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The Psychology Behind Black Friday Deals

📰 News

The Psychology Behind Black Friday Deals: Why We Keep Buying More

Every November, our inboxes explode with “Biggest Sale Ever!” alerts, and somehow, even when we promise ourselves we’ll just browse, we end up checking out with five items we didn’t even know we needed. Sound familiar? Black Friday isn't a shopping day anymore; it's

By Sakshi Jadhav, Sanvi Barjatya 12 Nov 2025
How to Structure Fintech Partnerships Between Startups and Banks Safely - Devarsh Saraf, Founder & CEO, Bombay Founders’ Club

📚 Learning

How to Structure Fintech Partnerships Between Startups and Banks Safely

This article has been contributrd by Devarsh Saraf, Founder & CEO, Bombay Founders’ Club India’s financial system is no longer defined by where money is stored, but by how it moves. Banks bring the guardrails through regulated capital, settlement infrastructure and risk governance, while fintechs drive user journeys, distribution

By Sanvi Barjatya 12 Nov 2025
Hybrid Black Friday 2025 Strategies

📰 News

The Return of In-Store Shopping: Hybrid Black Friday 2025 Strategies

Black Friday 2024 saw a big rebound in brick-and-mortar shopping as pandemic fears waned. In fact, 90 million Americans shopped in-store on Black Friday 2024 (versus 87M online). This was the highest in-store turnout since before COVID.  A Deloitte survey shows US consumers set 37% of their holiday budgets for

By Sakshi Jadhav, Sanvi Barjatya 11 Nov 2025
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