When it comes to women's requirements and products, POPxo has proven to have matchless potential. Dubbed as India's largest digital community for women, POPxo was built as a platform for women to read, contemplate, hang out and shop.
POPxo is famous for creating content based on women's interests and requirements. The brand mainly focuses on four subject verticals: Fashion, Wedding, Lifestyle, and Beauty. POPxo has built a robust image in the eyes of its customers which has resulted in 39 million active users every month.
The platform provides remarkable and promising product deals and customer services. And the most incredible part is, its application isn't limited to a few pieces of software. It is available on all kinds of software including Android, iOS, desktop, Google Chrome, and other mobile webs.
POPxo has a very engaging presence in the market as well as on social media platforms. Around 80% of its users are women who spend over 3 million hours on POPxo, every month.
Moreover, POPxo's digital content gets more than 200 million engagements every month. With such remarkable popularity, POPxo has partnered with over 250 brands for developing and promoting sponsored content with POPxo audiences. POPxo content verticals are available in six distinct languages - Bangla, Hindi, English, Marathi, Tamil, and Telugu. This is expected to bring more customer presence throughout India. In this article, we will be discussing the marketing and business model of POPxo briefly. Let's get started!
POPxo is one of its kind when it comes to its beauty brands. POPxo was founded in 2015 by Priyanka Gill who is also the CEO of the company. This digital platform is a place for women's needs and their issues.
POPxo aims for becoming one of the leading renowned digital platforms by the women, for the women, and to the women. The company is very successful with around 39 million customers. POPxo also supports empowering women and brings out the issues women are facing.
POPxo has earned an immense popularity mostly through social media platforms. Recently, the company has modified its ideas and planning and shifted towards a unique style and marketing strategies.
POPxo is divided into many categories of products and content verticals such as Fashion and beauty. It prioritizes women's needs and provides content and products based on them.
Where does POPxo operate?
As being a digital community platform, POPxo operates on a vast level. Its services are meant for everyone across the country. However, its headquarter is established in New Delhi, India.
Key Products and Services offered by POPxo
POPxo offers tons of products, especially for millennial women in all feasible categories. Its products are exclusive and entirely natural, from non-toxic ingredients, organic and cruelty-free. POPxo provides the best collection of beauty and skincare products.
With its exclusive beauty products, the company focuses on community content.
Target Audience of POPxo
POPxo mainly targets women between the age group of 18-35. The millennial women are the best and the most beneficial customer group for the company. It connects women through fashion, relationships, lifestyle, and entertainment.
Business Model of POPxo
The business model of POPxo is incredibly strong and beneficial. The marketing plans and strategies are progressive and rationalize its digital values. POPxo concentrates on the social media platforms that bring in the most customer engagement and audience for the company.
Social media is a very powerful marketing tool and POPxo follows it promptly. For its digital platforms, the company hires experts for the promotion of the brand and its services.
POPxo puts out itself in a very effective and innovative manner in the market. It hires influencers and experts to promote the company's services and products through video content. These digital influencers look for ways to outline the company's presence effectively in the minds of the audiences. POPxo always looks for more creative as well as distinct ways of marketing.
How does POPxo make money?
Recently, POPxo has launched its collection of Beauty boxes in partnership with My Envy Box as a new subscription package deal for the company.
Alongside, as the company has put forward its magazine plans, now the company has officially launched its POPxo digital magazine.
The content related to any brand brings the most revenue to the company. POPxo works with more than 250 brands across the country and promotes and distributes its products through its immense popularity and customers base. Moreover, the company has launched its first-ever store where it sells fancy and adorable bags, stationeries, clocks, and accessories.
POPxo is considered the largest digital platform in India with over 39 million active users. POPxo is a brand that holds a very bold and distinct presence in the market and on other browsing platforms. Its contents are available in many languages to provide the convenience of reading and understanding for the customers.
The business strategies of POPxo are absolutely remarkable and expanded through a vast network. Its strategies are based on mentioning the audience for their support on every step of POPxo's journey. Through this, the company gets more personalized strengths and customer engagement.
Who is the founder of POPxo?
Priyanka Gill is the founder and CEO of POPxo.
How does POPxo make money?
POPxo earns from its magazine as well as from its branded content.
What is the revenue of POPxo?
The operating revenue of POPxo was Rs 12.08 crore in FY19.
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