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Discover the story behind Red Bull's famous "Gives You Wiiings" slogan, the $13 million false advertising lawsuit, why the brand changed its tagline, and how clever marketing helped Red Bull become one of the world's leading energy drink brands.
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BSNL (Bharat Sanchar Nigam Limited) was incorporated on 1st October 2000 by the Government of India under the ownership of the Department of Telecommunications, Ministry of Communications. The largest government-owned wireless telecommunications service provider in India is headquartered in Delhi. The Chairman and Managing Director of BSNL is a government
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A sport as old as human history, perhaps, but has a recorded history since the late 16th century. Cricket originated in South East England, and by the 18th century, it was an established sport in the country. The 19th and 20th centuries saw the sport develop globally, with international matches
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By the end of the year 2024, 78.05 percent of the global population was using smartphones, according to Statista. The report also details that many people use multiple smartphones which results in a higher number of smartphone subscriptions than the physical handsets. What was 6.97 billion smartphone subscribers
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The Home Depot was founded on 6th February 1978 by co-founders Bernard Marcus, Arthur Blank, Ron Brill, Pat Farrah, and Ken Langone. In the 46 years since its inception, the company has grown to operate big box-format stores across the United States of America including the District of Columbia, Guam,
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Diwali is a special time filled with lights, colors, and new opportunities. It's a season of hopes and dreams celebrated by millions worldwide, regardless of background. During Diwali, people exchange gifts, and this tradition extends to the business world. Employers express respect and thanks by giving corporate gifts
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The festival of Diwali is celebrated to hail the return of Lord Rama to Ayodhya. Tulsidas’s epic ‘Ramcharitmanas’ details the celebrations, however, there is no mention of firecrackers being burst in Ayodhya. In fact, a specific verse in his creation states – “There was a sound from the sky, the
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As per the reports, the revenue in the eCommerce Market is projected to reach USD 58.97 billion in 2024. By 2025 the growth is expected to touch USD 188 billion and to touch USD 350 billion by 2030. Much of this amount is a result of the high sales
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The history of eCommerce is closely entwined with the history of the internet. Once the internet was available to the masses, eCommerce was a step away. One of the first sites of eCommerce was Amazon, which began in the USA. Since then, convenience, safety, and the enjoyable user experience have
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Finally reaching the last part of our series, we take a look at three more companies that have journeyed through the years and navigated the winding road to success. Apeejay Surrendra Group TVS Group Bajaj Group Apeejay Surrendra Group Group Apeejay Surrendra Group Founder Lala Pyare Lal Founded 1910 Industry
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Welcome to part – III of our four-part series on the oldest businesses in India and their journey over the years. All these businesses have journeyed through the murky waters of both world wars and have emerged victorious. Join us as we continue giving our readers a deep insight into how
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We continue this foray to gain insight into the Indian businesses that have not only sustained through the years but have successfully stayed relevant in a continuously changing market scenario. This is a brief look at those Indian companies and the feeling of pride they instill in the citizens of
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The concept of entrepreneurship in India can be traced to the early age of ancient Indian civilization. The Harappan civilization had established a commercial connection with the Mesopotamian society due to their trading culture of exchanging hand-crafted products like toys, pots, utensils, etc. This was known as the barter system,
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Marketing is defined as the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services. It is one of the primary components of business management and commerce. Over the years marketing techniques have evolved and have systematically changed from
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The global cosmetics industry was valued at USD 380 billion in the year 2019. The growth of the industry is projected at a CAGR of 5.3% to reach a whopping USD 463.5 billion between 2021 and 2027. The year 2022 saw the global cosmetic industry grow by 15%
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The revenue of the beauty and personal care market in India in the current year is approximately USD 27.23 billion which is further expected to grow at a CAGR of 3.38% between 2023 and 2027. The growth is attributable to the rising and increasingly pivotal role beauty products
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The origin of the word ‘book’ comes from the Germanic root ‘bok’ from which the old English word ‘boc’ was coined, leading to the modern word ‘book’. Books are the doorway that has the power to lead a reader into a world of imagination and fantasy. They also hold the
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A brand that has grown to operate 574 physical stores internationally and also transitioned successfully to online selling in a little over two decades is the Canadian multinational athletic apparel retailer known as Lululemon Athletica. Headquartered in British Columbia and incorporated in Delaware, United States. Lululemon Athletica, Inc., began by
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The hospitality industry has evolved immensely in the last two centuries. In the early 1800s, inns were the only lodging facilities that were available for tourists. However, at the turn of the century, the definition of lodging expanded to include food and drinks that were also provided for tourists and
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Influencer marketing is defined as a form of social media marketing According to Statista, the global influencer market size has more than doubled in value since the year 2019. Currently, its estimated value is USD 21.1 billion. The ever-expanding platforms of social media are used by marketers and influencers
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China has been one of the world’s leading economic powers for almost two millennia. Until the late 1700s, it accounted for approximately one-quarter of the global GDP (Gross Domestic Product). By the time the industrial revolution was beginning in Great Britain by 1820, China was accounting for approximately one-third
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Germany, the largest economy in Europe and the fourth largest in the world has officially entered recession, screamed the news headlines not long ago. The threat of recession has been looming large ever since the world emerged from the global covid-19 pandemic. The continuing Russia-Ukraine war has only added to
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Electronic Commerce, commonly known as E-Commerce, is defined as the buying and selling of goods or services on the Internet. The term embraces a wide variety of data, systems, and tools for online buyers and sellers which include mobile shopping as well as online payment encryption. In the year 2022,
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The definition of a startup company states that it is a company or project undertaken by an entrepreneur to seek, develop and validate a scalable business model. Such newly formed companies, typically, do not have a fully developed business model and, more importantly, they lack adequate capital to grow and
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Both are American multinational technology companies manufacturing semiconductor chips. Both were founded around the same time. Both have global business operations and both are avid competitors on the world stage. One is named Intel Corporation and the other is Advanced Micro Devices, Inc., commonly known as AMD. Producing semiconductor chips
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Electronic payments can be defined as a digital transaction between two parties. These payments include ACH, cards, bank transfers, digital wallets, mobile payments, and many more. When it comes to credit cards, the global electronics payment industry is dominated by four giants – Visa, Mastercard, American Express, and Discover. From these
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The year 1972 has a marked significance in that it was the first time ever that computers became small enough to fit in a wristwatch. Hamilton Pulsar was the first-ever digital watch released that year. Another was the Calcron calculator watch that featured a nine-digit display. In the year 1983,
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These are the world’s top two retail giants, competing for the same customer base. These two are the market leaders who set operating standards for other big box stores and online retailers. Amazon and Walmart make for an interesting study as they operate within the same retail space, sell
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Revolutionizing fashion across the globe with innovative designs that express style and elegance, Dior and Chanel are two of the biggest luxury fashion houses in the world with a rich historical heritage. Both these Parisian brands enjoy a cult following. With that said, both brands enjoy some similarities and many
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Both are multinational consumer goods companies. Both operate in the FMCG (Fast Moving Consumer Goods) industry. Both companies have a strong legacy and a long history and enjoy a great reputation in the market. Both their product repertoire includes household and personal care items, food and beverage products, and beauty
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The American business history is peppered with great rivalries. Of the many great brand wars, the fast-food business sector has witnessed an ongoing rivalry between McDonald’s and Burger King for six long decades. Each has its loyal fan following. Both brands began their business operations around the same time
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By the year 2018, the entire cruise industry’s market worth was USD 150 billion making it the fastest-growing segment of the tourism industry. By early 2020, the industry welcomed more than a million passengers onboard the various cruise ships and seemed to be well on the road to a
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A stock market, share market, or equity market – whatever moniker one uses – is an aggregation of buyers and sellers of shares (also called stocks) which represent ownership claims on various businesses. These can include securities listed on a public stock exchange and stock that is only traded privately. Private stocks
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The global agencies SEO services market which was worth USD 41.97 billion in 2021 is expected to grow at a CAGR of 20.7% to reach a total valuation of USD 108.89 billion by the year 2026. The primary factor driving this growth is the increasing number of
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> Haptik CEO and Co-Founder Aakrit Vaish recently said this in a LinkedIn post – “Today I’m so thrilled to see that we have our own little ‘Haptik Mafia’! There are close to 20 startups that have been started by ex-Haptikans.” When he used the term ‘Haptik Mafia’ he was,
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One of the primary components of business management and commerce, marketing is defined as the process of creating, exploring, and delivering value to meet the needs of the target audience. Be it a product or service, different types of advertising methods are needed to raise awareness and increase sales. One
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The definition of Economics states that it is a social science that studies the production, distribution, and consumption of goods and services. It focuses on the behavior and interactions of economic agents and how economies work. The analysis of economics can be applied throughout society and across diverse subjects like
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The academic environment in the US defines leadership as a process of social influence in which a person can enlist the aid and support of others in the accomplishment of a common and ethical task. Leadership encompasses the ability of an individual, group, or organization to lead, influence, or guide
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It was in the 1990s that the word ‘digital marketing’ was coined as Customer Relationship Management (CRM) applications grew significantly adding to marketing technology with the rise in computer usage and the internet. At the turn of the century the iPhone was born, and the number of internet users was
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Research by MindGym into business performances during the global recession between 2007 and 2009 found that only 9% of companies performed better than their business rivals in terms of sales and recording profits. The report put forth the supposition that the success of these companies was attributable to a culture
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A job interview is a two-way discussion between a company representative and a candidate to determine if the applicant is a suitable fit for the role. Depending on the description of the job, interviews can vary in structure from a free-wheeling conversation to a predetermined questionnaire listed in a specific
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The process of developing new skills, attitudes, or actions that have a positive impact and improve an individual's overall well-being is called self-growth or personal development. This is an intrinsic process of developing and expanding personal abilities to achieve one’s full potential, which, in turn, pays rich
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When it comes to entrepreneurship, inspiration plays a key role in a business’s creative process, significantly transforming cognition, effect, and behavior. Motivation and strong willpower play central roles in defining entrepreneurial success. Of the varied ways to find motivation and inspiration, films are one medium that has the dual
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Young companies that are founded on the idea of developing a unique product or service and making it irresistible and irreplaceable to their customers are called startups. Many startups, within, their industries, are termed disruptors. This is because startups are rooted in innovation and aim to remedy existing deficiencies of
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The growing discipline of content operations can be defined as behind-the-scenes work of managing content activities effectively and efficiently optimally utilizing a mix of people, processes, and technology. Within these three main elements, various roles make up the entirety of each one. People include content roles, content responsibilities, company culture,
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Juul is an electronic cigarette brand that atomizes nicotine salts that are derived from tobacco that is supplied by one-time-use cartridges. Becoming the most popular brand of e-cigarettes in the US by 2017, Juul was successful in cornering 72% of the US market share in 2018. By the end of
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Luxury goods are defined as items that are not important for survival but considered highly desirable within a culture or society. Demand for such goods increases with an increase in personal income. The increase in the sale of luxury goods is directly proportional to the percentage increase in income. Due
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The term business-to-business, popularly also called B2B is a form of transaction between businesses like a manufacturer and a wholesaler or a wholesaler to a retailer. These are business transactions conducted between companies. Such B2B transactions are common within the auto industry, property management companies, housekeeping, and industrial cleaning companies.
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Entrepreneur Steve Blank created one of the most well-known definitions of a startup. According to him, "a startup is a temporary organization searching for a repeatable and scalable business." Such businesses operate with limited resources trying to fulfill a market gap with products that have an uncertain demand.
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The discipline of computer science first emerged in the late 1950s and consistent and constant research and upgrades resulted in the advent of the World Wide Web as the world entered the new era of the internet. The revolutionary effect of emerging technology on culture and commerce included near-instant communication
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Valued at USD 9.68 billion in 2021 and USD 10.23 billion in 2022, the global hearing aids market size is expected to grow at a CAGR of 8.1% to reach a total valuation of USD 17.68 billion by the year 2029. This is despite the industry
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Marketing campaigns are usually built around specific objectives that can include brand establishment, raising brand awareness, and magnifying the rate of conversion. For a marketing campaign to be effective, it must encompass integrated marketing communications, media channels, positioning, the process of communication, and touchpoints. Marketing campaigns promote particular products through
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A joint report by industry bodies FICCI and KPMG had estimated that the Indian toy industry was worth USD 1 billion in FY 2019-2020 which would double by FY 2024-2025 to reach USD 2 billion. These figures are low compared to the global worth of the toy industry which stands
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Hailed as one of the world’s most valuable companies, Tesla Inc., is currently the world’s most valuable automaker as well. An American multinational headquartered in Austin, Texas it functions in the automotive, artificial intelligence, and clean energy space. Tesla’s product repertoire boasts of designing and manufacturing electric
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The long-term population pattern of China went through multiple cycles peaking with each imperial power and then being decimated due to wars and barbarian invasions. The percentage share of the world of China’s population has been at an average of 26% with a standard deviation of 6%. This percentage
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The term ‘Big Four’ refers to the world’s largest four professional services networks Deloitte, Ernst & Young (EY), KPMG, and PricewaterhouseCoopers (PwC). Their service repertoire ranges from offering audit, assurance, and taxation to management consulting, actuarial, corporate finance, and legal services. The Big Four came into existence only in
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The seventh largest retailer in the United States and a component of the S&P 500 Index is the Target Corporation headquartered in Minneapolis, Minnesota. By the year 2020, the Fortune 500 listed Target as number 37 of the largest US Corporations by revenue. In 2021, Target Corporation recorded
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The Kingdom of Saudi Arabia is situated in the furthermost part of southwestern Asia. On its eastern borders lies the Arabian Gulf, United Arab Emirates, and Qatar, the Red Sea on its west, Kuwait, Iraq, and Jordan in the north, and Yemen and Oman in the south. Its diverse topography
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The aviation industry in India is the fastest-growing sector in the world as per the International Air Transport Association (IATA). The manufacturing hub of Indian aviation is located in Bangalore and the UDAN scheme of the government drives the growing civil aviation and aviation infrastructure in the country. Indian civil
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The well-known American lingerie, clothing, and beauty retailer that has been known across the globe for its high visibility marketing and branding, Victoria’s Secret has been struggling since the year 2016. Remaining at the helm of high fashion for over 20 years, the brand succumbed to the dual pressure
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A new breed of startups has introduced an innovative payment method that incentivizes consumers to save for big ticket purchases while avoiding a debt trap. This concept is called SNBL – Save Now Buy Later. The SNBL financial strategy is a concept that works around saving money by setting aside a
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A software-facilitated economy created on platforms like YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, Substack, OnlyFans, Tiki, and Patreon that allows creators and influencers to earn revenue is known as the Creator Economy. As the internet evolved over the years, so did its use. The virtual universe of the world wide
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The entirety of the media rests on three main pillars - Earned Media, Paid Media, and Owned Media. Paid media refers to digital and analog advertising that includes social media, newspapers, and billboards. Owned media is any material that is published directly by the brand either as the company’s
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After 75 years of independence from the British Raj, India has emerged as the fastest-growing and fifth-largest economy in the world. By the year 2020-2021, India’s per capita income has increased to INR 1.28 lakh. By August 2022, the country’s Foreign Exchange Reserves amounted to USD 572.
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The US Dollar is the most commonly held currency in the world today holding over 60% of global foreign reserves. All the countries across the globe, including India, measure their currency values against USD in the global market. The fluctuating value of any currency against USD 1 is called the
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A company that was founded nine years ago, in 2014, and named in the honor of Nikola Tesla, Nikola Corporation, was, ostensibly, in the business of manufacturing heavy-duty commercial battery electric vehicles, fuel cell energy vehicles, and energy solutions. After presenting several vehicle concepts between the years 2016 and 2020,
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The Islamic Republic of Pakistan was formed in 1947 after the partition of the British Indian Empire. The country was, initially, a dominion of the British Commonwealth until 1956, when it drafted and framed its own constitution. Ranked among the emerging and growth-leading economies through its rapidly growing middle class,
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The term ‘duopoly’ essentially refers to the intense competition between the European multinational Airbus SE and the American Giant Boeing Company within the jet airliner industry. Both companies are in the process of designing and manufacturing civil and military aerospace products. Between the two companies, Boeing is currently leading the
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An agricultural system that avoids the use and application of man-made fertilizers, pesticides, growth regulators, and livestock feed additives produces organic food. The label on the food packet that reads ‘organic food’ is a reassurance to consumers that toxic pesticides, synthetic fertilizers, and genetically modified organisms (GMOs) aren't
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This is a name that needs no introduction. Harley-Davidson Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin in USA. It is one of the world’s largest motorcycle manufacturers and a brand with a loyal following. The iconic brand is famous for the chopper motorcycle style with
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The French brand, Sephora, is a multinational retailer that offers personal care and beauty products that include cosmetics, skincare, body, fragrance, nail color, beauty tools, body lotions, and hair care. The unique brand name, Sephora, is adopted from the Greek word ‘sephos’, meaning beauty, and the Greek spelling of Zipporah,
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Located in the north of the Indian state of Bihar is the historic city of Darbhanga. Also known as the ‘cultural capital of the state’ and the ‘Heart of Mithilanchal’, it is a part of the richly fertile Indo-Gangetic Plains. According to history, it was the capital of the Mithila
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Multicolored interlocking plastic bricks along with an array of gears and small figurines that can be assembled and connected in various ways to create and construct vehicles, buildings, working robots, and many other objects bring back childhood memories of playing with Legos. The brilliance of these pieces lies in their
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The Indian Television Industry produces thousands of programs in many Indian languages with the Hindi, Tamil and Telugu factions of the industry being the largest. In 2021, the Indian Television Industry was worth INR 720 billion and is estimated to reach INR 826 billion by 2024. Emergence & Expansion of
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A proposal submitted by the Finance Minister during the Union Budget of 2021 included the revision of the definition of what constituted a small company or business. The aim behind the revision was to further provide ease of doing business and reduce the compliance burden for many small businesses in
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The Startup India campaign, an initiative of the Government of India was first announced on August 15, 2015, by Prime Minister Narendra Modi during his Independence Day speech. The event was, then, inaugurated on January 16, 2016, by the former Finance Minister of India, the Late Arun Jaitley. Venture Capitalists,
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A company that began as a commodities trading business in the year 1988, and reached a total valuation of INR 24 Trillion (USD 280 billion) in November 2022, is the Gautam Adani-led Adani Group. Founded as Adani Enterprises, its flagship company, the Adani Group has grown and is engaged in
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The National Payments Corporation of India was formed in 2008 with the objective of integrating all payment mechanisms existing in the country and making them uniform for retail payments. However, the majority of the population was opting for cash payments as retailers encouraged this method. There was also the problem
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Financial Technology or Fintech for short, is a technological innovation expanding the delivery of financial services from the traditional methods. Fintech enhances and automates financial activities like investing and trading in financial markets using smartphones, buying cryptocurrencies online, etc. Hence, fintech companies are those that provide financial services, financial management
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What are remote meetings ? Also known as virtual meetings, remote meetings happen when a group of people, who are dispersed across different locations, use video and audio facilities to connect online. Remote meetings are extensively used by organisations who hire hybrid teams. Benefits of Remote Meetings What is GitLab? GitLab
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Ancient practices such as tithing or the offering of first fruits may be regarded as the precursor of the income tax. However, they lacked precision and were not based on the concept of a net increase. As civilization progressed, taxes were based on other factors like wealth, social position and
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Indian academic Brahma Chellaney coined the term ‘Debt-trap diplomacy’ in 2017. A term used in international finance, it describes a creditor country or institution extending debt to a borrowing nation, to increase the lender’s political leverage. The conditions of the loan are not made public knowledge and, often, benefit
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Mamaearth is an Indian company engaged in selling Health, Wellness and Fitness products. The company was founded by Varun and Ghazal Alagh in the year 2016 and is headquartered in Gurgaon. It grew exponentially and reached a net worth of INR 115 crore in just four years. Mamaearth is the
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It was in May 2022 that news began circulating about the world’s largest technology companies that lost over USD 1 trillion in value over just three trading sessions. This was in direct response to the Federal Reserve raising its benchmark interest rates. The year-over-year inflation rate has remained abnormally
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The definition of credit is the practice of borrowing money, either as a loan or for purchase with the promise of paying off the debt within a stipulated period of time. A credit score is defined as a statistical method to ascertain the likelihood of an individual paying back the
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Imagine Marketing Services Pvt. Ltd., is the parent company that conducts business operations under the brand name ‘boAt’ and markets audio-focused consumer electronic products. It was incorporated in India in November 2013 by Sameer Ashok Mehta and Aman Gupta. Its product repertoire includes wireless earbuds, wired headphones, wireless speakers, home
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Shrinkflation is defined as the practice of reducing the size or quantity of a product while keeping the price of the product constant or increasing it marginally. In some cases, shrinkflation may also refer to lowering the quality of a product while the price remains the same. A phenomenon that
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Archaeological evidence from the era of 2000 BCE shows the beginning of the banking system with the first prototype that engaged in giving grain loans to farmers and traders. It also proves that money-lending was also an activity carried out in India and China as well. The historical roots of
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A relationship and a rivalry ingrained in the culture that predates the 20th century. Two companies that have played a pivotal role in shaping the contours of modern advertising. J. C. Louis and Harvey Yazijian’s 1980 book titled ‘The Cola Wars’, perhaps, best describes it. “As two of the
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Adani Ports and Special Economic Zone Limited (APSEZ) is India’s largest multi-port operator. Currently, the Key Managerial Personnel at APSEZ is Karan Gautambhai Adani who serves as the Chief Executive Officer (CEO), and Kamlesh Prabhudas Bhagia who serves as the Company Secretary. The Board of Directors of Adani Ports
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Unacademy, Slice, RazorPay, ChefKart, Khatabook, and Digit Insurance are all companies that have two things in common. They are all a part of the Indian startup ecosystem and they are all a part of the Kunal Shah Investment Portfolio. Who is Kunal Shah Most Successful Kunal Shah's Investment
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The process of improving the quality and quantity of website traffic to a particular web page or website through search engines is called Search Engine Optimization – SEO for short. What SEO does is target unpaid traffic – also known as ‘natural’ or ‘organic’. This kind of traffic originates from image searches,
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A prepaid stored-value money card, issued by a retailer or a bank that is used as an alternative to cash, for purchases within a particular store or related businesses is known as a gift card. They can generally be redeemed for purchases at relevant retail stores and, often, be subject
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Amazon is one of the most influential economic and cultural forces in the world, as well as one of the most valuable brands. It focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. Beyond that, it has permeated our lives deeply, especially in the last couple of years. It
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They are cool, young, smart, working-from-home individuals who have money, fame, success, and notoriety. They are the new-age professionals called social media influencers. These social media influencers are students who are either still studying or have left their education or have studied to become an influencer. They are a different
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Sanjeev Barnwal and Vidit Aatrey founded the reselling e-commerce marketplace, Meesho, in 2015 which is headquartered in Bengaluru. The marketplace gained popularity due to its ease of use and affordability. It is a marketplace that connects manufacturers to resellers. Over the years, Meesho boasts of more than 100k registered suppliers,
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FTX is a cryptocurrency exchange that was founded in May 2019 by Sam Bankman-Fried and Gary Wang. It was built by the traders and for the traders. While it has its official headquarters in the Bahamas, FTX is managed from the US. Its biggest offices are located in Chicago and
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It was the year 2020 when at least five automobile manufacturers like Audi, BMW, Cadillac, Porshe, and Tesla were rolling out a subscription model for certain features of their high-end cars. This meant that customers were to pay monthly or annual subscription fees to use features like active driving assistance
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Between 2017 and 2019, horizontal eCommerce players like Amazon and Flipkart were experiencing business growth within India while vertical players in the eCommerce space were struggling. Among the worst hit were online niche fashion startups that failed to make a mark. These startups were quickly riddled with cash crunches, failed
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In the world of entrepreneurship, pivoting means fundamentally changing the direction of the business when the existing products or services are not meeting market needs. A pivot is usually employed to assist a company in improving its revenue or even continue its survival within the market. The way in which