Marketing strategies, brand building, go-to-market, and business growth tactics.
Infosys has announced twin acquisitions in the US, buying Optimum Healthcare IT for $465 million and Stratus for $95 million. The $560 million deal marks a strategic push into healthcare and insurance technology, strengthening its domain expertise amid growing AI-led disruption in IT services.
Priyanka Aeron of Thrive Global AI shares how AI-first marketing is transforming brand growth with real-time insights and predictive analytics, while encouraging more women to lead innovation in AI and tech.
To formally expand its on-the-ground support for companies building production-grade AI systems, OpenAI has appointed Arjun Gupta, founder of an Indian firm, as its first solutions architect in the nation. Formerly of AuraML, where he was both co-founder and chief technologist, Gupta is now a part of the Go-To-Market (GTM)
In its transition out of Hindustan Unilever, ice cream seller Kwality Wall's (India) intends to become a "snacking" company that sells its products all year round. According to Chitrank Goel, executive director of Kwality Wall’s (India) Ltd, the company is spearheading the transition of ice
Product prototyping tools are digital platforms that help teams design, visualise, test, and validate products before full-scale development. For startups, they enable rapid MVP creation, user validation, and faster go-to-market execution. For enterprises, they support structured product development, UX consistency, and scalable innovation workflows. As modern product development increasingly blends
New Delhi-based deep tech startup OneARVO raises ₹12.3 Million in Pre-seed round led by Inflection Point Ventures. The funds will be utilised for technology team augmentation, building an AI lab for datasets, and go-to-market implementation. The startup operates as a supply chain integrity solutions provider, helping brands protect, track,
StartupTalky presents Recap’25, a series of exclusive year-end interviews where we connect with founders and industry leaders to reflect on their 2025 journey and future vision. In this edition of Recap’25, StartupTalky interacts with Ruchi Chilamwar, Creative Director at What a Story, a creative video and animation agency
Gone are the days when one could rely on traditional methods solely to get the most out of their marketing endeavors. We exist in an era where technology has revolutionized the way we live and work. Artificial Intelligence has emerged as a powerful tool that can automate various tasks and
The funding will be used to strengthen Arrowhead’s core AI models, expand its technology and go-to-market teams Arrowhead Voice AI bots conduct end-to-end sales conversations for up to 20 minutes, achieving up to 50% higher conversions than human agents
CuePilot AI, a voice-first, AI-native platform for preschools and daycares, has raised $1.8 million in a pre-seed funding round. The round saw participation from Eximius Ventures, Titan Capital, and was led by Ronnie Screwvala of Unilazer Ventures & upGrad. With the newly raised capital, the company will deepen its
This article has been contributed by Praveen Singh, Co-Founder and CEO of Tubelight Communications Customer engagement has quietly moved from being an operational need to a strategic advantage. In earlier years, businesses could grow through aggressive customer acquisition alone. Today, the companies that scale are the ones that learn how
This article has been contributed by Mr. Ritya Arora, Founder of Kura Experiences For years, marketing worked on a predictable playbook: louder ads, faster campaigns, bigger budgets and constant pressure to stay visible. But 2025 looks very different. Audience behaviour has changed faster than the industry itself, and many of
India’s MSME and startup ecosystem is rapidly evolving as founders seek smarter, faster, and more affordable ways to scale their businesses. Startuped.ai, an AI-native GTM SaaS platform, is leading this transformation with its suite of AI Agents for Marketing, Sales, and Fundraising—built specifically to help businesses grow
Did you know shoppers saved an average of £350 on Apple products during last year's Black Friday sales? Yet most people miss out on the best apple black friday deals because they're looking in the wrong places. While Apple's own store typically offers modest
Every November, our inboxes explode with “Biggest Sale Ever!” alerts, and somehow, even when we promise ourselves we’ll just browse, we end up checking out with five items we didn’t even know we needed. Sound familiar? Black Friday isn't a shopping day anymore; it's
Black Friday 2024 saw a big rebound in brick-and-mortar shopping as pandemic fears waned. In fact, 90 million Americans shopped in-store on Black Friday 2024 (versus 87M online). This was the highest in-store turnout since before COVID. A Deloitte survey shows US consumers set 37% of their holiday budgets for
This article has been contributed by Mr Sanjith Mukund, Co-Founder, JrnyOn The tourism industry has perhaps never been as dynamic as it is today. Advances in technology, shifting population demographics, and changing values are redefining how people travel and what they seek in their travels. Likewise, the creator economy has
When Selena Gomez launched a makeup brand named Rare Beauty back in 2019, some expected it to become one of the most talked-about beauty brands in the world. However, in just a few years, Rare Beauty has grown into a company worth around $2 billion. The specialty of this makeup
Google's Diwali gift is here with big discounts for all Indian users. Compare these new prices and choose...
Diwali, the festival of lights, is a joyful time in India, celebrating the victory of good over evil and light over darkness. It’s also a great chance for brands to connect with people through creative ads. Diwali advertisements often mix traditional values with modern ideas, capturing the spirit of
With the corporate giants finding their way to the Indian sub-continent, more than 52 million people work in the private sector. Corporate gifting thus has become an essential aspect of business culture in India. Today, it’s not just about giving away a box of sweets. Way beyond brand loyalty,
The internet is obsessed with miniatures of themselves and their pets, and here's how you can join the trend, too. 13+ prompts to play around with the tool.
New Delhi, August 21, 2025 — CLICK 2025, India’s leading performance and growth marketing conference, organised by the Internet and Mobile Association of India (IAMAI), and held at Andaz, New Delhi, concluded on August 21, 2025. The conference, registering over 6000 footfall, brought together marketers, industry leaders, and innovators to
It is not exactly a secret that customers are one of the most important aspects of your business. They buy the products and services that bring you profits and ultimately determine your revenue. But in order to maintain good profitability over a prolonged period of time, it is essential that
Porsche, a name synonymous with exhilarating high-performance automobiles, radiates unparalleled brilliance in the automotive realm. With a rich heritage spanning over seven decades, this iconic German automaker has left an indelible mark on the automotive landscape. Since its formation in 1931 by Ferdinand Porsche, the brand has consistently pushed the
Unrivaled. Iconic. Timeless. These words encapsulate the essence of Rolex, the epitome of luxury and precision in the world of horology. From its humble beginnings to its current position as an unrivaled global powerhouse, Rolex has redefined the art of timekeeping and established itself as the coveted crown jewel of
Nike, Inc. is an American multinational business that designs, develops, manufactures, markets, and sells footwear, apparel, equipment, accessories, and services on a global scale. Nike is a major player in the athletic world. The company pulled in revenue of over US$51.6 billion in its 2023 fiscal year and
Step into the world of PUMA, the iconic sportswear giant that has dominated the global market with its unparalleled style and innovation. Since its formation in 1948, PUMA has sprinted ahead, leaving competitors in the dust and etching its name into the annals of sporting history. With a rich tapestry
When it comes to marketing, every business has some tactics and strategies that help it to achieve the desired goals. A marketing plan describes a company's overall effort to acquire new customers. One of the most powerful marketing strategies a brand can employ is to have an excellent
The bold and brash multinational consumer goods corporation Unilever has left its mark on history. Unilever was founded in 1929 as a result of the union of a soap manufacturer and a margarine manufacturer. Since then, it has grown into an empire with a staggering 400 brands in its portfolio.
Pepsodent is a brand of toothpaste that has been in existence for over 100 years. It was first introduced in the United States in 1915 and is now sold in many countries worldwide. Pepsodent toothpaste is known for its ability to fight against tooth decay and promote good oral hygiene.
Indulge your taste buds in a delightful journey of frozen delights as we dive into the captivating world of Baskin-Robbins, a true ice cream empire. With a rich history and an insatiable passion for innovation, this America-based quick service restaurant (QSR) chain has captured the hearts of ice cream enthusiasts
Brands like Magnum become instant favorites of people. The credit goes to the public relations team that works behind the scenes and creates mind-boggling marketing strategies and advertisements. These help the brand build its place in the market. And for Magnum, it's Unilever that is responsible for the
When Wednesday was released in November 2022, little did everybody know that this series was going to create a buzz. What started as a fun spin-off of The Addams Family quickly became a worldwide craze, influenced by TikTok, and set huge viewership records, ultimately setting the stage for a billion-dollar
A rebellious spirit emerged from the sunny shores of Costa Mesa, California, in a society where conformity ruled the streets. In 1966, Paul Van Doren, Gordon Lee, and James Van Doren came together to spark a cultural revolution through the creation of Vans. They had no idea that their bold
The Italian automaker Fiat Automobiles S.p.A., usually referred to as FIAT, is recognized for consistently altering the automotive landscape. The Fiat 4 HP, the company’s first vehicle, came off the assembly line in 1899, and since then, it has grown into a major force in the automotive
Britannia Industries Limited is an Indian food firm formed in Kolkata in 1892 with a small investment of Rs. 295 and is now headquartered in Mumbai. The firm is most known for its many brands of biscuits, but it also sells a wide range of packaged foods, dairy products, and
Reebok, the powerhouse brand in the world of sports and fitness, has been a trailblazer for many years. From its iconic sneakers to its innovative apparel, Reebok has been a consistent source of inspiration for athletes and fitness enthusiasts alike. With its cutting-edge technology and commitment to fitness, Reebok has
Gucci, the iconic Italian fashion powerhouse, burst onto the scene in 1921 when Guccio Gucci decided to bring his visionary ideas to life. At the age of 40, he established the brand in Florence, forever imprinting his name on the world of luxury fashion. The renowned double G logo, a
There exists a brand that effortlessly embodies the essence of sophistication, creativity, and boldness - Prada. Since its inception, this Italian luxury fashion house has etched its name into the annals of fashion history, captivating the world with its visionary designs and unwavering commitment to excellence. With an unrivaled blend
Indulge your senses in the tantalizing world of Hershey’s, the chocolate empire that has captured the hearts of sweet enthusiasts for over a century. With a rich and captivating history, Hershey’s has become a household name, revolutionizing the confectionery industry with its delectable treats and innovative marketing strategies.
Indulge in the epitome of luxury and decadence with Ferrero Rocher, one of the world’s most beloved and successful chocolate brands. The name itself evokes images of golden treasures, encapsulating the essence of this premium delicacy. Combining the French words “rocher” (rock) and “feuille d’Or” (gold leaf), each
New Delhi, August 13, 2025: The 11th edition of India’s foremost annual affiliate marketing conference -- the India Affiliate Summit -- is all set to return in a significantly larger avatar as CLICK 2025, covering all the sub-sectors under the broad umbrella of performance marketing. Organised by the Internet
With an irresistible blend of peanuts, caramel, and nougat, Snickers has become an enduring sensation in the world of candy bars. For a remarkable nine decades, this delectable treat has been delighting consumers and satisfying their cravings. Its history is etched with remarkable achievements and sales figures that would make
Emirates has established itself as a global powerhouse, setting new standards for luxury and excellence and having a skyrocketing trajectory that has revolutionized the aviation industry. Emirates was founded in 1985 as the national airline of Dubai, United Arab Emirates. Since then, it has gone on an extraordinary journey that
British Airways (BA) has reached previously unimaginable heights since its founding in 1974, solidifying its position as a major player in the world of aviation. With a vibrant past spanning close to 50 years, this recognizable airline has not only captured the hearts and minds of travelers everywhere but also
Banjo Communications Launches Pro Bono Initiative to Support 50 Businesses Considering Expanding into the UK with Strategic Insights and Mentorship.
Nestle is one of the world's largest food and beverage companies, with a rich history dating back over 150 years. Founded in Switzerland in 1866 by Henri Nestlé, the company began as a producer of infant formula but soon expanded into chocolate and other food products. Today, Nestle
In India, festivals are where cherished traditions meet heartfelt connections, and Raksha Bandhan perfectly captures that beautiful sibling relationship! From childhood memories to today's loving teasing, this festival celebrates every aspect of the brother-sister bond. Rakhi is just around the corner, and we're just as excited
India's edtech industry is valued at $7.5 billion in 2024, and is projected to grow to $29 billion by 2030. One name stands out: Physics Wallah, an Indian unicorn edtech startup founded in 2016 by Alakh Pandey and Prateek Maheshwari. Today, the brand is a household name
Acko is a digital-first, direct-to-consumer insurance company founded in 2016 by Varun Dua, Chief Executive Officer. Acko operates technology and services platforms focusing on delivering exceptional customer experiences. The company is driven by its unwavering commitment to creating superior value propositions for customers and enhancing engagement. In September 2017, Acko
McDonald’s - the largest fast-food chain on the planet. Founded in 1940, in San Bernardino, California, by two brothers, Richard and Maurice McDonald, the company has revolutionized the food industry with its quick and affordable meals. From a humble beginning as a small drive-in restaurant, McDonald’s has grown
For nearly a century, the name Bentley has been associated with unmatched performance and exquisite craftsmanship in the automotive sector. The company was established on July 10, 1919, by the visionary W.O. Bentley, and it has made an enduring impression on the luxury automobile industry. When you catch sight
As an online shopper, Myntra is the go-to app for most people who want fashion-forward clothes at reasonable rates. However, this Indian eCommerce company is not only known for its variety of products but also for its innovative marketing strategies. But why is Myntra one of the top eCommerce names
Subway, the world's largest sandwich chain, has revolutionized the fast-food industry with its healthy and customizable sandwiches. With over 45,000 locations in over 100 countries, Subway has become a global brand with a loyal customer base. The journey of Subway started in 1965 when Fred DeLuca, a
Rolls-Royce, established in 1904, is a British luxury automobile manufacturer renowned for its exceptional cars and esteemed brand image. Each vehicle is meticulously handcrafted by a team of skilled artisans, engineers, and technicians, embodying the pinnacle of opulence and engineering excellence. With a rich history and iconic models, Rolls-Royce has
Ford, the iconic American automotive manufacturer, has been a driving force in the industry for over a century. Founded in 1903 by Henry Ford, the company revolutionized the way we think about transportation and paved the way for modern industrial production. From the early days of the Model T to
In today’s fast-paced digital world, marketing a franchise isn’t just about posters, flyers, or word of mouth; it’s about smart strategy. And that’s where AI tools like ChatGPT step in. Whether you run a food franchise, a gym, or a retail chain, AI can help you
Toyota, the Japanese automotive giant, has a rich history spanning over eight decades. From its origins in the textile industry, Toyota has emerged as one of the world’s leading carmakers, renowned for its commitment to quality and reliability. With a presence in over 170 countries, Toyota has sold over
Since its founding in 1967, Hyundai Motor Company has grown into a global automotive leader, known for its innovation, quality, and market share growth. With the release of the Pony in 1975, Hyundai became the first South Korean car manufacturer to export vehicles overseas. Over the years, Hyundai has continued
When people think of successful startups, they often picture fast-paced tech companies, disruptive business models, and agile go-to-market strategies. On the other hand, the fashion industry — especially luxury brands — seems like a completely different world: elegant, timeless, exclusive. But beneath the surface, some of the most iconic fashion houses actually
Cadbury, the world-renowned chocolatier, has a sweet story that started way back in 1824. The company was founded by John Cadbury, a visionary entrepreneur who had a passion for making chocolate. Initially, Cadbury started off as a small family-run business, selling tea and coffee in Birmingham, UK. However, it was
Here’s a quick look at the top funding deals and key business developments in India on 8 July 2025. From early-stage capital raises to major acquisitions and policy moves, here's everything you need to know. Daily Indian Funding Digest - 8 July 2025 CompanyFunding RoundAmount RaisedLead Investor(
Bayerische Motoren Werke AG, or BMW, is a German multinational corporation that produces luxury vehicles, motorcycles, and engines. The company was founded in 1916 as a manufacturer of aircraft engines and later expanded into motorcycle and automobile production. BMW’s history is one of innovation, design, and performance. The company’
Audi is a German car company that designs, engineers, manufactures, markets, and distributes luxury vehicles. It is a member of the Volkswagen Group and has its roots in Ingolstadt, Bavaria, Germany. Audi-branded vehicles are produced in nine production facilities worldwide. The origins of the name Audi are uncertain, but one
Founded in 1854, Louis Vuitton has evolved from a trunk maker to a global fashion empire. With annual sales surpassing $15 billion and a market share of 10%, the brand is a dominant force in the luxury industry. Louis Vuitton’s success is not just financial; it has set new
Zara - A name that resonates with fashion-forward individuals across the globe. With its unique blend of cutting-edge designs, affordability, and high quality, Zara has managed to create a loyal fan base that spans generations. The story of Zara is a remarkable one, with humble beginnings in the small town
What if we told you that celebrity drama is not just gossip, but also a part of their marketing plan? Khloé Kardashian has a long history of grabbing media attention to amplify her personal brand and business ventures. She has used controversy, personal drama, and reality TV exposure to drive
L'Oreal is a globally recognized brand that has been leading the beauty industry for over a century. The company has established itself as an industry leader by consistently providing innovative and high-quality beauty products that cater to diverse customer needs. L'Oreal's products are designed
The first time that most of us came across Amul was when the catchy tune of ‘Amul Doodh Peeta Hai India’ rang from the television. Though many of us were really young at that time, ever since we grew up, whenever we encounter some variation or the other of the
This article has been contributed by Manali Sanghvi, Founder, Hexafun. Great products deserve to be seen. And great design is how they’re remembered. When it comes to consumer loyalty, much of the conversation centers around product quality, competitive pricing, or marketing buzz. But often, what nudges a consumer from
In the fiercely competitive snack food industry, Lay's has risen to become a global favorite. With its delectable range of chips and a continuous stream of new and exciting flavors, Lay's has solidified its position as the go-to brand for chip lovers worldwide. This article explores
Apple Inc. is a world-renowned name for innovation and breakthroughs in the consumer electronics and computer industry. Apple is known to be one of the greatest marketers of all time because it understands that marketing is one of the most crucial aspects of a business venture, which greatly determines its
This article has been contributed by Neeraj K Kushwaha, Co-founder and CEO, third i. It’s no news that marketing has taken a 180-degree shift, especially in the current AI era. McKinsey reports claim that gen AI could increase marketing productivity by 5–15%, yet sadly, the majority of marketers
This article has been contributed by Vinil Chandra, CEO, Squarebox.ai. If you’re a small business owner in India, chances are your customer conversations already happen on WhatsApp. I’ve seen it firsthand with shop owners, real estate agents, and tuition centres, they’re not emailing leads or logging
The franchise operations business environment is getting transformed with AI making improvements in operational efficiency, increasing customer engagement, and assisting decision-making. Currently available state-of-the-art technology leverages machine learning, predictive analytics, and natural language processing with franchise-specific solutions. These include AI chatbots for 24/7 customer service and personalised marketing, predictive
Telegram has emerged as one of the fastest-growing messaging apps, combining speed, security, and scalability. In 2025, with over 950 million monthly active users, it has become the go-to platform for brands looking to build tight-knit communities, boost engagement, and drive real sales, without fighting algorithms. Whether you are a
This article has been contributed by Dr. Malini Saba, a businesswoman, psychologist, human and social rights activist, environmentalist, global advocate for women and girls, and founder of the Saba Family Foundation. Starting a business and dreaming of being your own boss, where no one asks you what you are doing,
This article has been contributed by Kinjal Vora, Founding Team & Growth Leader, Drona HQ. Launching a new SaaS product can be overwhelming, but with the right framework, messaging, and go-to-market (GTM) plan, marketers can set the stage for a successful rollout. In this guide, I’ll share a detailed
Lead generation is more than just collecting contacts. It's about actively connecting with people who care about your offerings. It's your key to build marketing that hits home, turning every interaction into a potential win. Although the number of businesses competing for the attention of web
In the fiercely competitive world of food delivery, Domino’s Pizza stands out as a global leader, not just for its cheesy slices but for its smart marketing gimmicks. While many fast-food brands focus solely on flavours or pricing, Domino’s has built an empire by mastering customer convenience and
Budweiser, the iconic American beer brand, has been a staple of American culture for over a century. Founded in 1876 by Adolphus Busch and his father-in-law, Eberhard Anheuser, Budweiser quickly became a household name, known for its refreshing taste and distinctive branding. Over the years, Budweiser has become one of
OpenAI has reverted to its previous course of maintaining control of its business operations, revealing that its nonprofit side will retain the authority of the company. CEO Sam Altman conveyed these changes in a pitch to employees. The apparently morale-boosting news item for OpenAI is that Altman's side
KFC, the popular brand of the parent firm YUM! The brand is among the biggest fast-food chains in the world. After being around for more than 75 years, KFC's original fried chicken recipe continues to gratify consumers' taste buds because it is so delectably delicious. KFC employs
If you have a little bit of interest in the equity or stock market, you must have come across the name Zerodha. It is one of the dominant brokerage platforms that facilitates five million+ orders daily. To be very honest, after the 2008 financial crisis, many big corporate houses have
Today, every 3rd person in India has something in common - spectacles. With the growth and excessive utilization of technology, there has been a jump in sales for laptops, desktops, and mobile phones. Thanks to our sedentary lifestyle and constant gazing at a screen, most people suffer from some form
Swiggy started as a simple service that was just delivering food and has now evolved into a platform that delivers not only food but groceries, essentials, and everything else with a few taps on your phone. Even amidst stiff competition with its largest rival, Zomato, Swiggy has climbed to the
“Mutual fund investments are subject to market risks. Please read the offer documents carefully before investing”. Most of us have heard these sentences on television in between the news breaks. Always wondered as a child what “mutual funds” meant. We all did. These sentences were etched in our minds and
The e-commerce industry has flourished well in recent years. The platforms have been a blessing for the consumers. People are now keener towards online shopping. They get to have a wide variety of discounts and easy exchange and returns. Online shopping sites like Amazon, Flipkart, and Myntra are super popular.
CRED, founded in 2018 by Kunal Shah, is a fintech startup that has revolutionized credit card payments in India. Operating in the personal finance world, CRED has been growing like wildfire, with a monthly active user base of approximately 13 million. So, what's its secret sauce? It'
Dove is an American personal care brand owned by Unilever, which has gone above and beyond the traditional purpose of selling beauty and body care products to its customers. The company has now become a household name because of successful marketing campaigns that are devoted to women of different ages,
Imagine millions of eyes glued to screens, roaring stadiums, and social media buzzing with every boundary and wicket; this is the Indian Premier League (IPL) in 2025, a branding goldmine. With record-breaking viewership on TV and digital platforms, IPL isn’t just a cricket league; it’s a marketing revolution
BlackRock, the world’s largest asset manager, has consistently been at the forefront of innovation in the financial services industry. With over $11.6 trillion in assets under management (AUM) as of 2024, the company has built its reputation on trust, technology, and a forward-thinking approach. As the financial landscape
Kusha Kapila, known for her comedic and relatable content, has launched her own innerwear brand, Underneat, alongside co-founder Vimarsh Razdan. What sets this launch apart is the incredible pre-launch strategy that helped build a strong community and trust before the brand even hit the market. Building Trust Before Selling Underneat
In today’s overcrowded world of e-commerce, where high competition and customer loyalty are hard-won, FirstCry has emerged as a shining example of creating a brand that connects deeply with its audience. The brand was founded in 2010 by Supam Maheshwari and Amitava Saha and operated as an online platform
Remember the last time you watched a sport on TV or experienced one at the stadium - the joy, the roar of the crowd, everyone sharing the same level of excitement? Now, think of using those same energies to sell products, create a new brand, and create new experiences. Sports
Since its acquisition by Tata Motors in 2018, Jaguar has been associated with luxury and performance in the automatic industry. This brand is part of a British car manufacturer that has captured the audience worldwide with its exquisite designs and great driving experiences. Art of Performance is what Jaguar stands
Haldiram has established itself in the form of one of the largest food and snack manufacturing companies in India that has plenty of retail outlets as well. There are numerous food products that it offers, including, but not limited to namkeens, drinks, banana chips, halke fluke, papads, sweets, takatak, frozen
Unless you are living under a rock, you might have heard about the company name Mamaearth. Not only this, you must have heard about the marketing strategy of Mamaearth when you have been in marketing for a while. And it is a brand that is well-known among its customers. We
“Foodiebay” or “Zomato” as we now call it, was a startup founded in Delhi, now headquartered in Gurgaon, in July 2008. A website, Foodiebay.com, which initially started as a food review website containing the menus from popular restaurants nearby and gradually turned into the best food delivery service in