India's CTV Audience Hits 207M, Ad Spend Lags
India's connected TV audience hit 207 million people in 2026, up 3X since 2022, per a WPP Media and Trade Desk report. The ad spend chasing that audience is still a small slice of the total market.
India's connected TV audience hit 207 million people in 2026, up 3X since 2022, per a WPP Media and Trade Desk report. The ad spend chasing that audience is still a small slice of the total market.
ITC has made eight FMCG acquisitions since 2021, not seven since 2023 as first reported here, including a baby-care stake that predates every other deal on the list. Corrected and expanded after a Tracxn cross-check.
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WEH Ventures has announced the first close of Fund III, targeting ₹250 crore for 20 to 25 seed-stage Indian startups. The fund is 12.5 times the size of the 2017 debut fund that one smallcase exit returned on its own.
Sugar Cosmetics raised fresh capital at a valuation roughly 80% below its 2022 peak. The founders reportedly paid some salaries personally. The cause: an offline retail expansion that outran the revenue to support it.
Truemeds is in talks to acquire DealShare for about $90 million in an all-stock deal, 95% below DealShare's 2022 unicorn peak. The real story is how much Truemeds' own valuation had to inflate to make it work.
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