Unicommerce: Streamlining Ecommerce Operations with Precision and Excellence

In the dynamic world of eCommerce, where efficiency and precision are paramount, Unicommerce stands as a beacon of innovation and reliability. Founded in 2012, Unicommerce has swiftly ascended to become India's preeminent eCommerce enablement SaaS platform, setting new benchmarks in transaction processing and operational management.

What sets Unicommerce apart is its versatility. Unicommerce's comprehensive suite of software as a service (SaaS) products is the lifeblood of its clients' eCommerce operations. This suite empowers brands, sellers, and logistics service providers to manage their inventory across multiple locations, reduce fulfillment costs, and process orders from both online and offline channels with unparalleled efficiency.

With a steadfast client base and impressive growth metrics, Unicommerce is a powerhouse in the eCommerce sector. As of the quarter ending March 31, 2024, the platform boasts a staggering 790+ million annual transactions run-rate, serves over 3,500 eCommerce businesses, manages 8,600+ warehouses, and processes orders through 2,700+ stores. This consistent performance underscores Unicommerce's pivotal role in the supply chain ecosystem.

As Unicommerce prepares for its IPO, it stands on the cusp of a new chapter, ready to further revolutionize eCommerce operations globally. The company's relentless pursuit of excellence and innovation continues to drive its mission of transforming the eCommerce landscape, one transaction at a time.

Check this article to learn all the information about Unicommerce, its founders and history, its startup story, net worth, business model, revenue model, funding and investors, challenges, competitors, and more.

Unicommerce - Company Highlights

Unicommerce - About
Unicommerce - Industry
Unicommerce - Founders and Team
Unicommerce - Startup Story
Unicommerce - Mission and Vision
Unicommerce - Name, Tagline, and Logo
Unicommerce - Business Model
Unicommerce - Revenue Model
Unicommerce - Challenges Faced
Unicommerce - Funding and Investors
Unicommerce - Investments
Unicommerce - IPO
Unicommerce - Mergers and Acquisitions
Unicommerce - Growth
Unicommerce - Advertisements and Social Media Campaigns
Unicommerce - Awards and Achievements
Unicommerce - Competitors
Unicommerce - Future Plans

Unicommerce - About

Unicommerce is a leading eCommerce-focused supply chain SaaS technology platform that aims to streamline and optimize the supply chain management processes for various businesses. The company offers solutions that help businesses manage their orders, inventory, and warehouses efficiently, providing a seamless and integrated experience across multiple sales channels. Unicommerce serves clients across various sectors including eCommerce, retail, FMCG, and more.

Unicommerce - Industry

Unicommerce operates in the e-commerce SaaS (Software-as-a-Service) industry, which is growing quickly in India. The country's SaaS market is expected to grow at a CAGR of 15-18%, crossing $50 billion in annual recurring revenue by 2030. This growth is driven by more businesses going digital, the rise of omnichannel retail, and companies looking for automation to improve efficiency. As a key player in this space, Unicommerce helps brands, retailers, and online sellers manage their supply chain and order processes more easily.

Unicommerce - Founders and Team

Unicommerce was founded in 2012 by IIT Delhi graduates Ankit Pruthi, Karun Singla, and Vibhu Garg. Later, in 2013, Manish Gupta joined as a co-founder.

In 2015, Snapdeal acquired Unicommerce, and as part of the deal, the founders agreed to stay with the company for two more years. By August 2017, after completing their commitment, all four founders, Pruthi, Singla, Garg, and Gupta, left the company.

Following their departure, Snapdeal appointed Kapil Makhija as CEO and Ankit Khandelwal as COO in July 2017 to lead Unicommerce. Later in 2019, Ankit Khandelwal also left the company.

As of February 2025, Kunal Bahl, co-founder of Snapdeal and a key figure in Unicommerce, remains associated with the company.

Kapil Makhija - CEO and MD, Unicommerce

Kapil Makhija has been the CEO of Unicommerce since July 2017, leading its growth in the e-commerce SaaS sector. Before this, he was Head of Strategy & Operations from 2015 to 2017, focusing on seller onboarding, support, and retention.

He formerly worked at A.T. Kearney as a Senior Associate, advising businesses on strategy, supply chains, and market growth. Earlier, he held software engineering roles at Oracle and Qwest Software Services.

Kapil studied Computer Science at IIT Delhi and earned an MBA from IIM Bangalore. He also attended UNC Kenan-Flagler Business School as an exchange student.

Unicommerce - Startup Story

In 2012, IIT Delhi graduates Ankit Pruthi, Manish Gupta, and Kapil Makhija noticed the inefficiency in the back-end operations of India's booming e-commerce market. Leveraging their technical skills, they aimed to create a solution to streamline order and inventory management for e-commerce companies. After extensive research into supply chain management, they launched Unicommerce, a SaaS platform designed to automate and simplify these complex operations, enabling businesses to focus on growth.

Unicommerce was established in 2012 with the vision of simplifying and automating the supply chain operations for eCommerce businesses. The startup began its journey by developing a robust platform that could handle the complexities of order and inventory management. Through continuous innovation and customer feedback, Unicommerce evolved its platform to cater to diverse industry needs, eventually becoming a trusted partner for many leading brands.

Unicommerce - Mission and Vision

Mission: Unicommerce aims to empower businesses by providing them with intelligent and scalable supply chain solutions that drive efficiency and growth. The company is committed to innovation, customer satisfaction, and excellence in service delivery. 

Vision: Unicommerce envisions becoming the global leader in supply chain technology solutions, enabling businesses of all sizes to achieve operational excellence and unparalleled customer satisfaction.

Unicommerce - Name, Tagline, and Logo

Name: The name "Unicommerce" signifies the company's unified approach towards commerce and supply chain management.

Tagline: "Simplifying E-commerce Operations"

Logo: The logo represents connectivity and seamless integration, reflecting the company's core values of efficiency and simplicity in supply chain management.

Unicommerce - Business Model

Unicommerce operates on a B2B SaaS model, offering subscription-based access to its supply chain management platform. The company provides various modules and services that cater to different aspects of supply chain operations, such as order management, inventory control, warehouse management, and analytics. Clients can choose from different pricing tiers based on their business size and requirements.

Unicommerce - Revenue Model

Unicommerce has shown consistent revenue growth in recent years.

• FY23: The company reported a revenue of INR 90 crore, marking a 52.5% year-on-year growth compared to INR 59 crore in FY22.
• FY24: Unicommerce's revenue further increased to INR 103 crore, showcasing a growth of 14% year-on-year.

Unicommerce generates revenue primarily through subscription fees for its SaaS platform. The company offers different pricing plans that vary based on the number of users, features, and level of support. Additional revenue streams include professional services such as implementation support, training, and consulting.

Unicommerce - Challenges Faced

Like any growing company, Unicommerce has faced several challenges, including:

• Market Competition: The presence of other established supply chain management solution providers.
• Scalability: Ensuring the platform can handle large volumes of transactions and data as the client base grows.
• Customer Retention: Continuously innovate to meet evolving customer needs and retain clients in a competitive market.
• Integration: Creating seamless integrations with various eCommerce platforms and third-party services.

Unicommerce - Funding and Investors

Unicommerce has raised capital through multiple funding rounds to fuel its growth and expansion. The company has attracted investments from prominent venture capital firms and strategic investors who believe in its vision and business model. Notable investors include Tiger Global Management and Bessemer Venture Partners.

Unicommerce ESolutions has raised a total of $11 million in funding over 4 rounds. Their latest funding was raised on Dec 16, 2021 from a Venture - Series Unknown round.

Unicommerce - Investments

Unicommerce has strategically invested in technology development, market expansion, and talent acquisition to strengthen its market position. The company focuses on enhancing its platform capabilities, improving customer support, and expanding its presence in key markets.

Investors

Unicommerce ESolutions is funded by 3 investors. SoftBank Vision Fund and Tiger Global Management are the most recent investors.

Unicommerce - IPO

In August 2024, Unicommerce eSolutions launched its Initial Public Offering (IPO) with shares priced between INR 102 and INR 108. The IPO received overwhelming interest, being oversubscribed 168.35 times by the closing date on 8th August 2024. On 13th August 2024, Unicommerce's shares debuted on the stock market at INR 230 on the BSE, marking a 113% premium over the issue price, and at INR 235 on the NSE, reflecting a 118% premium. This strong market performance clearly showed investor confidence in Unicommerce.

Unicommerce - Mergers and Acquisitions

Over the years, Unicommerce has explored opportunities for mergers and acquisitions to enhance its product offerings and market reach. These strategic moves have helped the company to integrate complementary technologies and gain access to new customer segments.

In 2015, Unicommerce was acquired by Snapdeal to promote Jasper.

Snapdeal: Streamlining Ecommerce with Focus on Growth and Efficiency | Business Model | Founders | Net Worth

Snapdeal is an Indian eCommerce company. Read about Snapdeal, founders, acquisitions, competitors, funding, business model, revenue, and valuation. For more information visit Snapdeal Wikipedia.

StartupTalkyRishabh Rathi

Unicommerce - Growth

Unicommerce has witnessed significant growth since its inception, marked by an expanding customer base, increased revenue, and geographical expansion. The company's commitment to innovation and customer satisfaction has earned it a strong reputation in the industry. Unicommerce continues to grow by entering new markets and forming strategic partnerships.

Unicommerce - Advertisements and Social Media Campaigns

Unicommerce leverages various marketing channels to promote its brand and solutions. The company runs targeted advertisements on digital platforms, participates in industry events, and engages with its audience through social media campaigns. These efforts aim to build brand awareness, generate leads, and educate the market about the benefits of its supply chain solutions.

Unicommerce - Awards and Achievements

Unicommerce has received several accolades and awards for its innovative solutions and contributions to the eCommerce and retail industry. These recognitions include industry awards for best supply chain management platform, customer excellence awards, and technology innovation awards.

It has won the 2023 SaaS Awards for Best SaaS Product For Supply Chain/Warehouse Management.

Unicommerce - Competitors

Unicommerce faces competition from other supply chain management solution providers such as:

• TradeGecko
• Cin7
• Brightpearl
• Zoho Inventory
• Delhivery
• Shiprocket
• NetSuite

These competitors offer similar solutions and target the same market segments, making it crucial for Unicommerce to continuously innovate and differentiate its offerings.

Unicommerce - Future Plans

Unicommerce aims to further solidify its position as a leader in supply chain management by:

• Expanding Globally: Entering new international markets to serve a broader customer base.
• Enhancing Product Offerings: Continuously improving and adding new features to its platform.
• Strategic Partnerships: Forming alliances with key industry players to enhance its ecosystem.
• Innovating with Technology: Exploring new technologies such as AI and blockchain to enhance supply chain efficiency and transparency.

These future plans are aligned with Unicommerce's mission to empower businesses through intelligent supply chain solutions and drive efficiency and growth across the e-commerce ecosystem.

FAQs

What is Unicommerce?

Unicommerce is a leading eCommerce-focused supply chain SaaS technology platform that aims to streamline and optimize the supply chain management processes for various businesses.

When was Unicommerce founded?

Unicommerce was founded in 2012.

When was Unicommerce IPO launched?

In August 2024, Unicommerce eSolutions launched its Initial Public Offering (IPO) with shares priced between INR 102 and INR 108.