Top 10 Content Curation Tools Every Marketer Needs

Top 10 Content Curation Tools Every Marketer Needs
Content Curation Tools

Creating content is very important for big brands or even for small-scale businesses. So, you need to make sure that you put the right content out there for your audience.

With the development of technology, there is a lot of content out there. Be it articles, posts, pictures, or videos, content is everywhere. Everyone is trying to write as much content as they can to drive traffic to their websites and businesses.

But content writing isn’t very easy. Just because there are a lot of articles out there that doesn’t mean all of them are good or correct. It takes a lot of effort to come up with great content and in today's fast-paced time you cannot do that without some kind of help.

This is when content curation tools help you and your customers. These tools are super helpful in curating good-quality content for you. With these, you get to have the best content on your website and therefore better chances of increased traffic.

In this article, we have listed a number of tools that will help you in content curation. You can check them out and make your pick! Before we get acquainted with the tools, let us understand the meaning of content curation.

What is Content Curation?

Content curation is simple. It is the process of finding, studying, and collecting content from different online sources and present in a more structured and better manner. How do you curate content? Well, there are steps to it.

You analyze articles and other forms of online content. Yes, even videos, posts, and pictures on the internet. Then you pick the best points from them. Also, you filter out irrelevant information that will not help you much. Now, you have got the best content that needs to be incorporated into your own articles. In this way, you have a better-structured article for your website and soon you will have the best traffic. People will be more inclined to do business with you and buy from you as well.

Not only websites, content curation, can be done for social media as well. In today's world, social media is a very important factor affecting the sales of a business. Everyone judges a business on the basis of its posts and the content of the posts. The success and popularity of a business also depend upon its social media engagement. So, content curation is necessary and extremely relevant to a social media platform as well.

But doing all this by yourself can be very hectic. It is a waste of time, effort, and money. This is why you need certain tools or software to get this work done for you.

Content Marketing Revenue Worldwide from 2018 to 2025
Content Marketing Revenue Worldwide from 2018 to 2025

The following are some of the most popular content curation tools that will make your content creation journey smooth and more effective:


Initial Release 2010
Starting Price Free
Flipboard - content curation tool

Flipboard is a content curation platform that allows users to create personalized digital magazines by aggregating news articles, blog posts, videos, and other online content from various sources. It provides a visually appealing way to stay updated on topics of interest by organizing and presenting content in a magazine-style format. Users can select their preferred sources, topics, and keywords to curate a tailored feed of content, making it a versatile tool for staying informed and entertained.

A convenient way to use Flipboard is to have their web extension on your device. This helps you to add whatever relevant articles you read to your Flipboard and the software will do the work of turning it into a professional magazine post.

Besides, you’re not the only one that can contribute to your Flipboard. The software allows multiple contributors as well. You can also ask your team members to add relevant information to the Flipboard too.

How to Use Filpboard

Flipboard Pricing

Flipboard is free for everyone to use.


Initial Release 2007
Starting Price Free
Pocket - Best Content Curation Tool
Pocket - Best Content Curation Tool

Pocket (previously known as Read It Later) is a platform that enables users to save articles, videos, web pages, and other online content for later consumption. It provides a bookmarking service that allows you to save interesting content from the web and access it at your convenience. With the Pocket browser extension and mobile app, users can easily save and organize content, making it a handy tool for curating a personal library of resources, articles, and media. Pocket also offers features like offline access and recommended content based on your interests, enhancing your ability to discover and engage with valuable information.

This software lets you categorize your articles with tags. Thus, making them easier to be found. It also integrates with various other apps like Evernote.

Pocket Pricing

Plan Price
Free Plan $0
Pocket Premium $5/month or $45/year


Initial Release 2015
Starting Price Free
Quuu - Best Content Curation software
Quuu - Best Content Curation Tool

Quuu is a content curation and social media promotion platform that helps users discover and share high-quality content relevant to their audience. It provides hand-curated content suggestions based on users' selected interests and preferences, making it easier to find engaging articles, blog posts, and other content to share on social media platforms. Quuu aims to streamline the content discovery process for individuals and businesses, ensuring a consistent flow of valuable content for their audience.

Quuu allows you to share the curated content on auto-pilot mode. The content that Quuu curates are best for social media as it helps in the growth of your following. This software works with social media platforms like Twitter, Facebook, and LinkedIn. Hence, making the content very relevant.

Discover, Create, and Share Better Content with Quuu

Quuu Pricing

Plan Yearly Price
Pro Plan $5.00/month
Business Plan $15.83/month
Agency Plan Custom Pricing

Start Using Quuu Now

Initial Release 2007
Starting Price Free - Top Content Curation Tool - Top Content Curation Tool is a content curation platform that allows individuals and businesses to discover, curate, and share relevant content with their audience. lets you curate topics yourself. It is kind of an online diary. The user has to enter the topic and then look for the keywords. One can also apply any filters to remove irrelevant information so that one can only focus on the required content. The keywords will then give you access to relevant information from every possible source.

One can also share the curated data from the software to social media platforms as well. not only brings you well-curated content but also suggests articles and blogs based on the keywords.

It's commonly used for content marketing, social media sharing, and building thought leadership in specific industries. offers features such as content suggestions, content scheduling, analytics, and team collaboration, making it a comprehensive tool for content curation and distribution. Pricing

Plan Price
Free $0
Pro $14.99/month (paid yearly)
Plus $67/month (paid yearly)
Enterprise Custom Pricing

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Initial Release 2014
Starting Price $199/month
BuzzSumo - Best Content Curation Tool
BuzzSumo - Best Content Curation Tool

BuzzSumo is a content discovery and curation platform that helps users find, analyze, and curate trending content related to their chosen topics. It allows individuals and businesses to monitor industry trends, identify popular content, and gain insights into what's resonating with their audience.

With BuzzSumo's content curation features, users can discover relevant articles, blog posts, videos, and social media posts, which can then be curated and shared with their audience. The platform also provides engagement metrics and social media shares for each piece of content, helping users assess its popularity and potential impact.

Its analysis tab is one of the best. Through this tab, the software shows you the most successful content formats and also gives you great tips about content distribution. Besides, BuzzSumo analyses the information by comparing it with other top sites and then tells you which parts need improvements. Overall, BuzzSumo enhances the content curation process by providing valuable insights and facilitating the sharing of high-quality, trending content.

BuzzSumo Pricing

Plan Yearly Price
Content Creation $199/month
PR & Comms $299/month
Suite $499/month
Enterprise $999/month

Try Buzzsumo Now


Initial Release 2011
Starting Price Free
Triberr - Best Content Curation Tool
Triberr - Best Content Curation Tool

Triberr streamlines the process of content management by allowing users to curate articles, blog posts, and other media from various sources into organized groups. Think about the hours spent organizing sources into distinct groups – not an appealing prospect. This is where Triberr excels, offering a unified solution. Additionally, Triberr enables users to connect with like-minded individuals, build online communities, and promote their curated content.

It offers features such as content scheduling, sharing automation, and analytics to enhance the content curation and distribution process. Overall, Triberr serves as a valuable tool for individuals and businesses seeking to streamline content organization, build connections, and engage their audience effectively.

Triberr Pricing

Triberr is Free to use.


Initial Release 2008
Starting Price Free
Feedly - Best Content Curation Software
Feedly - Best Content Curation Tool

Feedly is a content aggregation and curation platform that allows users to collect, organize, and stay updated on news, articles, blogs, and other online content from various sources. It provides a unified interface where users can subscribe to their favorite websites, blogs, and RSS feeds, enabling them to access all their desired content in one place.

Feedly offers features like categorizing content, saving articles for later, and sharing content with others. It's widely used by individuals, professionals, and businesses to streamline their content consumption, stay informed about industry trends, and curate valuable resources for personal or professional use.

It has an AI assistant, Leo that collects data for you and arranges it accordingly. You just have to select your needs and preferences. Leo, the AI assistant, will bring you the information that is accurate, up-to-date and well-organized.

Feedly Pricing

Plan Yearly Price
Pro $6/month
Pro+ $8.25/month
Enterprise Custom Pricing

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Initial Release 2010
Starting Price $49 + creator fee
Storify - Best Content Curation Software
Storify - Best Content Curation Tool

Storify is a popular content curation tool that curates content from social networks and helps you in marketing. Storify makes the content reach the consumers through influencers.

It makes influencers promote your content, which is different from marketing them directly to the potential customers. This has proven to be a very clever tactic, as the youth is more moved by social media promotions than the usual advertising.

Even if your business isn’t about selling products, Storify can still help. The software helps you curate the most updated and accurate content from various sites. This enables you to turn it into an informative article for your website.

Storify Pricing

Plan Price
Startups and Local SMEs $49 + creator fee (per successful activation)
Brands $99 + creator fee (per successful activation)
Customised 15% to 18% of total spend


Initial Release 2007
Starting Price NA
Curata- Top Content Curation Software
Curata- Top Content Curation Software

Curata is a content curation and marketing platform that empowers businesses to discover, curate, and distribute relevant content to their target audience. It streamlines the process of content curation by providing tools to discover articles, blog posts, and multimedia content from various sources.

Curata also offers features for content creation, editorial planning, and distribution to multiple channels. It aims to help marketers and content teams streamline their content marketing efforts, enhance audience engagement, and establish thought leadership within their industry. By leveraging Curata's capabilities, users can efficiently gather and share valuable content, saving time and ensuring a consistent flow of high-quality information to their audience.

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Curata Pricing

Curata offers custom pricing plans. Please contact vendors for pricing details.


Initial Release 2012
Starting Price $47/month
Flockler - Top Content Curation Tool
Flockler - Top Content Curation Tool

Flockler is a user-generated content platform that enables businesses to collect, curate, and display content created by their audience on their websites, social media, and other digital channels. It allows brands to leverage the power of user-generated content, such as customer reviews, social media posts, and photos, to enhance their online presence and engagement.

Flockler provides tools to aggregate content from various sources, curate it based on relevance, and display it in customizable feeds and galleries. By showcasing authentic user-generated content, businesses can build trust, foster community, and create a more engaging online experience for their customers.

This software has a lot of benefits. With Flockler, you can create multiple walls, grids, carousels, and slideshows. Hence, their customization tools are great for content curation. You can also create new content with information collected from various sources.

You can change your preferences at any time since this is a content aggregator software that curates your content. You can have a new page of relevant content anytime you want.

Flockler doesn’t limit the page views or the number of posts you can create through it. It lets you have unlimited exposure and is easy to use as it does not require any technical skills.

Flockler Pricing

Plan Yearly Price
Lite $47/month*
Basic $94/month*
Business $169/month*
Pro $280/month*
Premium $467/month*


That's the end of this article. We hope you now see why content curation matters. It's about finding great content for your articles. Plus, it brings more visitors to your website and social media. The tools we talked about are the best for this. Some are free, and some need payment for extra features. You can choose any tool from the list that suits what you want.


What are content curation tools?

Content curation tools are software platforms that help gather, organize, and share valuable online content from various sources.

How does content curation benefit businesses?

Content curation helps businesses by providing a steady stream of relevant content for their audience, increasing engagement, thought leadership, and even driving traffic to their website.

Which are the best content curation tools?

The following are some of the best content curation tools:

  • Flipboard
  • Pocket
  • Quuu
  • BuzzSumo
  • Triberr
  • Feedly
  • Storify
  • Curata
  • Flockler

Yes, content curation is legal as long as it is done ethically and respects copyright and intellectual property rights by giving proper credit to the original sources and adhering to fair use guidelines.

Can I curate content for free?

Yes, you can curate content for free using various content curation tools and platforms that offer free plans with basic features for collecting and sharing content.

Can content curation negatively affect SEO?

When done correctly, content curation can have a positive impact on SEO by providing relevant and valuable content. However, improper curation without proper attribution might lead to duplicate content issues.

How do I choose the right content curation software?

Consider factors like ease of use, integration with other tools, content sources, customization options, and pricing when selecting the best software for your needs.

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