Kriti Sanon and Pep Brands’ HYPHEN Crosses INR 400 Crore in Just 2 Years, Setting a New Benchmark for Celebrity-Anchored, Operator-Led Skincare Brands in India
The operator-led, celebrity-anchored skincare brand is rewriting the rules of the game. * Kriti Sanon & PEP Brands’ HYPHEN marks its second anniversary on a celebratory note, as it achieves an ARR of INR 400 crore gross in just 2 years. * The brand has successfully turned its first-time buyers into a