Top 20 Best Sales Prospecting Tools to Use in 2023

As we all know, the sole reason for a company's existence in the market is to make a profit, which can be accomplished through sales. You must make significant attempts to entice clients in order to identify your potential customer base. Sales prospecting is the initial step in the sales process, in which sales representatives put out a proposal to ensure that the prospects are the best for the company at their maximum.

Sales prospecting is an essential aspect of any sales process, as it involves identifying and nurturing potential customers to generate new business. In today's highly competitive marketplace, sales teams need to be effective and efficient in their prospecting efforts to stay ahead of the curve. With the right tools and techniques, sales prospecting can be a highly effective way to drive growth and success for any business.

What is a Sales Prospecting Tool?

A sales prospecting tool is a software or platform designed to help sales teams identify, nurture, and convert potential customers into paying customers. The main goal of these tools is to streamline and automate various recurring sales tasks, freeing up time and resources that can be used for other priority activities.

These tools offer a range of benefits, including automating time-consuming tasks such as sending emails and messages, collecting data and insights on prospect behavior, and simplifying the lead conversion process.

With a sales prospecting tool, you can expect to have many of your basic tasks handled for you, from building a prospect list to scheduling meetings and collecting contact details of potential customers. This can free up valuable time and resources, allowing you to focus on more important, high-priority tasks.

Common Features Of Sales Prospecting Tools

Some common features of sales prospecting tools include:

• Lead Generation: Tools to help find and identify potential customers through various sources such as social media, websites, and databases.
• Lead Management: Features to help prioritize and organize leads based on their potential and fit for a business's products or services.
• Email and Outreach: Tools to automate and personalize email communication with prospects, including templates, follow-up reminders, and email tracking.
• Reporting and Analytics: Dashboards and analytics to provide insights into the performance of sales prospecting activities, and measure the effectiveness of outreach efforts.
• Integration With Other Sales Tools: Ability to integrate with other sales tools, such as customer relationship management (CRM) systems, to provide a complete view of a prospect's engagement with a business.

Best Sales Prospecting Tools

With so many sales prospecting tools on the market, it can be difficult to find one that meets the specific needs of your business. That's why in this article, we'll take a closer look at some of the leading sales prospecting tools, along with their features and pricing, to help you make an informed decision about which one is right for you. Whether you're a small business looking for a simple solution, or a large enterprise searching for a comprehensive platform, there's a sales prospecting tool out there that's perfect for your needs. So let's dive in to the best sales prospecting tools in 2023:

Leadfeeder
LinkedIn Sales Navigator
Quora
Hunter.io
Cirrus Insight
Boomerang for Gmail
BuiltWith
PipeDrive
Cloze
Gong.io
Bit.ai
ZoomInfo
Doodle
HubSpot Sales Hub
Ring.io
Followup.cc
Overloop
Detective.io
Datanyze
Bloobirds

Leadfeeder

Leadfeeder is a cutting-edge website visitor tracking platform that helps you know about the visitors to your business website. With Leadfeeder, you'll be able to see not only who has visited your site, but also how much time they spent on each page. This valuable information helps you understand your visitors' behavior and allows you to develop targeted customer engagement strategies to convert them into leads. Leadfeeder provides you with accurate data about your potential leads, so you can identify missed opportunities and reach out to those prospects that might have slipped through the cracks. Furthermore, Leadfeeder provides the contact information of the companies that have visited your website, making it even easier to connect with potential customers.

Overall, Leadfeeder helps sales teams improve the efficiency and effectiveness of their prospecting efforts, leading to a higher volume of qualified leads and increased sales.

Features of Leadfeeder:

• Lead filtering.
• Lead generation & scoring.
• Automatic reporting.
• Integration with Salesforce, CRM, WebCRM, and PipeDrive.

Pricing of Leadfeeder:

Leadfeeder offers a Lite plan which is Free plan and one Premium plan. Pricing details are given below:

LinkedIn Sales Navigator

LinkedIn Sales Navigator is a tool designed to help sales professionals with their prospecting efforts. It offers advanced search capabilities, lead recommendations, account insights, InMail messaging, and activity alerts to make it easier for salespeople to find and engage with potential clients. With these features, salespeople can target the right prospects, get insights into their businesses, track their activity, and reach out to them directly on the platform. By using LinkedIn Sales Navigator, sales professionals can streamline their prospecting process and increase their chances of success.

Features of LinkedIn Sales Navigator:

• Advance & alert your saved leads.
• Create a custom list to find out potential buyers.
• Track engagement of the lead.
• Integrate with CRM.

Pricing of LinkedIn Sales Navigator:

LinkedIn Sales Navigator offers custom pricing plan. You can contact vendor for pricing details.

Quora

Quora is a question-and-answer website that allows users to ask and answer questions on a wide range of topics. While Quora is not a direct sales tool, it can be a valuable resource for sales professionals looking to research prospects and their needs, build relationships through engagement and helpful answers, generate leads by answering relevant questions and providing contact information, and establish brand visibility and credibility through educational content.

Features of Quora:

• Active feed.
• High rate of engagement.

Pricing of Quora:

Quora is Free to use.

Hunter.io

Hunter.io is a email verification and lead generation tool that helps sales professionals find and verify email addresses of potential prospects. It offers a range of features to help salespeople quickly and easily find the contact information of the people they want to reach.

Hunter.io is designed to help sales professionals save time and increase the accuracy of their prospecting efforts. By using this tool, salespeople can focus on building relationships with potential prospects, instead of spending time trying to find their contact information.

Features of Hunter.io:

• Domain Search
• Email Finder
• Email Lookup
• Email Verifier
• Integration with CRM

Pricing of Hunter.io:

Hunter.io offers a Free plan and four pricing plan that includes Starter, Growth, Pro and Business. Pricing details of each plan is given below:

Cirrus Insight

Cirrus Insight is one of the top customer relationship management software that was inaugurated in April 201, by Ryan Huff and Brandon Bruce.

Cirrus Insight is a sales productivity tool that integrates with email platforms such as Gmail and Outlook to streamline sales prospecting activities. It provides real-time email tracking, integrates with CRMs such as Salesforce for contact management, has a lead capture tool, pre-written email templates, and a scheduling tool to coordinate with prospects. The goal of Cirrus Insight is to make sales professionals more efficient and effective in their prospecting activities.

Features of Cirrus Insight:

• Salesforce sidebar, where customer data will be presented to your business email
• Salesforce sync
• Scheduling meeting
• Analytics sales activities
• Multi-touch outreach with a sequence of emails, phone calls, and chain messages
• Tracking
• Report buyers signal, those who have visited your website timely

Pricing of Cirrus Insight:

Cirrus Insight offers three pricing plan for team size than 100 users, that includes Salesforce Sync, Pro and Expert. Pricing details of each plan is given below:

Boomerang for Gmail

As we know email marketing is one of the main components in generating as many as leads. Boomerang for Gmail is a productivity tool that provides real-time email tracking for sales professionals to monitor their prospecting efforts. This information can help salespeople determine the best time to follow up with potential prospects and adjust their messaging.

Features of Boomerang for Gmail:

• Creation of responsive emails.
• Inbox pause.
• Schedule send emails and meetings.
• Alert emails that are supposed to be sent to targeted clients.
• Gmail follow-up, notes, snooze, delay send, tracking and many more.
• Read receipts for Gmail.

Pricing of Boomerang for Gmail:

Boomerang for Gmail offers a Free plan and four pricing plans that includes Personal, Pro, Premium and Teams. Pricing details of each plan is given below:

BuiltWith

BuiltWith is a technology research tool developed by Gary Brewer in 2007 that helps sales professionals with their sales prospecting by providing insights into the technologies used by websites and companies. This information can help salespeople understand the technology landscape of potential prospects, target their outreach accordingly, and generate leads based on the technologies they use. Additionally, BuiltWith provides information on specific industries and the competitive landscape, allowing salespeople to better understand their market and adjust their approach accordingly.

Features of BuiltWith:

• Sales intelligence
• CRM integrates
• Screencast to help with the setup process.
• Lead generation via predictive leads over a database of 38,675+ web technologies.
• Provides market analytics.
• Data Coverage
• CRM Cyber risk auditing.

Pricing of BuiltWith:

BuiltWith is free to use for individual site lookups forever. It also offers three pricing plan that includes Basic, Pro and Team. Pricing details of each plan is given below:

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PipeDrive

Pipedrive is a customer relationship management (CRM) platform founded by Timo Rein, Ragnar Sass, Urmas Purde, and Martin Henk in 2010. It helps sales professionals with their sales prospecting activities by providing a centralized platform for managing sales activities and tracking the progress of leads. Besides, this software is all about scheduling, completing, and tracking activity-based selling.

Features of Pipedrive :

• Task automation with one-click contact data collection.
• CRM platform that enhances sales productivity.
• Customization of the customers.
• Centralize communication efforts via email & sales funnel.
• Set goals, and provide insights and reports on the sales activity.
• Prioritize leads according to the prospects.
• Pipedrive protects the data and is informed on all levels.

Pricing of Pipedrive :

Pipedrive offers four pricing plan that includes Essential, Advanced, Professional and Enterprise. Pricing details of each plan is given below:

Cloze

Cloze is a CRM solution that functions as your personal assistant. It keeps track of all your clients by gathering data from your apps and combining it into a single view of each individual and organization. Cloze employs powerful data science to find out who is important and prioritize client relationships based on having all of this critical information in one location.

Cloze helps sales representatives identify and prioritize the most promising leads. By integrating with a salesperson's email, calendar, and contacts, Cloze provides a comprehensive view of each prospect's interactions and engagement. This allows sales reps to see which prospects are the most active, which ones are the most engaged, and which ones are the most likely to convert into customers.

Features of Cloze :

• Contact information for customers, phone and email exchanges, document exchanges, and social media interactions are all in one location.
• Automatically urges you to contact.
• Automatically maintains prospect data.

Pricing of Cloze :

Cloze offers four pricing plan that includes Cloze Pro, Business Silver, Business Gold and Business Platinum. Pricing details of each plan is given below:

Gong.io

Gong.io is a revenue intelligence tool that enables businesses to capture consumer interactions via the web, phone, email, and other channels. The platform uses artificial intelligence and machine learning to analyze sales calls, emails, and demos to identify best practices and common pitfalls. This allows sales reps to better understand what works and what doesn't when it comes to engaging with prospects and closing deals. It also provides real-time insights and data based on sales conversions enables superior revenue strategy decision-making. Deal intelligence, integrations, people intelligence, field sales, and market intelligence are among the company's other key features.

Features of Gong.io:

• Reporting & Statistics for Third-Party Integrations
• Collaboration Tools for Reporting and Analytics
• Metrics of Performance
• Speech Recognition Alerts/Escalation Assessment Management

Pricing of Gong.io:

Gong.io offers custom pricing plan. You can contact vendor for pricing details.

Bit.ai

Bit.ai is a is a collaborative content creation platform that can help sales teams streamline and optimize their sales prospecting efforts. The platform allows sales reps to create and share sales proposals, presentations, and other sales materials in one centralized location, making it easier to collaborate with their colleagues and keep all their materials up-to-date. Because these documents are brand-consistent, your consumers and clients will quickly recognize them.

In addition, Bit.ai provides real-time analytics on the performance of each sales material, allowing sales reps to see what's working and what's not. This information can help them optimize their approach and increase the effectiveness of their sales materials over time.

Features of Bit.ai:

• Tracking of documents.
• Collaboration with other sales reps in real-time.
• Keep all of your media assets, files, and documents in one location.

Pricing of Bit.ai:

Bit.ai offers a Free plan and two pricing plan that includes Pro plan and Business plan. Pricing details of each plan is given below:

ZoomInfo

ZoomInfo is a sales intelligence platform with a large contact database that may assist your sales team with lead generation, market research, and insight-driven interaction. It helps you power your go-to-market strategy with reliable B2B insight and company contact data.

You may acquire direct mobile phone numbers and confirmed email addresses of top executives and critical connections at businesses, such as the Chief Strategy Officer or a Senior Sales Executive. You can also use targeted prospect lists to improve sales prospecting and conversion rates.

You'll be able to convey the correct message to the prospect at the right moment thanks to ZoomInfo's data-driven insights. This will help you enhance conversions and receive a better return on your time and money investment (ROI), which is why choosing ZoomInfo is a sound financial decision.

Features of ZoomInfo:

• Comprehensive database.
• Verified emails.
• Detailed company profiles.
• Search by keyword or name.
• Email alerts.
• Export data in multiple formats.
• Location and corporate hierarchy data.
• Department organization charts.
• Buyer intent data

Pricing of ZoomInfo:

Zoominfo offers custom pricing plan. You can contact vendor for pricing details.

Doodle

Doodle is an online scheduling tool that can help sales teams streamline their sales prospecting efforts by making it easier to schedule and manage sales meetings and calls. The platform allows sales reps to send out meeting requests to multiple prospects and receive real-time updates on their availability, without the back-and-forth of email scheduling.

This saves sales reps valuable time and reduces the administrative burden of scheduling, freeing them up to focus on more important tasks like researching prospects, developing messaging, and building relationships.

Features of Doodle:

• Group Meetings.
• Scheduling.
• Enhanced Customization.
• Bookable Calendar.
• Security and Privacy.
• Automation Calendar Tools.
• Interview Management.
• Integration.
• Custom Reminders.
• Conferencing Integrations.

Pricing of Doodle:

Doodle offers a Free plan and three pricing plan that includes Pro, Team and Enterprise plan. Pricing details of each plan is given below:

HubSpot Sales Hub

HubSpot Sales Hub is a robust CRM that may help you manage your sales pipeline and close more deals. When your lead opens your email, the Email Tracking tool sends you a notification. It allows you to put your finest emails into templates, which saves you time. Document Management & Tracking, Conversation Intelligence, Call Tracking, and Sales Automation are just a few of the other useful features.

HubSpot Sales Hub is a sales tool that helps with prospecting by providing features such as lead management, email tracking, email templates, and automated workflows. It helps prioritize and organize leads, streamline communication, and increase productivity. These tools help sales teams prospect more efficiently and effectively.

Features of HubSpot Sales Hub:

• A deal dashboard that you can customize to see your full sales funnel.
• Email tracking, meeting scheduling, live chat, and prospect tracking.
• Integration with Gmail and Outlook, as well as email templates, make it simple to email and engage with leads.
• Features include email notifications, company analytics, and pipeline management.
• A built-in activity stream that sends out notifications as soon as a lead opens an email, clicks on a link or downloads a critical document.
• Up to 1 million contact and company records can be stored.
• The ability to record sales conversations, send emails, plan tasks, and assign assignments is all available.
• Emails taped calls, and sales notes are automatically published.

Pricing of HubSpot Sales Hub:

HubSpot Sales Hub offers a free plan to get started and two pricing plan that includes Sales Hub Professional and Sales Hub Enterprise plan. Pricing details of each plan is given below:

Ring.io

Ring.io is a sales acceleration platform that helps teams with prospecting by providing advanced call management and telephony features. It integrates with popular CRM systems and offers tools such as lead prioritization, automatic call logging, call scripts, and call recording. These features help sales teams to improve their call efficiency and effectiveness, allowing them to reach more prospects and close more deals.

Without leaving Salesforce, sales reps can get the most out of their cold calling strategy using Ring.io. In Salesforce, you can track and log all calls in real-time, and you can make simultaneous calls to several people with a single click. Salespeople can also use Ring.io to construct lists based on Salesforce data and filters.

In short, Ring.io streamlines the prospecting process and helps sales teams work smarter and more efficiently.

Features of Ring.io:

• Sales Productivity
• Inbound Call Routing
• Coaching & Training

Pricing of Ring.io:

Ring.io offers three pricing plan that includes Ring.io for Pipedrive, Zoho CRM, Zendesk, Ring.io for Hubspot and Ring.io for Salesforce. Pricing details of each plan is given below:

Followup.cc

Followup.cc is a fantastic Chrome plugin that connects easily with your Gmail account and lets you keep track of your follow-ups at the top. The extension will remind you to plan a follow-up the next time you send an email to a prospect. Over 40% of sales reps give up after the first try, despite the fact that 80% of sales require five follow-up attempts.

Followup.cc helps sales teams with prospecting by providing email tracking, follow-up reminders, and email scheduling capabilities. It allows salespeople to track when their emails are opened, set reminders to follow up with prospects, and schedule emails to be sent at a later time. These features help sales teams stay organized and ensure that they never miss an opportunity to follow up with a prospect.

Features of Followup.cc:

• Set recurring reminders, track email openings, and auto-respond to emails.
• Scheduling by email.

Pricing of Followup.cc:

Followup.cc offers three pricing plan that includes Starter, Professional and Salesforce Edition plan. Pricing details of each plan is given below:

Overloop

Overloop (formerly Prospect.io) is a multichannel sales automation platform built for enhancing the team's efficiency and convert more leads through greater reach. With the help of robust tools, Overloop helps you build your prospect list and schedule tasks for the following day, in turn increasing your productivity. Moreover, with the help of multichannel campaigns, it combines follow-ups on prospects for better reach and also analyzes campaign performance for better performance in the future.

Feature Offered by Overloop

• Automating sales takes a lot of tasks off your back and offers you time to attend to matters which take precedence over them.
• Overloop also offers to automate enrollment of leads and prospects based on their account activity.
• Conditionally apply automation wherever needed and use delays for a window between consecutive steps.
• Assign tasks to enrolled prospects and update their fields. Moreover, you can also integrate tools that you use, to help make automation even more smooth.
• Search emails for bulk prospects and verify them with the Email Verifier.

Pricing for Overloop

Overloop offers a pricing plan. Pricing details are given below:

Detective.io

Detective by Charlie App is a sales prospecting tool that helps users to automate tasks such as reaching out to prospects. Although automating tasks makes your work a lot easier, but what makes it even better is if the automation made your work more efficient, which is exactly what Detective excels at. With personalized emails and data-driven insights, you can get up to two times the conversions of what you used to get. Detective.io helps sales teams prospect more intelligently by providing valuable data and insights that can inform and guide their outreach efforts.

Features Offered by Detective.io

• Detective helps reps to find the right prospects for every unique proposition and help avoid wandering with the wrong leads.
• With basic demographic data pertaining to companies and prospects, reps can effortlessly filter out the prospects which aren't suited for a particular proposition.
• Finding the right prospects helps in ways more than just saving time; for instance, reps also need lesser training directed to the right prospects that they will be propositioning to.
• Detective also offers reps customizable CRM to suit their business needs and close more deals and enhance conversion rate.
• The CRM can also be integrated with tools which reps use initially to maintain consistency with prospects and in the workflow.

Pricing of Detective.io:

Detective.io offers three pricing plan that includes Hustler, Trusted Advisor and Team Edition plan. Pricing details of each plan is given below:

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Datanyze

Datanyze is a sales intelligence platform that helps teams with prospecting by providing actionable insights about their prospects and their technology stack. Datanyze helps you with the implications of techno-graphics to the digital world of sales and marketing. It helps you market products with strategies based on the choices of your prospects in turn offering you a better conversion rate. Moreover, Datanyze also helps you find new prospects through researching accounts, contacts, and email addresses along with techno-graphics implemented into your CRM, to nourish customer data. It is one of the best sales prospecting tool.

Features Offered by Datanyze

• Instead of relying on demographics and firmographics, Datanyze uses techno-graphics to find suitable prospects to enhance conversion rate.
• Datanyze helps combine most prospecting based tasks into a single workflow, simplifying sales prospecting and saving time.
• Get the company's social and technical insights with a single click irrespective of prospecting within Datanyze, or on the company's website.
• Find your prospect's email address without having to leave your page simply by highlighting the required name.
• Seamlessly manage your prospect list and juggle them between your CRM and other tools with one click.

Pricing of Datanyze:

Datanyze offers a Free plan and two pricing plan that includes Nyze Pro 1 and Nyze Pro 2 plan. Pricing details of each plan is given below:

Bloobirds

With an intuitive sales platform, Bloobirds helps you make informed decisions while simultaneously guiding sales reps through their work. It helps you turn your work and all of your activities into opportunities giving you a clear and bigger picture of what marketing and sales strategies actually work. Bloobirds helps you make the perfect marketing strategy, support your work throughout the implementation of the same and then deliver you the best results. Moreover, you get insights on all of your work, be it a conversion or a failed lead.

Features Offered by Bloobirds

• Bloobirds is very similar to having a Sales Development Representative(SDR), to help you guide through the process of qualifying leads, questions, and recommended leads.
• All the data required by the sales reps are readily made available by Bloobirds, which is presented as insights to ensure lead conversion.
• From getting quality prospects to managing contact tools, Bloobirds effortlessly guides sales reps through sales workflow to meet deadlines and targets.
• The entire process of sales prospecting from marketing to prospecting to a meeting, can be covered by Bloobirds and hence you get more inbound leads and better conversion.
• Bloobirds offers a user-friendly interface with constant reminders and alerts to help reps be more organized, and pay more attention to prospects while automating trivial tasks such as data collection.

Pricing of Bloobirds:

Bloobirds offers custom pricing. You can contact vendor to get a quotation.

Conclusion

The process of sales prospecting can often involve repetitive and time-consuming tasks, but utilizing right tools can help you streamline your efforts and achieve better results. By using the best sales prospecting tools, you can increase your efficiency, connect with a larger number of prospects in less time, and ultimately close more deals.

So if you're looking to boost your sales results and simplify your prospecting efforts, consider incorporating one of these top sales prospecting tools into your strategy. With the right tool in place, you'll be able to take your sales to the next level and achieve new levels of success.

FAQs

What is a sales prospecting tool?

Sales prospecting tools are software applications designed to help sales teams identify and engage potential customers, also known as prospects. These tools automate many of the manual tasks associated with prospecting and help sales reps to reach out to more prospects in less time.

Why is sales prospecting important?

Sales prospecting is a crucial part of the sales process, as it helps sales reps to identify and engage potential customers and build relationships with them. By using sales prospecting tools, sales teams can increase the efficiency and effectiveness of their prospecting efforts, leading to a higher volume of qualified leads and ultimately, increased sales.

What are some of the best sales prospecting tools?

Some of the best sales prospecting tools are given below:

• Overloop
• Linkedin Sales Navigator
• Hunter.io
• Bloobirds
• Hubspot Sales Hub
• Leadfeeder
• PipeDrive

What features should I look for in a sales prospecting tool?

When choosing a sales prospecting tool, you should look for features that align with your sales team's needs and goals. Some important features to consider include lead generation, email and call automation, lead scoring, lead tracking and reporting, and integration with other sales tools.

What are sale prospecting techniques?

Effective sales prospecting techniques includes:

• Scheduling and committing to sales prospecting
• Make warm as opposed to cold calls
• Create ideal customer prospect profiles
• Attend and network at events
• Don't sell but develop relationships
• Request referrals
• Get involved in social selling

How can sales prospecting tools improve my sales process?

Sales prospecting tools can help to improve your sales process by streamlining and automating many of the manual tasks associated with prospecting, such as lead generation, email and call follow-up, and lead tracking.

Can sales prospecting tools integrate with my other sales tools?

Yes, many sales prospecting tools offer integration with other sales tools, such as customer relationship management (CRM) software and marketing automation platforms. This allows for seamless and efficient data transfer between tools, saving time and improving accuracy.

What is the most effective prospecting method?

Cold Calling is considered the most effective prospecting method.