Top Tools For Efficient Content Operation

The growing discipline of content operations can be defined as behind-the-scenes work of managing content activities effectively and efficiently optimally utilizing a mix of people, processes, and technology.

Within these three main elements, various roles make up the entirety of each one. People include content roles, content responsibilities, company culture, content leadership, and content training. Content supply chain, content workflow, content localization, content governance, and content templates form a part of the Process element. Technology encompasses content management, content automation, content intelligence, artificial intelligence, and content translation.

Why Does Content Operation Matter

Creating and managing content has faced an unprecedented change from digital disruption. There is a high demand for customer expectations from content. Content Operation helps in aligning activities and strategies in a way to makes scaling and repeating success easier while reducing failure. It also helps in maximizing content assets and efficiencies.

• It helps in correctly matching people to specific roles
• It creates and streamlines repeatable processes
• It distinguishes between content maintenance and ongoing content innovation
• It also helps in choosing technologies and tools with the right support features
• It optimizes processes like content creation, delivery, and management
• It optimizes learning opportunities for business innovation with content-driven products or services

Tools for Content Operation

Out of the three elements of an efficient successful operation, technology is an element that can be utilized to maximize and optimize output. These technological tools can help a business across all the many and varied functions of content operation. This is a list of a few important tools that could add great value.

Slite
Airtable
Workello
Zapier
Wordable
Zenbrief
Midjourney
Originality.ai
Grammarly
Loom
Geekbot

Slite

A collaborative documentation tool that helps small and medium-sized businesses to create, share and update their knowledge base, Slite helps to facilitate team meetings and employee onboarding. It helps content-based businesses to keep track of ongoing projects, manage project plans and receive regular updates about team activities. The tool offers multiple types of templates that include any Q&As about projects, project plans, project start, etc., which helps in creating and editing various ongoing and new projects as per individual requirements. Some key features of this tool include document management, discussion boards, real-time editing, content management, full-text search, knowledge base management, and brainstorming.

Pricing

Slite offers three pricing plans: Free, Standard, and Premium. Have a look at the pricing details of each package.

Airtable

Airtable helps create and share relational databases through its user-friendly interface that is simple, colorful, friendly, and easy to use. The tool can help in storing, organizing, and collaborating information on various topics like employee directories, product inventories, etc. Essentially a product management tool, it unifies and stores data in the form of spreadsheets with database functionality. Some key features of Airtable include its user-friendliness, familiarity with the product, automation, and seamless integration.

Pricing

Airtable offers four pricing plans: Free, Plus, Pro, and Enterprise. Have a look at the pricing details of each package.

Workello

A skills-testing platform, Workello is a single dashboard that helps content strategists to source and hire better writing candidates. The hiring funnel can evaluate, test, interview, and send offer letters to new hires with a single click, thereby greatly reducing human effort. Workello is a tool that tracks applicants, automates the testing process as well as communicates making it an ideal content operation tool.

Pricing

Workello offers four pricing plans: Free Forever, Start, Grow, and Scale. Have a look at the pricing details of each package.

Zapier

This online automation tool connects different apps to automate repetitive tasks without coding or building a separate integration. Zapier conserves time by automating workflows that trigger one or more actions. This feature allows businesses to set up and activate a new ‘Zap’ that will run its action every time the trigger event occurs. This particular tool is extremely helpful for content operation as it notifies editors when writers complete a particular piece. In effect, it is a glue that ties operations making it an easy and seamless flow.

Pricing

Zapier offers four pricing plans: Free, Starter, Professional, Team, and Company. Have a look at the pricing details of each package.

Wordable

Wordable is an app that is designed to work exclusively with Google Docs that can, then, be uploaded to WordPress. The app makes the transfer or uploads easier, especially as Google Docs and WordPress are both essential for working but do not seamlessly integrate. This tool allows for the transfer of written work from a team-friendly and collaborative environment to a publishing environment. The app is specifically designed for media companies, writing teams, blog editors, affiliate bloggers, etc.

Pricing

Wordable offers three pricing plans: Free, Do it Yourself, and Done for You. Have a look at the pricing details of each package.

Zenbrief

A free online tool, Zenbrief can generate content briefs containing guidelines based on top-performing sites like word count target, keywords to mention, frequency of keywords, internal and external links to include, and many more. It also allows the user to build reusable custom brief templates to remain relevant to the target audience. Zenbrief uses automation, data extraction, and NLP (Natural Language Processing) to deliver successful results.

Pricing

Zenbrief offers three pricing plans: Starter, Premium, and Pro. Have a look at the pricing details of each package.

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Midjourney

An artificial intelligence program, Midjourney generates images called ‘prompts’ from natural language descriptions. Writers can create free custom imagery for every blog post quickly and easily. Currently, the app is only accessible through a Discord bot on the company’s official server. However, the company is working on a web interface that will soon be available in the market.

Pricing

Midjourney offers three pricing plans: Starter, Premium, and Pro. Have a look at the pricing details of each package.

Originality.ai

In effect, Originality.ai is a tool that checks for plagiarism as well as acts as an AI detector for any content that is created or published. This tool is especially helpful if there is a need to manage a large team or to ensure that an entire website’s content is original and not created by AI. Other features of this tool include Team Management, Full Site Scan, Auto-Billing, Scan History by User, and AI Writing Detection Tool.

Pricing

$0.01 per credit, 1 credit scans 100 words

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Grammarly

The cloud-based typing assistant helps review spelling, grammar, punctuation, clarity, engagement, and delivery mistakes in English texts. The tool also detects plagiarism and suggests replacements for these identified errors. Grammarly also allows users to customize style, tone, and context-specific language.

Pricing

Grammarly offers three pricing plans: Free, Premium, and Business. Have a look at the pricing details of each package.

Loom

An extremely helpful video recording and screen sharing tool that includes quick recording, screen sharing, link sharing, video editing, emoji reactions, comments, access controls, and advanced reporting, Loom helps businesses in increasing productivity. Other features of this tool include setting privacy filters, trimming, editing, and adding CTAs and custom thumbnails.

Pricing

Loom offers three pricing plans: Starter, Business, and Enterprise. Have a look at the pricing details of each package.

Geekbot

This particular tool helps businesses to run stand-up meetings in Slack and MS Teams, asynchronously. It reduces time spent in meetings and reporting while allowing users to keep abreast of various tasks and projects. Its automated system allows the user to send questions at a time of choice and then broadcasts the responses in Slack or MS Teams. This app is extremely useful for businesses that work in different time zones.

Pricing

Geekbot offers three pricing plans: Start-up, Scale-up, and Enterprise. Have a look at the pricing details of each package.

Conclusion

Content is the new gold. Managing that content effectively determines the level of success. Customers, today, are looking for original content that adds value to their knowledge. Hence, the content operation becomes necessary to ensure that delivered blogs or articles are the writer’s original work. This is where technology plays an important role. There are many other tools available in the market and businesses can choose one that is best suited to their needs.

FAQs

What does content operation help in?

The content operation helps in -

• It helps in correctly matching people to specific roles
• It creates and streamlines repeatable processes
• It distinguishes between content maintenance and ongoing content innovation
• It also helps in choosing technologies and tools with the right support features
• It optimizes processes like content creation, delivery, and management
• It optimizes learning opportunities for business innovation with content-driven products or services

Name a few content operation tools.

Below is a list of a few important content operation tools-

• Slite
• Airtable
• Workello
• Zapier
• Wordable
• Zenbrief
• Midjourney
• Originality.ai
• Grammarly
• Loom
• Geekbot