List of Vineeta Singh Investments: Companies Funded by the Beauty Tycoon & Shark Tank India Judge

List of Vineeta Singh Investments: Companies Funded by the Beauty Tycoon & Shark Tank India Judge
Vineets Singh's Investments

The entrepreneurial wave is going high these days. Thanks to a show like Shark Tank India, we are able to witness, enjoy, and learn from this wave.

The show made us aware of so many names in the world of entrepreneurship that are responsible for making big brands work. One such name is Vineeta Singh, the co-founder, and CEO of one of women’s favourite cosmetics brands, Sugar Cosmetics.

This woman has set up a great example for young women entrepreneurs. She has not only achieved success for herself but also acts as an inspiring force for so many budding entrepreneurs.

Vineeta is an entrepreneur, wife, mother, and keen investor. She believes in the power of ideas and has funded many startups on the show Shark Tank India like CosIQ, Skippi Ice Pops, Booz, and more.

In this article, let's explore the complete overview of all the investments made by Vineeta Singh, both in and out of Shark Tank India.

The Story of Shark Vineeta Singh of Sugar Cosmetics

Who is Vineeta Singh?
List of Vineeta Singh Investments
Vineeta Singh's Investments in Shark Tank India

  1. JhaJi Store
  2. Skippi Ice Pops
  3. CosIQ
  4. Booz
  5. NOCD
  6. BluePine Foods
  7. Heart Up My Sleeves
  8. Sunfox Technologies
  9. The Quirky Naari
  10. Humpy Farms
  11. Wakao Foods
  12. Kabaddi Adda
  13. Nomad Food Project
  14. Get-A-Whey
  15. Jain Shikanji Masala

Who is Vineeta Singh?

Vineeta is a young entrepreneur born in the year 1984 in Delhi. She is the co-founder and CEO of the renowned brand Sugar Cosmetics.

She went to IIT Madras for her engineering. Later she did her MBA from IIM Ahmedabad.

She has always been super determined towards her entrepreneurial journey. Vineeta was quite keen on building a business with women and for women. After many surveys and ideas, she noticed a dearth of proper shades and colours in cosmetics for Indian skin.

It was then in 2012 that she decided to start her very own company, Sugar Cosmetics. She and her husband, Kaushik Mukherjee, are the co-founders of the company. Starting a brand was not easy, as there are many big competitors like Lakme, Maybelline, and more already present in the market.

Vineeta made Sugar stand out by making it inclusive, affordable, and suitable for Indian skin. The products of the brand and great marketing strategies have now made the brand the number one choice of Indian women.


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Vineeta SIngh is the co-founder of Sugar Cosmetics and is one of the Sharks in Shark Tank India. She is the most famous Indian Entrepreneur in the D2C Cosmetics industry. Learn about the life story of Vineeta Singh starting from her early life, her education, her age, her entrepreneurial journey, her struggles her current state, and much more.

List of Vineeta Singh Investments

Here is a comprehensive list of all the Vineeta Singh invested companies as sourced from Tracxn:

Vineeta Singh Invested Companies Founded Year Headquarters Sector
Snitch 2018 Bengaluru Consumer Goods
NOCD 2014 Chicago HealthTech
Vaaree 2022 Bengaluru Retail
Zouk 2015 Mumbai Consumer
Orbo 2013 Mumbai High Tech
Josh Talks 2015 Gurugram EdTech
Dharaksha Ecosolutions 2020 Faridabad Environment Tech
Yes Madam 2016 Noida Retail
Perfora 2021 Gurugram Retail
Sunfox 2016 Dehradun HealthTech
mirrAR 2015 Gurugram Retail
Mindpeers 2020 Delhi HealthTech
Nasher Miles 2016 Mumbai Consumer
Koparo Clean 2020 Delhi Retail
Push Sports 2017 Gurugram Consumer
Dil Foods 2022 Bengaluru Food and Agriculture Tech
PadCareLabs 2018 Pune Environment Tech
What’s Up Wellness 2020 Gurugram Life Sciences
Winston & Strawn 1853 Chicago Business Services
Rock Paper Rum 2021 Mumbai Food and Agriculture
Dorje Teas 2021 Darjeeling Food and Agriculture Tech
Rubans 2014 Bengaluru Consumer
P-TAL 2017 Panchkula Retail
Uncle Peters Pancakes 2019 Bengaluru Food and Agriculture
Jewelbox 2022 Kolkata Consumer
The Green Snack 2015 Mumbai Food and Agriculture
OLL 2020 Mumbai EdTech
JhaJi Store 2020 Patna Food and Agriculture
Humpy Farms 2017 Pune Food and Agriculture Tech
ReFit Global 2018 Delhi Retail
AdilQadri 2018 Bilimora Retail
JOULESHEALTH 2018 Bengaluru Food and Agriculture
Nomad Food Project 2017 Mumbai Food and Agriculture Tech
Winston 2021 Faridabad Retail
Bluepine Foods 2016 Delhi Food and Agriculture
SoupX 2021 Delhi Food and Agriculture Tech
Kabaddi Adda 2019 Bengaluru Media & Entertainment
Acrannolife 2014 Chennai Life Sciences
Get-A-Way 2018 Mumbai Food and Agriculture
Healthy Master 2019 Bengaluru Food and Agriculture Tech
Jain Shikanji 1957 Ghaziabad Food and Agriculture
Quezx 2007 Mumbai Enterprise Applications
Artinci 2017 Bengaluru Food and Agriculture Tech
TeaFit 2019 Mumbai Food and Agriculture
HoneyVeda 2015 Ahmedabad Food and Agriculture Tech
Wakao 2020 Panaji Food and Agriculture Tech
CosIQ 2021 Delhi Retail
Gabru di Chaap 2019 Hyderabad Food and Agriculture
Farm Didi 2021 Pune Food and Agriculture Tech
The Naturik Co 2022 Mohali Food and Agriculture
Gud Gum 2022 Bengaluru Food and Agriculture Tech
Heart Up My Sleeves 2021 Delhi Consumer
Sneakare 2021 Delhi Consumer
The Quirky Naari 2018 Mathura Consumer
Geeani Agritech 2022 Gandhinagar Food and Agriculture Tech
NEMA AI 2022 Delhi EdTech
WatchOut 2018 Mumbai HealthTech
Paradyes 2020 Ahmedabad Consumer Goods
Forever Modest 2020 Aurangabad Consumer
Swadeshi Blessings 2020 Udaipur Retail
Nutricook 2020 Hyderabad Consumer Goods
Mahantam Web Services 2021 Dhanera Food and Agriculture
Lea 2020 Delhi Consumer
The Plated Project 2019 Mumbai Retail
The Simply Salad 2020 Ahmedabad Food and Agriculture
Simply Salad 2010 Los Angeles Food and Agriculture

Sugar Cosmetics: Bold, Innovative, and Redefining Beauty in India | Company Profile | Logo | Business Model
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Vineeta Singh's Investments in Shark Tank India

Vineeta Singh is not only a great businesswoman but also an amazing investor. She is one of the most powerful women in business according to Forbes. She was also awarded the '40 Under 40' award by the Economic Times and Fortune India.

Vineeta became popular when she stepped into the spotlight and appeared as a Shark on Shark Tank India, where she invested in many startups. She has been a part of all four seasons of the show as a Shark.

Here is the list of startups funded by Vineeta Singh on Shark Tank India:

JhaJi Store

Startup Name JhaJi Store
Founder Kalpana Jha, Uma Jha
Industry Food and Beverage
Vineeta's Investment NA
JhaJi Store - Vineeta Singh Investments
JhaJi Store - Vineeta Singh Investments

JhaJi Store was founded in the year 2020. It is a startup that deals in the sale of homemade achar (pickles). The achar is made with natural ingredients using traditional recipes from the Mithilanchal region of Bihar. These are also free of any artificial colours or preservatives.

JhaJi Store raised an Angel round worth INR 13 crores in January 2023 from Vineeta Singh and four other investors.

Skippi Ice Pops

Startup Name Skippi Ice Pops
Founder Ravi Kabra, Anuja Kabra
Industry Food and Beverage
Vineeta's Investment INR 20 lakhs for 3% equity
Skippi Ice Pops - Vineeta Singh Investments
Skippi Ice Pops - Vineeta Singh Investments

It is a brand of ice popsicles, launched in the year 2020. The brand’s ice popsicles are made with natural colours, sweeteners, and preservatives. It is available in many different flavours.

The products of the company keep the health of consumers in mind by not adding any artificial ingredients. Vineeta funded the startup with INR 20 lakhs for 3% equity.

CosIQ

Startup Name CosIQ
Founder Kanika Talwar, Angad Talwar
Industry Personal Care Product Manufacturing
Vineeta's Investment INR 25 lakhs for 12.5% equity
CosIQ - Vineeta Singh Investments
CosIQ - Vineeta Singh Investments

CosIQ is a skincare brand, founded in the year 2020. The company makes research-driven and tested products that are designed to improve skin texture.

The brand offers a range of products like serums, sunscreen, and more with evident results to the customers. Vineeta funded the company with INR 25 lakhs for 12.5% equity.

Booz

Startup Name Booz
Founder Rutvij Dasadia
Industry Automobile
Vineeta's Investment INR 20 lakhs for 25% equity
Booz - Vineeta Singh Investments in Shark Tank India
Booz - Vineeta Singh Investments

It is an electric scooter company founded in the year 2017. These scooters provide the ability to move around commercial campuses and holiday destinations.

The company ensures to offer ease in the rides for various sports and tourism with no pollution. Vineeta made a deal of INR 20 lakhs for 25% equity of the company.


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NOCD

Startup Name NOCD
Founder Siddharth Mishra, Vinay Kumar
Industry Food and Beverage
Vineeta's Investment INR 20 lakhs for 15% equity and INR 30 lakhs debt
NOCD - Vineeta Singh Investments in Shark Tank India
NOCD - Vineeta Singh Investments

It is a functional drink brand founded in the year 2018. The brand offers no-carb healthy energy drinks which are sugar-free and enriched with vitamins.

The drinks of the brand claim to speed up metabolism, burn body fat, and provide energy. It also helps in enhancing mood, motivation, and cognitive functioning. The company got funding of INR 20 lakhs for 15% equity and 30 lakhs debt from Vineeta Singh.

BluePine Foods

Startup Name BluePine Foods
Founder Aditi Bhutia Madan, Naveen Panwar
Industry Food and Beverage
Vineeta's Investment INR 25 lakhs for 5.3% equity
BluePine Foods - Vineeta Singh Investments in Shark Tank India
BluePine Foods - Vineeta Singh Investments

It is a creative Himalayan food startup founded in the year 2016. The company offers a wide range of products like frozen momos and frozen spring rolls.

The founder of BluePine Foods, Aditi Madan is famous for the name ‘Momo Mami’. The startup’s products are packed with amazing taste, health, nutrition, and good quality. Vineeta funded the startup with INR 25 lakhs for 5.3% equity.


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Heart Up My Sleeves

Startup Name Heart Up My Sleeves
Founder Riya Khattar
Industry Fashion
Vineeta's Investment INR 12.5 lakhs for 15% equity
Heart Up My Sleeves - Vineeta Singh Investments in Shark Tank India
Heart Up My Sleeves - Vineeta Singh Investments

It is a clothing brand launched in the year 2020. The brand deals in statement detachable sleeves. These sleeves can give a makeover to any dress, whether Western or ethnic.

Many fashion influencers like Komal Pandey, Shaurya Sandhya, and more are seen embracing the brand’s sleeves. Vineeta funded the startup with INR 12.5 lakhs for 15% equity.

Sunfox Technologies

Startup Name Sunfox Technologies
Founder Rajat Jain, Arpit Jain
Industry Healthtech, Medtech
Vineeta's Investment INR 20 lakhs for 1.2% equity
Sunfox - Vineeta Singh Investments
Sunfox - Vineeta Singh Investments

It is a med-tech R&D company that builds portable, minimalistic, and affordable devices with the help of computer-aided engineering and artificial intelligence. It was founded in the year 2016.

The company makes diagnostic pocket-friendly ECG devices (Spandan). This enables customers to check for diseases cost-effectively and with convenience. Vineet provided funding of INR 20 lakhs in exchange for 1.2% equity in the company.

The Quirky Naari

Startup Name The Quirky Naari
Founder Malvica Saxena
Industry Fashion
Vineeta's Investment INR 17.5 lakhs for 12% equity
The Quirky Naari - Vineeta Singh Investments in Shark Tank India
The Quirky Naari - Vineeta Singh Investments

It is a fashion and lifestyle startup, launched in the year 2018. The brand offers fashionable and quirky footwear and apparel.

The brand is super popular on social media for its unique and beautiful hand-painted sneakers. Vineeta loved the brand and made a deal for INR 17.5 lakhs for 12% equity.


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Humpy Farms

Startup Name Humpy Farms
Founder Jaywant Patil, Malvika Gaekwad
Industry Farming
Vineeta's Investment INR 33.3 lakhs for 5% equity
Humpy Farms - Vineeta Singh Investments
Humpy Farms - Vineeta Singh Investments

The brand offers pure A2-certified milk to customers. It was founded in the year 2017. It is a community of people that takes an organic way to farm practices.

It ensures climate-smart regenerative organic farming which is A2 and organic-certified. It makes going organic easy. Vineeta funded the startup with INR 33.3 lakhs for 5% equity.

Wakao Foods

Startup Name Wakao Foods
Founder Sairaj Dhond
Industry Food and Beverage Services
Vineeta's Investment INR 25 lakhs for 7% equity
Wakao - Vineeta Singh Investments in Shark Tank India
Wakao - Vineeta Singh Investments

It is India’s first brand that makes products from jackfruit. The startup was founded in 2013. Wakao offers plant-based products that are naturally grown. These come in ready-to-eat and cook forms.

The company produces sustainable and healthy foods that ultimately work towards the development of healthy habits among people. Vineeta made a deal with the startup along with other sharks where she invested INR 25 lakhs in exchange for 7% equity.

Kabaddi Adda

Startup Name Kabaddi Adda
Founder Arvind Sivdas, Suhail Chandhok, Dhanya Parameshwarant, Vikas Gautam
Industry Sports, Social Media
Vineeta's Investment INR 40 lakhs for 3% equity
Kabaddi Adda - Vineeta Singh Investments in Shark Tank India
Kabaddi Adda - Vineeta Singh Investments

It is an online platform for all Kabaddi-related news, matches, and reports. Kabaddi Adda was launched in the year 2019. It provides various kinds of information like players’ information, sports news, tournament details, etc.

The startup got funding from Namita Thapar and Vineeta Singh, where Vineeta invested INR 40 lakhs in exchange for 3% equity.


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Nomad Food Project

Startup Name Nomad Food Project
Founder Aditya Rai, Advaith Inamke
Industry Food and Beverages
Vineeta's Investment INR 10 lakhs for 5% equity
Nomad Food Project - Vineeta Singh Investments
Nomad Food Project - Vineeta Singh Investments

It is a brand that offers savoury bacon jams, thecha, and relishes. The Nomad Food Project started in the year 2017. Their artisanal products are made with premium ingredients that capture the best flavour jar by jar.

The brand is no less than heaven for bacon lovers. Vineeta funded the startup with INR 10 lakhs for 5% equity.

Get-A-Whey

Startup Name Get-A-Whey
Founder Jimmy Shah, Pashmi Shah, Jash Shah
Industry Food and Beverages
Vineeta's Investment INR 33.3 lakhs for 3% equity
Get-A-Whey - Vineeta Singh Investments in Shark Tank India
Get-A-Whey - Vineeta Singh Investments in Shark Tank India

Get-A-Whey is a healthy ice cream brand that started in the year 2018. The ice creams of the brand are enriched with proteins. They do not have any extra calories or sugar. The brand also has a keto-friendly range.

The brand allows customers to have a guilt-free dessert in many flavours. Vineeta Singh invested in the startup on the show Shark Tank India along with Aman Gupta and Ashneer Grover, where her investment was worth INR 33.3 lakhs for 3% equity.


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Jain Shikanji Masala

Startup Name Jain Shikanji Masala
Founder Anubhav Jain
Industry Food and Beverages
Vineeta's Investment INR 10 lakhs for 5% equity
Jain Shikanji Masala - Vineeta Singh Investments in Shark Tank India
Jain Shikanji Masala - Vineeta Singh Investments in Shark Tank India

Jain Shikanji is a traditional shikanji beverage brand. This age-old brand has been in existence since 1937. The legacy of the Jain family has been working towards providing the best quality to its customers for a very long time.

It is the special spice of Jain Shikanji that makes it different from all others. Vineeta invested INR 10 lakhs for 5% equity in the company.

Conclusion

Vineeta Singh’s entrepreneurial journey has been super inspiring for all young entrepreneurs since the beginning. She has earned a great place for herself and her company, Sugar Cosmetics. More importantly, she has been able to earn the trust of women through her authentic and reasonable products.

This young woman has built a beautiful company and is now helping others to build their dreams by investing in them. She funded many young startups on Shark Tank India and is all set to fund more startups in the show's latest season.


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FAQs

Who is Vineeta Singh?

Vineeta Singh is the founder and CEO of Sugar Cosmetics.

What is the net worth of Vineeta Singh?

Vineeta Singh's net worth is around INR 300 crores as per Times of India.

Which companies has Vineeta Singh invested in?

Vineeta Singh's investments include various companies like The Quirky Naari, Get-A-Whey, JhaJi Store, Josh Talks, CosIQ, Heart Up My Sleeves, Jain Shikanji Masala, Booz, Skippi Ice Pops, and more.

What is Vineeta Singh's company name?

Vineeta Singh is the co-founder and CEO of Sugar Cosmetics, one of India's leading beauty brands. The company is known for offering a range of high-quality, cruelty-free makeup products designed for diverse Indian skin tones.

What was Vineeta Singh's first startup?

Vineeta Singh's first startup was Quetzal, a background verification service. After its closure, she co-founded Fab Bag, a beauty subscription service, and later went on to co-found SUGAR Cosmetics, which became a successful beauty brand.

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