Story of Codleo: One of the best digital transformer & CRM solution providers

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Codleo.

Codleo is known to be one of the best digital transformer and CRM solution providers. It offers a range of solutions to companies who wish to connect, engage, and build long-lasting ties with their customers, leading to growth and higher ROI. Founded by Late Mrs. Bimla Singh in 2019, Codleo aims to connect every business with its customers.

StartupTalky interviewed Mr. RS Maan (MD & Global CRO, Codleo) to get insights into the startup story and roadmap of the organization. In this article, you'll discover how Codleo was started, its services, business model, growth, future plans, and more.

Codleo - Company Highlights

Codleo - About and Vision

Codleo offers a range of solutions to companies who wish to connect, engage, and build long-lasting ties with their customers, leading to growth and higher ROI. Amongst these services, Codleo offers Salesforce Business Consulting, Greenfield Implementation, Integration with other systems, and Support management as well. Moreover, the company takes care of a brand's online presence along with extending marketing, automating the customer's buying pattern, and marketing analytics services. These services are generally covered in the digital marketing portfolio of the company.

In addition to all the Salesforce & digital solutions, Codleo is a product developer as well. Codleo ventured into the product development on the Salesforce Platform and developed apps that are ideal for small & medium businesses such as a Project Management App (ProjecLeo), Vendor Management App (VenLeo), Recruitment Management App (HireLeo), and Human Resource Management App (HRLeo).

Long term/short term vision - The vision of Codleo is to be a company with a heart works that overtime to achieve success for their expanding list of clients

Core belief - Codleo is working with a dream to connect every business with its customers. Every business should have access to their customer’s data in one click, to understand and improve the work processes & ensure customer delight

Codleo - Idea & Inspiration

The concept behind the formation of the company was to create an entity that functioned with a heart. The concept of the heart is important as the team believes in listening, understanding, empathizing, and batting for their clients. Codleo values its customers who are the kings, and the company is their soldiers for their success story. So, the company was formed with this objective in mind to be the best in the business but with a heart & soul.

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Codleo - Product/Service & USP

Codleo is essentially a B2B service provider improving engagement/relationships between its customers and their customers via tech tools and solutions such as CRM and cloud offerings for specific roles and verticals.

Its foray into product development on Salesforce Platform has meant the development of selective applications which are ideal for Small and Mid-Market Companies. All these apps are built on Salesforce low code platform to offer a seamless & better experience to all users, a single platform to access all apps, and reduced IT infra & development cost, being a low code cloud platform as a service. These are the perfect fit for startups and MSMEs as they offer value for the investment as they are pocket-friendly as compared to other apps in the market. Plus they have been created especially for the MSMEs of India. There has been no pivoting from the initial product but tweaks may keep occurring to make improvements in the products.

Codleo has a subsidiary called Codleo Consulting Inc which has just been launched to serve the North American market and it has its very own CSR wing – The Codleo Foundation.

Codleo - Founders and Team

The Company was not founded overnight or on a whim. It was with great thought and deliberation that the idea to form a company that operated with ethics, sensitivity & people focus germinated. Late Mrs. Bimla Singh is the founder of Codleo. The co-founders of Codleo are friends – Mohit Sharma and Rahul Ray.

Mohit Sharma | Co-founder, Codleo

Mohit Sharma is a technical graduate, a 10x Certified Salesforce solution engineer, CRM advisor with over 10 years of experience implementing Salesforce. He is currently handling the complete delivery of Codleo consulting. He is also an Advisory member and speaker at The Codleo foundation. He is responsible for masterminding, outlining, and developing projects.

Rahul Ray | Co-founder, Codleo

Rahul Ray has a background in the travel & hospitality industry of over 25 years. He is currently serving as Director and the marketing head for the Codleo Foundation, the CSR wing of the company.

RS Maan | MD & Global CRO, Codleo

Mr. Maan has 20+ years of experience in Business Development, Account Management, Market Research, Sales & Strategy Development, Leadership & Operations in the IT software industry.

Team & Work Culture

The team currently has 65 plus Codleons. Hiring is conducted by the HR department via different means such as job websites, social media channels like LinkedIn, educational institutes, and referrals.

"Our work culture is one of team spirit, collaboration, innovation, learning, diligence, work ethics, and a growth mindset" - says RS Maan, MD & Global CRO, Codleo.

Codleo - Ideology behind name, tagline & logo

Codleo’s name has been derived through an amalgamation of two words — Code and Leo (Lion). The former stands for coding and Leo/lion represent courage to undertake bold decisions and resilience in the face of challenges because, as per Codleo, there’s no life without challenges.

Codleo's logo is a lovable & cherubic young Lion/Leo whose name is Riki.

Codleo's tagline is “Company with a heart”. It represents its core principle to put itself in the shoes of its clients, understand their pain & issues and work for their success.

Codleo - Business Model & Revenue Model

Codleo is essentially a B2B service provider. Codleo's revenues are based on the services provided to its clients. It operates on a 10-20% markup on its services/invoicing.

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Codleo - Launch and Marketing Strategies

Getting brands and businesses to trust a Startup with Work is never easy with many rocky paths. The initialization of Codleo was not easy. However, the team believed in themselves during the initial days of launch. This confidence helped them to persuade brands to give them a chance slowly and steadily since no brand wants to work with new players who aren't tried and tested.

Within a year of the launch in April 2019, Codleo acquired around 32 customers who are a mix of start-ups, MSMEs, and enterprise giants. These customers are from different industries but mainly from manufacturing, education, healthcare, and Nonprofit. The company has secured its standing in a short period of time due to its adherence to best practices, client-first focus & the quality of solutions offered by Codleo.

The startup's cost-effective and diligent services, adhering to best practices, ethics, use of the latest tech and solutions, and trust have helped it to retain and expand its growing family of customers around the world. Codleo does not spend money in any traditional form of marketing. It only promotes via social marketing channels and referrals.

"We do not undertake any marketing campaigns. Our content/satisfied customers are our brand ambassadors/marketing campaigns and many refer our businesses to us and it goes on" RS Maan added.

Codleo - Challenges Faced

"At the very beginning, we faced the issue of manpower joining the startup. People don’t wish to join startups as they feel their future is shaky/unsure and don’t want to risk their careers & stability" says Mr. Maan.

Gradually over time when customers started trickling in, trust developed and the company started stabilizing, this issue of manpower faded away. The initial team had come on board as they had trust & valued the management’s determination/confidence to make sure that the venture succeeded.

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Codleo - Growth

The company as it is today:

1. Team size increased from 2 to over 65
2. 3 fold increase in revenue and manpower
3. 120% YOY growth
4. CSR Wing Codleo Foundation and manpower solutions wing Codleo Staffing have been launched
5. Codleo Consulting Inc for tapping into the market USA market has just been launched

Codleo - Funding

Funding as of now has been the personal investment by the managing director. Plus there has been funding by professionals in various tech domains that have joined hands with Codleo in the capacity of advisors and so on.

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Codleo - Competitors

Codleo's competitors include Girikon, Damco group, Dhruvsoft, Algoworks, and scnsoft.

Codleo - Tools used to run startup

The tech tools that Codleo uses include Salesforce CRM, Pardot marketing tool, Quikbooks for accounts.

Codleo - Recognition and Achievements

• Salesforce Crest tier partner (2nd highest)
• ISO 9001: 2015 and ISO 27001: 2013 certified

Codleo - Future Plans

In the near future, Codleo wants to focus on MSMEs and Global businesses not only in India but also in North America, Canada, Australia, and the UK. In North America, Codleo Consulting Inc has been incorporated, and soon they will start operations in the East Coast area of the USA. The company is also deciding to open its delivery centers in Hyderabad and the hills of North India to capture the right talent.

The company wants to introduce CRM as a subject in collaboration with educational institutions especially under technical programs like B. Tech and get young Indians trained in Salesforce as a technology. Codleo is also taking the initiative of giving profit/share to the employees who are contributing significantly to the growth of the company to boost employee motivation.

It is seeking to get more business from companies overseas to provide Indians employment and boost the country’s economy and play a humble role in the country’s progress. Codleo proposes to be a company with around 500 Codleons by 2023.

Codleo - FAQs

What is Codleo?

Codleo is one of the best digital transformer and CRM solution providers. It offers a range of solutions to companies who wish to connect, engage, and build long-lasting ties with their customers, leading to growth and higher ROI.

Who are the founders of Codleo?

Codleo is founded by Late Mrs. Bimla Singh in 2019. Mohit Sharma and Rahul Ray are the co-founders of Codleo.

How does Codleo make money?

Codleo's revenues are based on the services provided to its clients. It operates on a 10-20% markup on its services/invoicing.

What is the meaning of 'Codleo'?

Codleo’s name has been derived through an amalgamation of two words — Code and Leo (Lion). The former stands for coding and Leo/lion represent courage to undertake bold decisions and resilience in the face of challenges because, as per Codleo, there’s no life without challenges.