🔍Insights

Understanding the Art of Engagement with Acko's Marketing Strategy

🔍Insights

Understanding the Art of Engagement with Acko's Marketing Strategy

Acko is a digital-first, direct-to-consumer insurance company founded in 2016 by Varun Dua, Chief Executive Officer. Acko operates technology and services platforms focusing on delivering exceptional customer experiences. The company is driven by its unwavering commitment to creating superior value propositions for customers and enhancing engagement.  In September 2017, Acko

By Ria Sahni, Vineet Chandani
Nine Days of Booming Business: The Impact of Navratri Celebrations on Local Businesses

🔍Insights

Nine Days of Booming Business: The Impact of Navratri Celebrations on Local Businesses

Navratri, a nine-day Hindu festival celebrating the divine feminine, is a vibrant spectacle across India. Marked by fasting, prayer, dandiya nights, and culminating in Dussehra, the festival brings spiritual rejuvenation and a significant economic boost to local businesses. This surge in spending can be attributed to several factors: * Increased Disposable

By Nadeesh Kareemdathil, Drishti Jain
The Domain Name Industry: A Journey of Exponential Expansion

🔍Insights

The Domain Name Industry: A Journey of Exponential Expansion

Domain names, once cryptic strings of numbers, have morphed into essential digital assets, serving as the cornerstones of online identities. Their journey reflects the internet's explosive growth, mirroring its diversification and ever-shifting landscape. Today, the domain name industry represents a multi-billion dollar market, pulsating with intricate dynamics and fascinating trends.

By Nadeesh Kareemdathil, Drishti Jain
Innovation in Generic Medicine Production: A Look at India's Generic Pharma Companies

🔍Insights

Innovation in Generic Medicine Production: A Look at India's Generic Pharma Companies

India has emerged as a global leader in generic medicine production, earning the moniker "The Pharmacy of the World." The Generics Powerhouse: Statistics Speak Volumes The Rise of a Generic Giant: A Historical Perspective Beyond Cost-Effectiveness: Innovation Fueling Growth Examples of Innovation in Action: Showcasing Indian Prowess Government Initiatives: Fostering

By Nadeesh Kareemdathil, Vineet Chandani