Marketing strategies, brand building, go-to-market, and business growth tactics.
Marketing Automation is the process of taking the leverage of software to automate the marketing process or the repetitive marketing tasks. Most of the time marketers use this software for nurturing leads, to integrate with Customer Relationship Management (CRM), and also Customer Data platform (CDP) software. What is Marketing Automation
Edtech startups are emerging as a major business industry in India. In the next 5 Years, the Edtech market is estimated to grow 3.7x from $2.8 Bn (2020) to $10.4 Bn in 2025 (source: inc42). The global pandemic has substantially increased the adoption of Edtech services and
Taplink on Instagram is a modern application offering to put a link to a site or selling a landing page on your profile. Allowed to make one direct link instead of account addresses. The program allows you to put a redirect address in the profile header. If you have your
It’s one of the toughest jobs to generate new leads for your software, product, or service. But how many of your leads and sign-ups are you successfully converting to customers? Hell, you’ve optimized your homepage, your landing pages. You've done your SEO homework. You’ve sweat
If you are a Facebook Group admin and want to learn more about your members and how they engage with the content? Then you are in the right place. In this article, you will discover how to find and interpret valuable insights and metrics for the Facebook [https://startuptalky.com/
![Marketing Strategies of Paytm [Case Study]](https://static.startuptalky.com/2021/01/paytm-2.png)
Paytm was established in 2010 and its parent company is One97. Vijay Shekhar Sharma is the founder of the company. Paytm has received a series of funding rounds from popular investors such as the Alibaba Group, Ratan Tata, Mountain Capital, etc. Smartphones with Android, iOS or Windows operating systems have
What is the easiest way to grab a viewer’s attention on a website? If your answer was pop-ups, then you were right. It’s sudden appearance with eye-catching visibility makes it a powerful option to attract viewers to your message. If you intend to announce new deals [https://startuptalky.
‘To err is human’ is a very famous quote. Yes! We are humans and we do make mistakes. It doesn’t matter whether you are the CEO of multi-million dollar organisation or a small businessman, things can go wrong. The world has witnessed many failed marketing campaigns. These marketing blunders
Tushar Jain shares his marketing strategy during the first 3 months of his starting OnPage Champ, which is an SEO tool totally focused on on-page SEO. If you have a product startup like on Page Champ, the easiest thing you can do in your early days is to build the
CashKaro is a one stop destination for savings on all online shopping, enabling members to compare prices on different websites, earn extra cashback and get free coupons across 1000 plus ecommerce sites like Amazon, Flipkart, Snapdeal, Paytm, Myntra, etc. With over 2 million registered users, Cashkaro is India’s largest
Marketing is a very diverse field. So it is difficult to tell the best marketing approach. Some people will prefer viral marketing, while some will go with brand marketing, others may go by channel marketing, some by celebrity marketing, and yet others will swear by content marketing. At the same
Reliance Jio has fulfilled its dream of taking over the data market and the 4G space in India. From December 2015 up to 2020 the marketing and growth strategies employed by Jio have enabled this company to emerge with giant like proportions and establish itself as a leader in Indian
![OnePlus - A Lesson on How to Break into the Android Market[OnePlus Case Study]](https://static.startuptalky.com/2020/07/OnePlus_startuptalkies--1-.jpg)
For a long time there has been this general belief that there is no Android phone that can compete with the Apple Models based on quality, this is what OnePlus aimed to change ever since its formation. OnePlus Technology (Shenzen) Co., ltd simply referred to as OnePlus, is a Chinese
Google Chrome is one of the most popular web browsers in the world With more features, easy to use, security, and speed our love for Google chrome is ever increasing so is its popularity. We all can see the slow death of Internet Explorer in blue. Chrome Extensions Flipshope Chrome
Trivago is a hotel search platform, whose main focus is to reopen the way travelers compare and search for hotels online. During this process, Trivago Hotels enables advertisers to expand their business, giving them access to a large consumer base who visit their platforms via a website or app. Trivago
Over the past few years, there has been a trend named no-cost marketing. No-cost marketing ideas will enable businesses to earn better returns from their marketing efforts without significant investment. Let us discuss about no-cost marketing ideas.
Benjamin Franklin said "Experience keeps a dear school, but fools will learn in no other." In other words, you can rely solely on first-hand experiences to gain sales knowledge but it might be painful. There are plenty of blogs and websites dedicated to SaaS out there, but sometimes
You must have seen many companies which give you an option to buy their “premium memberships”. However, every company calls it with another name for their VIP plans like “Amazon Prime”, “Zomato Gold”, etc. These are customer loyalty programs that reward customers and encourage them to bear additional purchases. There
In this modern era, people tend to use social media to market their products to sell quickly. Social media can be accessed by anyone in the world so that they can identify products that are trending. Besides, they can find whatever they need. Pinterest can be used an effective tool
In the initial days of startup, you won’t have any customers if they aren’t aware of your startup. Even more challenging is figuring out how to attract your first customers when you have a limited budget and resources. Thus, one of the toughest things for any startup is
Marketing is the key to get the popularity a business requires. It is the way of getting the business to where it needs to be taken. Hence, the marketing game needs to be very strong and every major company has its strategy of marketing which they change quite often. According
Marketing is not something that a person can learn overnight. It takes hard work and determination to be a good marketer. Around 30% of the marketers to enhance and improve their skills take advantage of books on the topic. In this article, we have shortlisted 20 books that a marketer
Since the dawn of humankind stories have existed as a way to bring people together, provide entertainment, spread the news and remember historical events, and although we may have moved along from cave paintings to more sophisticated mediums – the yearning and enjoyment of good stories haven't changed. What
There’s never been a better time for a startup. While many people out there are saying that the market is saturated, there are too many “fakers,” and that you can’t make money online, several individuals are out here killing it every day. So, why is it that some
We’d all love to drive Bentley’s and live in mansions overlooking the beach, but not if it means spending the money your family relies on to buy food. Similarly, every business [https://startuptalky.com/tag/business-2/] wants to get as many customers as possible, but not if it
Competitions are a great way to challenge oneself and others also. Also, holding such competition is an awesome way to promote your brand and also for customer engagement. As per a survey, 52 percent of consumers are motivated to stay connected with a brand by contests or being asked for
Every year, thousands of trade shows are held across the globe. They are popular, not to mention effective, way to promote products and services to a wider audience. Trade shows have been effectively used to scale businesses [https://startuptalky.com/tag/business/] and as an essential tactic in taking them
With February’s beginning, it is the season of love, the season of romance and season of Valentine’s. From 7th February to the day of love i.e 14th Feb, valentine’s week is a great week for celebration for the lovers. Valentine’s week is also a great
With customer [https://startuptalky.com/tag/customers/]retention in general, there are a few key ingredients you need for success: * A deep understanding of your customer * The ability to provide exceptional customer support * Loyalty rewards Now, these three ingredients aren’t the only thing you’ll need—after all—you
StartupTalky is one of the largest and the active communities [http://community.startuptalky.com/] connecting startup ecosystem across the globe. StartupTalker is one such section on our platform where we interview professionals from our community and to learn from their experience. Today, we are interviewing Mr, Abhishek Singh, Marketing head
Marketing on Quora brings a lot of traffic which converts like crazy. The Internet is a great place for brands and businesses to connect with their audience. Social networks. Bookmarking site and discussion forums have greatly helped us to keep building our brand visibility regular promote goodwill in the crowded
The whole idea of startup revolves around serving customers with an out-of-the-box solution that solves a problem they face. So, marketing plays an essential role in the entire process. If done right, the startup witnessing overnight success becomes a plausible outcome. On the contrary, an excellent idea unable to reach
Diwali should not be cliched just as the 'Festival of Lights'. It is more of a festival which unites family, bring age-old friends together and add value to some unnamed relations which we forget in our regular, busy life. Diwali brings with it, the essence of togetherness, the
Digital marketing is gaining immense popularity among entrepreneurs, marketers and consumers. While entrepreneurs and marketers use digital marketing to reach out to a large target audience, consumers life has also become easier as they can explore and buy products and services easily. As a result, there is high scope for
In 2019, one challenge that took the social media world by storm is the 10 Year Challenge. Fortunately till now, this challenge hasn't caused any kind of accidents, unlike the Kiki Challenge. Therefore, people loved this new challenge. However, it is not just fun to do this kind