Today, social media is playing a crucial role in the marketing world. Marketing and marketers these days prefer online publicity over offline publicity. One of the ways to get online publicity is press coverage. Sometimes, online reviews from customers even helps in gaining online publicity.
The perks of online publicity are many. They drive traffic to your website. In addition to that, they even help you earn the trust of customers from other reputed publications. It is a press kit which provides your viewers detailed information about you and your services. It even facilitates their process of writing reviews for you. Before knowing more about press kits, let's discuss what a press kit is.
What is a Press Kit?
A press kit, also known as media kit, is a toolkit on your platform or website which contains information related to your products and marketing practices. It includes a brief introduction about your company and platform. This facilitates journalists and other press members to get insights and highlights about your business.
Do you think a press kit is only important for press? No, a press kit is important for every website. It even allows the specific target viewers to get information about your business and goals.
Need of Press Kit in a Business
There are various reasons stating why you may need a press kit. The most important instances include:
1) During launch of new products
2) During opening of a new business
3) During promotion of an event
During launch of new products
Whenever you are about to launch some new products in the market, a press kit is essential. A press kit provides your audience all the details about your products. The features, advantages and prices of the products can be easily conveyed to the customers by a press kit.
During opening of a new business
Whenever you set up a new business, a press kit is essential. It's a perfect introduction about yourself and your business. The press and your target community come to know about your services by the help of your press kit.
During promotion of an event
Are you organizing an event or campaign? A press kit is the easiest way to inform your audience about it. It even captures their attention thereby stirring their excitement about your event.
Components of an Ideal Press Kit
A press kit introduces you to your audience. Hence, it is essential to provide some information which will be beneficial for your audience. Generally, the following information should be included:
1) Background and overview of your company
2) Logo, branding and media of your company
3) Achievement and important facts related to your company
4) Brochure of your company
5) Information related to your services
6) Samples of your products
7) Media visibility of your company
9) Important press releases
10) Contact information
How to Create a Press Kit?
Making a press kit is not difficult. With proper information, it's very easy. Now let's know about how you can create a press kit all by yourself. These 8 simple steps will help you in getting your own press kit:
Step 1. Decide the purpose behind your press kit.
Step 2. Give a brief overview about your company including its history.
Step 3. Provide highlights about your company.
Step 4. Provide relevant facts related to your company.
Step 5. Give a brief description about your team members.
Step 6. Link the past press releases.
Step 7. Provide your contact information.
Now let's know about these steps in detail.
Step 1. Decide the purpose behind your press kit
A press kit is made for various reasons. Depending on the reason and purpose, the content of the press kit varies. The format and content of various types of press kit differs. It is the purpose which decides the relevant information to be provided in the press kit. Hence, it's very essential to know and analyze the purpose behind your requirement of the press kit.
Step 2. Give a brief overview about your company including its history
Your audience needs to have proper information about your company. A brief introduction along with the history of your company is necessary. The mission of your company also needs to be mentioned.
Suppose, you wish to start a new business. The purpose of your press kit is to announce this new business. While introducing your company, you also need to provide relevant information about the date of foundation. Other information like location of your offices and your target market along with your services should also be mentioned. The opening hours of your business should be mentioned too. This information helps your audience to know you in detail.
Step 3. Provide highlights about your company
In this section, you need to add some high resolution pictures and videos related to your company and products. This is necessary because it helps in creating engagement with the audience. Photos exhibiting your professionalism will feature your business elements. This will help you gain the attention and retention of your audience. Hence, the quality of the pictures and videos should be well maintained.
Step 4. Provide relevant facts related to your company
This portion of your press kit is again very necessary. A minimum of ten main points about your company and products are to be included. Listing these facts will enhance their availability and visibility. You can provide these following details in the fact sheet:
- Date of foundation of your company
- Location of your head offices
- Number of branches and other offices
- Annual revenue generated
- Information about products
- Information about employees
- Geographic varsity of customers
- Milestones achieved in the past
- Mentions on media and other platforms
- Number of satisfied clients along with mentioning some of them.
Step 5. Give a brief description about your team members
A brief description about the professional heads like CEO, founder and presidents of your company should also be provided. Some information about their career and their contribution to the setting up of the company may also be included. This enables the customers to know about the leading team members of your business.
Step 6. Link the past press releases
Providing links to the past press releases of your company can help them in knowing your company better. All these press releases should be linked in a chronological manner. These even help you in gaining a positive impression of your audience.
Step 7. Provide your contact information
Your contact information is the most essential information to be provided. This allows customers and audience to connect to you to know you in detail. Hence, relevant and accurate contact information should be provided.
A press kit is an important marketing tool. The key audience targeted with a press kit are the journalists. Providing them appropriate relevant information will help you gain media coverage at reasonable prices.
Digital press kits have become popular these days. They can be easily made and updated at any time. They are generally in the form of pdf. Whatever the medium of the press kit may be, having it is very essential. There are various free templates available online which will help you in getting your press kit. You can get your free customized press kit easily and use it to grow your business.
What is a press kit?
A press kit, also known as media kit, is a toolkit on your platform or website which contains information related to your products and marketing practices.
Who should use a press kit?
Anyone who wants to set up a business needs a press kit. A press kit is essential not only for marketers but also for bloggers and other creators and business professionals.
Should I publish the press kit on my website?
Yes, the press kit should be present on the website.
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