Top 7 Essential SEO Tools for Freelancers and Agencies in 2021

Damini Bhandary Damini Bhandary
Oct 13, 2021 5 min read
Top 7 Essential SEO Tools for Freelancers and Agencies in 2021

In the competitive world that we live in, every product has its substitute, it doesn’t matter if it is real or on the internet. From a chocolate cake recipe to a pair of jeans, if you want to be noticed by your customers, you need to have strong visibility. So getting that visibility for the website can be a little tricky, to simplify that process we need a strong and proper Search Engine Optimization (SEO) game.

To make the SEO game stronger some tools are needed and they are used by freelancers and agencies mainly to increase their content visibility and to rank higher up on Google. Now, in this article, we will talk about the SEO tools used by freelancers and agencies so, let’s dive into it. Freelancers and agencies use them to increase the noticeability of their websites, which naturally brings them more customers.

"A good tool improves the way you work. A great tool improves the way you think."

- Jeff Duntemann

SEMrush
Alexa
LinkAssistant
Authority Labs
Rank Tracker
Cognitive SEO
LSIGraph: LSI Keyword Generator
FAQ

Why do you need SEO Tools?

SEO is one of the reasons that can garner attention to your website. Apart from that, there are several reasons why SEO tools are needed and they are:

  • Some of the SEO tools provide you with an option to keep an eye on your competitor's traffic numbers and their strategy, of course, ethically, you can understand how their content is performing.
  • SEO tools provide a list of keywords that can gain more visibility for the content.
  • SEO audits help in understanding the website issues if there are any, thus saving a lot of time and money.
  • SEO tools help in understanding if the strategy that you’ve applied in franking your website higher in Google is working or not.

List of SEO tools that are used by agencies and freelancer are stated below.

SEMrush

SEMrush Website
SEMrush Website

This visibility management platform was founded in the year 2008 and is considered one of the best tools in the category of SEO. With its headquarters in Boston, United States, this tool helps the user to identify the keywords that are being used by their competitors.

SEMrush provides an option in analyzing the competitor’s strategy in an ethical way and understanding their SEO game. It also helps in getting local customers by making the site evident in their local searches, plus it tracks down daily target keywords that will help the content in gaining more traffic.

Alexa

Alexa Website
Alexa Website

This tool is a subsidiary of Amazon that tracks the digital behavior that the marketers use to capture the audience's attention to their site. It also provides insights of your website ranking on the internet.

The information given by Alexa will help in improving the SEO efforts of the user. It also gives out the audience insight, their choice, and their interest to the users, so that they can use it in their favor which may lead to the success of the freelancer or the agency.


SEO Forecasting: How To Use Data Forecasting For SEO - StartupTalky
With data forecasting for SEO, sites can rank higher, increase traffic, conversion rates and most important increase sales. SEO forecasting is very useful.

LinkAssistant

Link Assistant Website
Link Assistant Website

Founded in the year 2004, this software company focuses on the search engine optimization industry. The tool’s main work is to build links that will help in getting great results during the SEO campaigns.

It provides the perfect link opportunities that go with your websites and involves exchanging links that will boost SEO.

Authority Labs

Authority Labs Website
Authority Labs Website

This tool is a must-have as it helps the user in monitoring their search engine ranking. It is not easy to monitor the ranking of the website on a regular basis; Authority Labs does the job for the user. This search engine monitoring service was founded in the year 2008 by Chase Granberry.

Ranking can also be tracked by City and zip code, thus giving the user idea about its position amongst the locals. Apart from that, it also focuses on monitoring the user’s competitor ranking, finding the keywords that are actually being useful for the content. It also gives insights into how many pages are getting organic traffic.

Rank Tracker

Ranktracker Website
Ranktracker Website

This tool deals with understanding the ranking of the website in the world. It is considered one of the most popular keyword research tools and apart from that it also keeps an eye on the search engine ranking. Their valuable insights help in up ranking the user’s content by observing the previous ranking of that same content.

Cognitive SEO

This backlink checker tool is one of the most accurate ones from the lot. Apart from that these tools also suggest the keywords that can fill up the gap between the user’s content and the top content. It takes immediate action and notifies the user if there is a broken link.

The best part is that they can get the user up to the previous 5 years of link research data. The qualities of the backlinks are checked here and it deals with the link building process. With that, it gives out a proper report and it is user-friendly as well.


List of Best SEO Competitor Analysis Tools to use
Digital marketers know the importance of keyword for ranking on Google. Here are the Best SEO Competitor Analysis Tools to help you rank better.

LSIGraph: LSI Keyword Generator

LSIGraph Website
LSIGraph Website

This keyword generator is known for providing the best keyword that can be used in the user’s content thus generating huge traffic to the website. It benefits them by giving out glimpses of the best performing content on the website and gives the users an opportunity to replace them and be the best on the list. The robust semantic writer option edits the user’s content in such a way that it makes them SEO-ready.

Conclusion

Search Engine Optimization is one of the most important factors in digital marketing for freelancers and agencies as well. In a world where the internet is the answer for everything, these SEO tools make your content reach the top, literally.

FAQ

What Are SEO Tools?

SEO tools help in analyzing the success of a website and give out the insights to make the content more visible for the advantage of the users.

Some of the popular SEO tools are, SEMrush, Moz Pro, SpyFu, AWR Cloud, Ahrefs.

Is SEO easy to learn?

SEO is easy to learn but hard to master.

Must have tools for startups - Recommended by StartupTalky

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