Startups Which Defined the 2010s | Indian Startups of the Decade

The mindset of the people has changed from, over the decade, as now people want to be the boss of their own and don't want to restrict themselves in the walls of 9-to-5 jobs. This decade brought a hit of entrepreneurs and their startups with amazing ideas and execution, that has helped people and has changed the ways, for people living their lives.

Here are the 13 startups which have changed the market of the Indian entrepreneurship-

Also read: Richest People of India


Swiggy logo
Swiggy Logo | Best Startups of the Decade

The idea of ordering food online at the start of the decade was an idea that most of the people didn't think upon but soon the thought changed with the arrival of food-delivering apps like Swiggy. Launched in 2014, Swiggy is known as the largest and most valuable food ordering and delivering the platform in India, currently operating in more than 100 cities across India. Online food delivery platform, Swiggy, has launched its third series of television commercials and digital campaign, that are reflective of new-age India and its changing culinary culture. Swiggy tagline is "Swiggy karo, phir jo chahe Karo!"

Also read: Best Food Business Ideas for 2020


Paytm logo
Paytm Logo | Best Startups of the Decade

Go cashless has been the motto of 2019 and the public is taking it quite effectively. The wave of online transactions hit India in 2010 when Paytm was launched. PAYTM is an e-commerce system, based in Noida, Uttar Pradesh. It is available in 11 Indian languages and offers online use-cases as mobile recharges, utility, bill, payments, travel, movies, and events booking, in-store payments at grocery stores, fruits and vegetable shops, restaurants, parking, tolls, pharmacies, etc.

Oyo Rooms

OYO logo
OYO Logo | Best Startups of the Decade

Whenever it comes to book rooms for a vacation, weekend or a party, the one-stop shop is OYO. Founded in 2013, by Ritesh Agarwal, OYO Rooms is an Indian hotel chain and fastest-growing hospitality chain of leased and franchised hotels, homes and living spaces at cheap prices. It is currently UAE, Nepal, China, Brazil, UK, Philippines, Arabia, Sri Lanka, etc.

Also read: List of Rental Startups in India

redBus logo
redBus Logo | Best Startups of the Decade

Finding bus seats can be quite hectic and without a good seat, going to a long ride can be hectic. So, to save the hassle, one can always go for redbus. An online app company, the user can look up to for buses and book tickets accordingly and get confirmed tickets, without struggling for tickets on the way. Redbus was first founded by Phanindra Sama, Charan Padmaraju and Sudhakar Pasupunuri in 2006 however, it became famous after 2010 when Indian people were getting introduced to mobile internet.


Ola logo
Ola Logo | Best Startups of the Decade

The traveling was made much easier and better by OLA, which was founded in 2010 by Bhavish Agarwal. Now, it's one of the largest cab services in India, with over 250,000 cabs and rickshaws in the app running over 85 Indian cities. The company is expanding its reach everyday. As of 2020, it has expanded its services to UK, Australia and New Zealand.

Also read: Success Story of Ola


Zivame logo
Zivame Logo | Best Startups of the Decade

Zivame is an e-retail lingerie brand for women founded in 2011 by Amisha Jain, to empower women to buy lingerie freely without feeling embarrassed as of in normal offline shops, which is generally filled by men. Meaning of Zivame is 'radiant me'. It has also been known for showing diversity as it has no age -limit. It sells shapewear, sleepwear, and activewear through both online and offline stores.

Also read: Success Story of Zivame


Bigbasket logo
Bigbasket Logo | Best Startups of the Decade

Who would have thought in 2000s that we would be ordering groceries online? This thought also came into fruition in 2009 by Abhinav Choudhari, Hari Menon and Vipul Parekh. Now, BigBasket is an online food and grocery store that delivers personal and household needs right to customer's doorstep. As of 2020, BigBasket is available in almost all the cities of India. Shah Rukh Khan is brand ambassador of BigBasket and bigbasket tagline is "I'm bigbasketeer, Are you?"

Byju's Classes

Byju's Classes Logo | Best Startups of the Decade

The Bangalore based educational technology platform Byju’s is an online tutoring and coaching firm that was started in the year 2011 and runs on a freemium model. The main aim of Byju's is to provide coaching through online video lectures for students of class 1 to class 12 and also for people who prepare for competitive exams like IIT – JEE, NEET, CAT, GRE, and GMAT. Byjus- the Learning app was launched in the year 2015 by Byju Raveendran and since then it has been a huge success. It is used by more than 15 million students all over the world and has 900000 paid subscribers. The app helps the students to learn on their own rather than the traditional culture of spoon-feeding.


Firstcry logo
Firstcry Logo | Best Startups of the Decade

It is an overwhelming feeling for the new parents to buy all the goods for the baby or the newborn. Firstcry was started to fulfill that demand in 2010, by Supam Maheswari, when he couldn't find quality toys for his new-born daughter. Now, firstcry sells baby products like diapers, cribs, clothes, nursery items, etc. It has become a popular website for buying baby products from online and offline stores.

Also read: List of Pune Startups


Freshdesk logo
Freshdesk Logo | Best Startups of the Decade

Cloud-based software is the need of every brand to store all the data of the consumer. But back in the starting days of the decade, there were very few companies dealing with cloud-based software. One of the most popular company was Freshdesk, which was launched in 2010. It was started by former ZOHO employees Girish Mathrubootham and Shanmugam Krishnasamy, who teamed up to create better software to help enterprises do after-sales support more effectively. The founder Girish Mathrubootham, is also a mentor and a key figure in the Chennai startup ecosystem.

Freshdesk’s customers in India include Saavn, Decathlon, Grofers, Lenskart, Oyo Rooms, Byju's, and Goibibo.


Limeroad logo
Limeroad Logo | Best Startups of the Decade

Fashion has always found its way in women's shelf, one of India's most popular online boutique is Limeroad. It was founded in 2012 by Suchi Mukherjee and Ankush Mehra. It is known for being specialized in clothing and accessories for men, women or kids. The online store also allows the users to create their look on a virtual scrapbook by using the brand's products and also allows users to earn from the scrapbook they create and then, they can use the points on the purchase, at the time of checkout.


Shopclues logo
Shopclues Logo | Best Startups of the Decade

Another big brand which started in 2011, was Shopclues. It was founded Sanjay Sethi, along with former wall street analyst Sandeep Agarwal. Both the founders returned from California, decided to go into a new venture. The company has over 6 lakh merchants and 2.8 crore products on its platform serving over 32,000 pin codes across the country. Although, the company didn't do well in the market, Sandeep Agarwal did inspire many youngsters to get into entrepreneurship through his journey.

Also Read: Top Entrepreneurs of India


Pepperfry logo
Pepperfry Logo | Best Startups of the Decade

Buying furniture online? That was a dream of people in 2000s! But that dream was completed by Ambareesh Murty in 2012. He teamed up with Ashish Shah, one of the former head of eBay Motors in India and the Philippines and launched Pepperfry. It is a dealer of the best quality furniture and delivers it at the doorstep of the buyer. It has soon gained immense popularity in the country.


Snapdeal logo
Snapdeal Logo | Best Startups of the Decade

With the tagline of "unbox Zindagi', Snapdeal managed to be a home favorite for varieties of goods ranging from home, fashion, electricals, sports, etc. It sells over 3 crores (30 million) products across 800+ diverse categories from over 1,25,000 regional, national and international brands and retailers and a reach of 6,000 towns and cities across the country. Although this ecommerce venture didn't do as good as others like Flipkart or Amazon, it was still a big success in the early years of this decade.


Hike logo
Hike Logo | Best Startups of the Decade

Once a very popular youth app for messaging, Hike has left an interesting mark on the market. It was founded by Kavin Bharti Mittal. The hike is a cross-platform instant messaging, voice over IP, social media and peer to peer file sharing app, launched on 12 December 2012.


These startups are known to be change force in the world of startups in the decade and are known to inspire many other startups. 2010s is probably the most revolutionary decade in the entrepreneurship world. However, we hope this decade brings more innovation to lives.

If you know any other startup name which defined this decade, do let us know in the comments.

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About Ashwini

  • Maharastra
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About Lakshya Singh

I am a visionary content creator and internet researcher.