Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by NG Corp.

There are many reasons to restrict the amount of time you spend in front of an electronic screen. For example, more hours sitting at a computer or smartphone means fewer hours of being physically active, and looking at a computer screen at night can stimulate the brain and make it difficult to fall asleep.

In line with this vision & mission, the NG Corp. company has recently launched a range of India’s 1st EyeSafe LED TV and EarSafe Earphones. Read everything about NG Corp, how it was started, founders, target market, products, awards, and future plans.

NG Corp - Company Highlights

NG Corp - About
NG Corp - Target Market Size
NG Corp - How It All Started?
NG Corp - Product/Services
NG Corp - Founders & Team
NG Corp - Name, Tagline & Logo
NG Corp - Business & Revenue Model
NG Corp - Startup Launch
NG Corp - User Acquisition & Growth
NG Corp - Funding & Investors
NG Corp - Advisors & Mentors
NG Corp - Recognition & Achievements
NG Corp - FAQs

NG Corp - About

NG Corp is a millennial consumer durables brand launching remarkable products that are safe for our sense organs. It was started to add Health & Safety to Technology! The company started with a vision to make consumer electronics safer. It has a mission to design, develop & launch Consumer electronics which will make gadgets healthier/safer.

Here's a short 1 minute video on how NG EyeSafe TV's BlueFilm Technology works and makes the TV harmless for your eyes! NG Corp's patented technology protects your eyes from High Energy Blue Light causing Red Eyes, Irritation, Headache, Cataract, Cancer, Sleep cycle disorder, etc. by absorbing 90% HEV Blue Light & 100% UV Rays.

NG Corp - Target Market Size

The consumer durables industry in India was worth USD 20 billion in 2019 & is expected to be worth USD 36 billion by 2023. As of now the company is into LED TV’s space which was valued at US$ 4 billion in FY 2018 and is growing at nearly 16% CAGR with Smart TV’s segment growing at nearly 42% CAGR as per ET, Mint & BCG Report. Current LED TV penetration in Indian households stands at ~65%.

NG Corp - How It All Started?

All we have heard while growing up was watching more TV might cause some sort of adverse effects on our eyes. We didn’t really understand the semantics behind that constant advice, and kept viewing TV inspite of the multiple warnings.

When Meet, owner of NG Corp, saw a kid being yelled at for the same, he went back to his childhood days. He thought let’s dig into this and see the logic behind these warnings and found shocking results and he knew then that he had to do something about this problem. Meet started doing frantic research to understand why exactly our TV’s are harming us and talked to multiple experts from his professors to manufacturers to optometrists.

Meet finally found that TV’s emit blue light which is harmful and on getting enough data to prove this, his work began on identifying a solution to this. He used his college labs, piles of books, GB’s of the internet and came up with a theory.

Meet Shah, founder of NG Corp, started participating at various B-Plan competitions where he won prize money and used that capital for practical prototype building. Finally this process of creating and testing came to an end in January 2020 when he successfully completed all the testing, launched a prototype and he was ready to launch it for the world.

NG Corp - Product/Services

On going through the research cycle, the team found that all screens be it mobile phones, computers or LED TV’s emit harmful high energy, short wavelength blue light which hits retina directly and our human lens aren't able to filter them out because of its high energy.

This blue light causes problems like Red eyes, Cataract, Headache, Irritation, Dopamine level imbalance and is also linked with breast & prostate cancer.

This is where their product steps in. The company's patented BlueFilm Technology absorbs 90% of these HEV Blue light & 100% UV Rays thereby making TV harmless for your eyes.

NG TV  Panel has 5 additional layers compared to normal LED TV Panel as below to make TV harmless:

1. 5H Carbon Crystal Hard wearing Layer
2. Anti Blue Light Layer
3. Electromagnetic wave interference dielectric Layer
4. PET Protective Layer
5. Electrostatic silicon ion adhesive Layer

No other LED TV is safe for your eyes and they have a patented right on this innovation of theirs. Hence, this is the USP, NG Corp is banking on. The company have successfully completed their pilot tests and launched the product on Amazon, Snapdeal & few select retail outlets & have already started the work on making Earphones Safe for your ears next!

Hence, now you can binge watch on your Favorite shows or movie with your lights off and need not worry at all about the TV harming your eyes.

NG Corp - Founders & Team

Meet Shah is the sole founder of NG Corporation.

He is a Chemical Engineer & a MBA Graduate from NMIMS, Mumbai. He have always known somewhere that his calling is entrepreneurship. Since a young age, he had been inclined towards Entrepreneurship.

Meet's very first start up was in 8th std- booksmash.in where he sold used books online. It worked well but he had to shut it down due to his 10th board exams. As soon as he got free from both board exams and entered college, Meet came up with his second start up idea- chocoweaver.in where he made customized chocolates, catering to any wish of the customer from flavor, to shape to inscribed messages, he did it all!

But with the rapid development of technology & his family business’s background in the CE Space, Meet could see how huge the space is, how fast it is changing & how there is a lack of homegrown brands which are nimble and have a New-Gen thinking. And after a few years NG was born!

"I learned a lot from my previous experiences and it formed the basis of this start up. NG wouldn't exist today if my past endeavours hadn't happened. So it seems, every rock in my way guided me to NG!", added Meet Shah, founder of Next-Generation Corp.

They currently have a team of 5, where 2 are into manufacturing, 1 is on field sales & 2 of them are working on digital marketing & customer support.

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NG Corp - Name, Tagline & Logo

"The story of finding the name isn't as interesting as one would expect it to be, but i knew one thing since the beginning. THIS IS THE FUTURE OF TV! Protecting and helping pave an easier path for our future generations is our duty. Hence the name NEXT GENERATION.", said Meet Shah, talking about the name of the company.

Health is wealth is a motto every one of us has heard at least once in our lives. And protecting as essential an organ as our eye, is very vital.

NG Corp - Business & Revenue Model

The company sell their own manufactured LED TV’s directly to customers via Offline & Online channels.

NG Corp - Startup Launch

The products were launched officially on 15th Jan 2020 for pre-ordering and got their 1st lot of 100 LED TV’s on 15th March 2020 and they dispatched 94 units in 3 hours itself. They are paused right now due to COVID-19 but all set when markets reopen.

To gain these orders, pre-launch buzz was very important and played a major role. The team used WhatsApp majorly to let the offline stores know what’s coming their way via tutorial videos, power points and sales visits.

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NG Corp - User Acquisition & Growth

For phase-2 of growth, NG Corp have come with a unique 1st time ever in the industry module for bringing the offline retailers on board to sell NG Products from their stores. Currently, nearly 65% of LED TV's sold in India is sold through offline channel and people visit the stores before making a buying decision. Hence, no brand can ignore the offline channel if they wish to grow and reach maximum household and win consumer trust.

They have named this module as E-SSD Omnichannel module where the retailer gets monopoly rights for his serviceable pin code and becomes the company's Offline Retail Partner for the same. He will hence earn a commission whenever the product is sold online, as well as earn a margin when sold offline from his own store. NG have already onboarded 19 offline stores on this platform and are in talks with many other major retailers for West India.

The company is currently incubated at Atal Incubation Center, NMIMS at Mumbai and have their Marketing & Sales Team operating from the incubation center SBM, NMIMS.

NG Corp - Funding & Investors

NG is a Bootstrapped company currently. The founder invested the starting fund of INR. 15 Lac, off which INR. 4 Lac came from winning various business plan competitions.

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NG Corp - Advisors & Mentors

The team has one of the largest distribution houses of Mumbai as their mentor, Etronics Global Distributors LLP which has been in this business since last many years and holds distribution rights for multiple brands for area of Mumbai & Gujarat.

Having his father be in the same business since last 22 years also helped Meet have an edge as he got an access to lot of retailers, suppliers, industry veterans who were glad to help him at any stage and support him in the same.

NG Corp - Recognition & Achievements

NG have won 3 awards for the idea:

1. 1st Prize at Smart Pitch, IIT Bombay.
2. Among top 8 at Chancellor’s Challenge, SVKM Group from 268 applicants.
3. Among 10 Selected startups at Atal Incubation Center under NITI Aayog from 541 applicants.

What are your thoughts on this new innovative LED TV? Have you bought a NG Corp LED TV? Have you ever experienced NG Corp TV? If yes. then do share us your experience on India's 1st LED TV that is safe for our ear and eye.  

Feel free to reach us and share your feedback. We would love to hear from you. Do comment us in the comments section below. Happy Reading.

NG Corp - FAQs

Who founded the NG TV company?

Meet Shah is the founder of the NG TV company.

What is unique about EyeSafe LED TV?

The company's patented BlueFilm Technology absorbs 90% of these HEV Blue light & 100% UV Rays thereby making TV harmless for your eyes.

And NG TV  Panel has 5 additional layers compared to normal LED TV Panel as below to make TV harmless:

1. 5H Carbon Crystal Hard wearing Layer
2. Anti Blue Light Layer
3. Electromagnetic wave interference dielectric Layer
4. PET Protective Layer
5. Electrostatic silicon ion adhesive Layer

What are the NG Corp earphones?

NG EarSafe Open Ear Wireless Bluetooth Headphones do not harm your ears as thy have an open ear concept preventing issues related to hearing loss.