Due to this pandemic, teachers were forced to teach online. Many teachers found it very different to shift their offline classes online.
How will you take classes online? How to conduct attendance and tests? How to provide the student's reports to their parents? All these questions popped up in the minds of teachers.
The solution to all these problems was Classplus. This company has simplified everything and has helped 1 lakh educators to go digital. Classplus operates in 1,100 cities and is used by 70,00,000 students for learning.
Let's understand the business model of Classplus.
Classplus is a SaaS-based platform that helps teachers make their own apps and take their coaching business online. The company was founded in 2015.
The founders of Classplus are Mukul Rustagi, Vatsal Rustagi, Bikash Dash, Nikhil Goel and Bhaswat Agarwal. The headquarters of Classplus is in Noida.
Using this app teachers can sell their courses and study material to students. Teachers can track attendance, conduct tests, take multiple live classes, create assignments, keep records of all the fee receipts and get reports of students' performance.
Business Model of Classplus
The main goal of the company is to provide all the tools needed by the teachers to teach efficiently online.
Classplus will help all the teachers make their own app that can handle attendance, tests, payments and reports. The app will also help them to conduct live classes, sell their courses and much more.
Using Classplus teachers don't have to spend time on management. Instead, they have to focus only on teaching.
You can log in as a teacher, student or parent. Joining the platform is very easy and it takes less than 30 minutes.
Signing as a teacher helps you to add students, make your own batches, share notifications and assignments, and conduct online tests.
The company claims that every hour they help 50+ educators take their coaching business online. You can contact the team of Classplus to book a free demo.
How does Classplus Make Money?
The revenue model of Classplus is based on simple subscription fees. The subscription fees of this platform start from Rs 15,000 and can go up to Rs 50,000. The fees depend upon the services required by the teachers.
In 2022, Classplus made a revenue of $95.2M. The company has raised $70 million in its latest round of funding co-led by Alpha Wave Global and Tiger Global.
According to the company, 75% of its educator base comes from Tier 2 Indian cities and beyond
As online classes were booming during this lockdown, Classplus has helped many teachers to go digital without any complications.
Marketing Strategy of Classplus
Classplus advertises aggressively using social media platforms like Instagram and Facebook. The company has also posted various videos on YouTube explaining how its platform has helped many teachers to go online. The brand ambassador of Classplus is Sourav Ganguly.
In January 2021, Classplus launched a two-part series ad campaign with Saurav Ganguly where he tells the struggles faced by the teachers teaching offline. In the ad, Saurav Ganguly tells the advantages of Classplus and how online teaching is the future. This was one of the most successful campaigns launched by the company.
Last year on the occasion of women's day Classplus launched a video campaign shedding light on challenges faced by women in the education industry. This campaign showed that still, women have to face gender norms.
As society still encourages women to work, the journey of women in education has not been easy compared to men. Classplus has helped these female educators by offering them the same technology that they have provided to the men. This campaign was also very successful.
Classplus also has an affiliate program which has helped the company to boost its sales. Apart from advertising many educators are happy with the services provided by Classplus. Word of mouth marketing has helped the company increase its reach.
Due to this pandemic, many educators have understood the potential of online teaching. Nowadays, you can get any degree by learning online from the comfort of your home. The e-learning market is expected to reach $1.96 billion by the end of 2021.
Online learning is more affordable than offline learning. Students can learn at their own pace. This helps students to grasp all the concepts and learn without any stress.
There are a lot of complications when you want to teach online and Classplus is a great solution for it. The company has said that they will add more features and take the online teaching to a next level.
Who is the founder of Classplus?
The Founders of Classplus are Mukul Rustagi, Vatsal Rustagi, Bikash Dash, Nikhil Goel and Bhaswat Agarwal.
What is the Revenue Model of Classplus?
The revenue model of Classplus is based on simple subscription fees. The subscription fees of this platform start from Rs 15,000 and can go up to Rs 50,000.
How does Classplus work?
Classplus helps teachers make their own app. Using this app teachers can sell their courses and study material to students, track attendance, conduct tests, take multiple live classes, create assignments, keep a record of all the fee receipts and get students' performance reports.
Is there any free demo available for Classplus?
Yes, you can contact the team of Classplus and get a free demo. You can see how Classplus will help you take your coaching business online.
How does Classplus advertise?
Classplus uses social media platforms like Instagram and Facebook to advertise and interact with people. They also launch various campaigns on YouTube to boost their sales.
What is Classplus lite?
Classplus lite is a free app that helps solo teachers teach online. Using this app teachers can add students' batches, and study material, upload videos and assign tests.