22 Essential SEO Tools In 2023 For SaaS Startups

Whether you're a startup or have a well-established online presence, Search Engine Optimization (SEO) is critical for your SaaS company to stay ahead of the competition. You want to see a return on your digital marketing effort, regardless of how much you spend (ROI).

In comparison to other digital marketing techniques, SEO is a long-term strategy that necessitates ongoing commitment. Organic traffic, on the other hand, can account for more than 40% of your company's revenue. According to studies, 93% of internet experiences begin with a search engine such as Google, Yahoo!, or Bing.

SEO for SaaS improves Company’s website online visibility for it to be ranked better on SERPs (Search Engine Result Pages). If SEO is done correctly, then you are bound to experience improved organic traffic and keyword rankings, which would translate to an increase in sales or lead generation. It might sound like a simple task, but it is comprised of numerous elements, and it is supposed to be a long-term process.

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Generating Leads or Search Engine Optimization?
How to Select the Appropriate Keywords?
How to Choose the Best SEO Tool?
Search Engine Optimization Tools You Need to Use
1. Ahrefs
2. Google Search Console
3. Moz: SEO Software
4. Surfer SEO
5. Google Keyword Planner
6. Google Analytics
7. Long Tail Pro
8. Ubersuggest
9. Screaming Frog
10. Google Trends: SEO Checker Tool
11. Keywords Everywhere
12. SEOquake
13. Answer The Public
14. SEMrush
14. Bing Webmaster
16. Majestic
17. Keyworddit
18. Optimizely
19. KWFinder
20. Spyfu
21. Woorank
22. Siteliner
Benefits of Using SEO Tools For B2B SaaS Businesses

Generating Leads or Search Engine Optimization?

Among the significant challenges faced by SaaS companies, it is important to decide whether to gate the content to generate leads, or leave it as open as it is for SEO purposes.

Lead generation and search engine optimization (SEO) are both important marketing strategies that can help businesses attract and convert potential customers.

Lead generation involves identifying and targeting potential customers and then finding ways to persuade them to take a specific action, such as filling out a form or signing up for a newsletter. This can be done through a variety of methods, including email marketing, social media advertising, and paid search advertising.

On the other hand, SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs). When a website ranks higher in the SERPs, it becomes more visible to potential customers who are searching for relevant keywords. SEO involves optimizing various aspects of a website, such as its content, structure, and technical elements, to make it more attractive to search engines and improve its visibility in the SERPs.

Both lead generation and SEO can be effective ways to attract potential customers to a website and build a business's online presence. However, they serve different purposes and can be used in different ways to achieve different goals. It's important to understand the difference between the two and how they can be used effectively in a SaaS marketing strategy.

How to Select the Appropriate Keywords?

Since you already have in-depth knowledge about your audience, you can now come up with a checklist of technical as well as non-technical branded keywords that they are likely to search for whenever they would wish to look up your SaaS Company. On matters to do with the selection of keywords, you should focus much on the niche, which is referred to as long-tail keywords by those in the industry.

Tools such as Spyfu, SEMRush, and Google Keyword Planner will help you in keyword research work and will provide you with a list of keywords to determine the ones with the potential of generating significant traffic. With the curated keyword list in hand, you can begin to incorporate the keywords naturally all over your site to enhance the chances of being ranked high on SERPs for those specific sets of keywords. The choice of the relevant keywords and their incorporation all over the site is likely to alert more audience about your SaaS Company and improve conversion rates.

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How to Choose the Best SEO Tool?

When choosing an SEO tool, there are several factors to consider:

1. Cost: Determine your budget and choose a tool that fits within your price range.
2. Features: Consider the features that are important to your business, such as keyword research, on-page optimization, backlink analysis, and website audits. Make sure the tool you choose offers the features you need.
3. Ease of use: Consider the usability of the tool and whether it will be easy for you or your team to use.
4. Compatibility: Make sure the tool is compatible with your website and other marketing tools you may be using.
5. Customer support: Look for a tool that offers good customer support, in case you have any questions or issues while using the tool.
6. Reputation: Look for a tool that has a good reputation in the industry and has received positive reviews from users.

It's also a good idea to try out a few different tools to see which one works best for your business. Many SEO tools offer free trials or demos, which can be a good way to test out the tool before committing to a purchase.

Search Engine Optimization Tools You Need to Use

It seems like every month there is a new SEO tool being advertised and promoted on popular marketing blogs and Facebook. If you are in the search engine optimization industry you get targeted on social media by all kinds of SaaS tools, and there is no shortage of new options to try. The truth is that most of these new tools are pulling the same API data that the OG tools use — they just package them up in fancy dashboards and try to get you to sign up for a recurring subscription. It requires very little maintenance on their part and if their marketing and branding are solid, they will get plenty of SEO noobs to sign up.

No tool is going to replace the actual work required, but they can assist you and help you make calculated moves, and also help you with things like outreach. Not all of them cost an arm and a leg either; this line-up of tools is a must-have for anyone serious about SEO and invested in long-term success, whether as an agency offering services, or a company trying to increase organic website traffic. Get yourself familiar with all the popular SEO tools listed below if you haven’t yet.

Ahrefs

Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawler. SEO experts can get enough of Ahref’s Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website require improvements to help you achieve higher rankings and improved traffic. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked content within your niche. This tool also helps you in finding the right keywords.

Features of Ahrefs

• It tracks keyword ranking, organic search traffic, and other key metrics to improve the SEO of your website.
• Helps to find profitable keywords and optimize the content to rank higher in search results.
• Conducts a complete site audit to identify any broken link or duplicate page.
• Rank tracker that helps you to track the ranking of your site on a specific keyword.
• The facility to find out traffic from any country, this will help you to create a content strategy.
• Provides an in-depth look at your own and competitor's website performance, including top organic search keywords and referring domains.
• Ahrefs webmaster tool helps to figure out SEO mistakes to improve your site health.

Pros:

• Offers a lot of free SEO tools
• Huge learning resources
• Chrome extension is available
• Keyword and competitor analysis
• Excellent support
• Shows historic data
• Comprehensive backlink analysis

Cons:

• Some users find the UI is complex
• The rank tracker can be more robust

Pricing Plan:

Google Search Console

This is one of the best SEO tools, and guess what? It’s completely FREE to use and just takes 2 minutes to get it set up. Google Search Console is a set of tools and resources that allow you to analyze the technical performance of your website in the SERPs and see traffic stats — all of this free data can be used to optimize your campaign and effort. The best part? Google Search Console provides information and data directly from Google. There is no third-party “guessing” or random APIs pulling data that may or might not even matter.

It provides a range of tools and resources for website owners to use to optimize their website's visibility and performance on Google search pages. One of the best uses of the Google Search Console is looking at the search queries section. This tells you what keywords, terms, and long-tail search queries triggered pages of your website to show up in the organic results. You can see how many impressions were received, the click-through rate, and what position it shows for.

Google Search Console also notifies you in case of any technical error that occurs on your website, whether it’s a broken URL, sitemap, core web vitals, or an outage. When you find any error in your GSC, you need to fix it right away. Google is hand-delivering you the data and info needed to move up in the SERPs.

To use Google Search Console, you'll need to add and verify your website with Google. This involves adding a piece of HTML code to your website's homepage or using a Google Analytics account that is linked to your website. Once your website is verified, you can use Google Search Console to view and analyze data about your website's performance in Google search.

Features of Google Search Console

• Facility to check a specific URL for any issues that affect its ability to appear in Search results.
• It checks if your website is mobile-friendly or not, and if there are any mobile usability issues it automatically detects them.
• Sitemap submission to help Google discover new pages on your site, and see which pages have been indexed.
• Provides insights into how a site is performing in terms of clicks, impressions, and click-through rate in the search results.
• It helps to check if your website is eligible for Rich Results, which are enhanced search results that can include things like images, ratings, and prices.
• You can check how many pages from your website are indexed by Google.
• It helps you to see if Google is experiencing any issues crawling your site and identify and fix any crawl errors that may be impacting the site's search performance.

Pros:

• Free to use
• Easily identify crawling errors
• Mobile-friendly check
• Google rich result check
• Help articles are available
• Sitemap submission

Cons:

• Poor customer support
• The interface is confusing for beginners

Pricing Plan:

Google Search Console is Free to use.

Moz: SEO Software

Moz is a name that has really evolved over the years. It is one of the best SaaS SEO tools that experts actually use. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse tool. You can get great insights not only into how your website is performing but also into how to improve it. They also have a free MozBar toolbar that you can download, free version allows you to see your store’s metrics while browsing any page.

Their tools have improved over the years, and they have totally revamped their link exploration tool and their golden metric. Domain Authority just went over a complete makeover as well. They have two main products, an SEO toolset, and a Local SEO listing audit and submission platform. This is something that can benefit beginner and advanced SEOs alike, but for those new to the game, the on-site optimization grader is handy and does a great job of teaching users what elements need to be changed on each page to achieve an optimal score.

Features of Moz

• It helps to track search engine rankings for specific keywords over time.
• Analyzes a website for technical SEO issues such as broken links, slow page load times, and duplicate content.
• Provides information on the quality and quantity of a website's backlinks, which are links from other websites to the user's website.
• It finds and targets the keywords that will help a website rank higher in search engine results pages.
• Offers suggestions for improving the user's website's on-page SEO, such as optimizing title tags, meta descriptions, and header tags.
• A browser extension that allows you to see Moz data for any website you visit, including Domain Authority, Page Authority, and Spam score.
• Generates customizable reports that can be shared with clients or team members.

Pros:

• Provides a guide to learn SEO from basics
• Free trial is available
• 24/7 online support
• Offers some free tools
• Intuitive interface
• Browser extension is available
• Integration with web analytic tools

Cons:

• Error tracking is sometimes misleading
• Hard to navigate

Pricing Plan:

Moz Pro offers four pricing plans: Standard, Medium, Large and Premium Plan. 30-day free trial is available. Have a look at the pricing details of each package.

Surfer SEO

Surfer SEO is a powerful SEO tool that specializes in providing digital marketing solutions to businesses of all sizes. This tool is designed to help you optimize your website for search engines and improve your online visibility. It has the ability to provide an in-depth analysis of a website's on-page and off-page SEO. It can identify technical issues that may be preventing a website from ranking well in search results and provide recommendations on how to fix them.

It includes a keyword research tool that helps users find the best keywords to target for their website. This tool provides detailed data on search volume, CPC, and competition for a given keyword. This allows users to make informed decisions about which keywords to focus on. Additionally, it provides an analysis of the website's backlink profile, including the number and quality of links pointing to the site, which can help users identify opportunities for link building.

Features of Surfer SEO

• It provides a detailed analysis of the top-ranking pages for a given keyword, including metrics such as Domain Authority, Page Authority, and the number of backlinks.
• The tool performs a site audit that checks for common technical SEO issues such as broken links, missing alt tags, and duplicate content.
• It allows you to track and monitor your website's ranking in search engine results.
• Provides a keyword research tool that helps you find the best keywords to target for your website.
• This tool provides detailed data on search volume, CPC, and competition for a given keyword.
• Analysis of a website's backlink profile, including the number and quality of links pointing to the site.
• Detailed analysis of a website's on-page and off-page SEO.

Pros:

• NLP-based guidelines
• optimization suggestions
• Content Editor
• User-friendly interface
• Free SEO course and knowledge base
• Excellent live chat customer support
• Free outline generator

Cons:

• No free plan is available
• The keyword research tool is not as advanced as other

Pricing Plan:

Surfer SEO offers four pricing plans: Basic, Pro, Business and Enterprise Plan. Have a look at the pricing details of each package.

Google Keyword Planner

Google Keyword Planner is a powerful keyword research tool developed by Google LLC, the leading search engine and technology company. It is designed to assist businesses, marketers, and advertisers in identifying the most relevant and profitable keywords for their online campaigns. It has the ability to provide detailed information on keywords and phrases, including their search volume, competition, and estimated cost per click (CPC).

The information provided by this keyword research tool can be used to optimize website content, ad copy, and targeting options. This helps businesses to reach their target audience more effectively. Another important feature of Google Keyword Planner is its ability to suggest new keywords based on a user's search query. This can be incredibly helpful for businesses that are looking to expand their reach and find new growth opportunities.

Features of Google Keyword Planner

• The suggestion of new keywords based on a user's search query.
• Detailed information on keywords and phrases, including search volume, competition, and estimated cost per click (CPC).
• Integration with Google Ads that allows for easy management of advertising campaigns.
• Comparison of different keywords and phrases to determine the best options for a business.
• Option to create custom keyword lists for specific campaigns.
• Easy Integration with Google Search Console to track the performance of keywords and campaigns.
• The tool provides an estimate of how much a user might expect to pay for a specific keyword or group of keywords.

Pros:

• Multi-language support
• Audience Insights
• Customizable report
• Seamless integration with Google ads and google search console
• Free to use
• Advanced analysis

Cons:

• Difficult to get customer support

Pricing Plan:

Google Keyword Planner can be accessed free of charge. You just need a Google Ads account to use it.

Google Analytics

Google Analytics is a powerful web analytics tool developed by Google LLC, one of the world's leading technology companies. This tool allows businesses and organizations to track and analyze their website traffic, user behavior, and conversion rates. It can track the performance of a website, including pages viewed, time spent on the site, and bounce rate. This data can be used to identify which pages are performing well and which are not.

It also offers a wide range of customizable reports and data visualization tools. This makes it easy for businesses and organizations to gain insights and make data-driven decisions. The tool can be integrated with other Google products, such as Google AdWords and Google Search Console, to provide even more detailed and actionable data.

Features of Google Analytics

• Provides reports on Audience segmentation, demographics, and interests, which makes it easy for you to target the right audience.
• It helps measure user behavior on a website, including pages viewed, time spent on the site, and bounce rate.
• It provides a mobile app to monitor the performance of the website anywhere, anytime.
• Easy integration with other Google and third-party products, such as WordPress, Google AdWords, and Google Search Console.
• Provide even more detailed and actionable data.
• It measures the number of visitors to a website, as well as the sources of that traffic, such as search engines, social media, and referral sites.
• Measure the effectiveness of various digital marketing campaigns, including email marketing, social media, and pay-per-click advertising.

Pros:

• Wide integration option
• Mobile app is available
• Multi-language support
• Detailed analytics and reporting
• Free to use
• Articles to help the user

Cons:

• Difficult to get customer support
• Need to learn to utilize its full benefit

Pricing Plan:

Google Analytics is Free to use.

Long Tail Pro

Long Tail Pro is a keyword research tool that is designed to help digital marketers, SEO professionals, and content creators identify profitable long-tail keywords for their campaigns. It provides detailed metrics for each keyword, including search volume, CPC, and competition level. This makes it easy for users to evaluate the potential profitability of each keyword.

To enhance the research capabilities, it offers a range of features, such as a keyword tracking tool, which allows users to monitor their rankings for specific keywords over time. A link analysis tool, which provides information on the quality and quantity of links pointing to a particular website. Its ability to analyze the competition for each keyword provides valuable insights into the strengths and weaknesses of competitor's campaigns.

Features of Long Tail Pro

• It optimizes the campaigns and improves rankings in search engine results pages (SERPs).
• Helps to find out long-tail keywords with low competition and high search volume.
• Show you the top keywords that a specific website is ranking for.
• Potential to fetch the top 10 websites that are ranking on the specific keyword.
• Competitor analysis to figure out why your competitors are ranking on a keyword.
• You can track your website's ranking for specific keywords in Google and Bing.
• Provides suggestions for related keywords that users can use to expand their research.
• You can save your projects and keywords list for future reference.

Pros:

• Integration with Google Analytics and Google Search Console
• Site audit and backlink analysis
• Free training and trial
• Rank tracker
• In-depth site audit

Cons:

• Limited features
• Costly compared to other tools

Pricing Plan:

Ubersuggest

UberSuggest, developed by Neil Patel, is a keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top-ranking SERPs for them.

From short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. The metrics they include in their report are keyword volume, competition, CPC, and seasonal trends. Great for both organic SEO, and paid PPC teams, this tool can help determine if a keyword is worth targeting and how competitive it is.

Features of UberSuggest

• Generates a list of blog post and article ideas based on a user-provided keyword.
• Analyzes a website's backlinks, organic search traffic, and top organic keywords.
• Measures website's overall performance and provides suggestions for improvement.
• Provides the list of top-ranking pages for a specific keyword, along with data such as search volume, CPC, and competition level.
• Shows how difficult it will be to rank for a specific keyword based on the competition.
• Gives an overview of the website's traffic, backlinks, and top organic keywords.
• Analyzes the keyword density, readability, and other factors of a webpage's content and gives suggestions for improvement.
• You can track the search engine rankings of your website and individual pages for specific keywords.

Pros:

• Easy to use
• Knowledgeable blogs to learn
• Provides lifetime plan
• Cheaper than other SEO tools
• Interactive dashboard
• Chrome extension is available

Cons:

• Lack of automated reports
• Limited database

Pricing Plan:

UberSuggest offers three pricing plans: Individual, Business and Enterprise/ Agency. 7-day free trial is available. Have a look at the pricing details of each package.

Screaming Frog

Experts love how much time they save by using this tool. Screaming Frog is a website crawler tool that allows you to crawl websites' links, images, CSS, scripts, and apps from an SEO perspective. It is particularly useful for identifying technical SEO issues on a website, such as broken links, duplicate content, and chains and loops. The tool can also be used to extract data from websites and to analyze the on-page elements of a webpage, such as meta title tags, meta descriptions, and heading tags. SEO Spider’s other features include reviewing URLs blocked by robot.txt or tag directives. You can generate XML sitemaps, integrate with Google Analytics, Search Console, and Page Speed Insights APIs and fetch user and performance data. Screaming Frog is available as a desktop application for Windows, Mac, and Linux. The license fee is minimal, and it’s billed annually. It’s a very smart investment.

Features of Screaming Frog

• You can schedule crawling on a regular basis.
• It crawls a website just like a search engine and identifies all of the URLs, links, images, and other elements on the site.
• Once a website has been crawled, it provides detailed information about each page, including the page title, meta description, headers, and more.
• You can customize the crawl settings, such as setting the user agent and to apply custom filters to the data being collected.
• You can limit the number of URLs that will be crawled, in order to save time and resources.
• customize the crawling process with the ability to set up custom user agents, crawl specific sections of a website, and exclude certain pages or content.
• It provides detailed, customizable reports that can be exported in various formats.

Pros:

• Accurately identifies technical SEO issues
• Free plan is available
• Integration with Google Analytics, Pagespeed insights, and Google search console.
• Sitemap generation
• Scans all pages on a website
• Also extracts metadata

Cons:

• Limited learning resources
• Non-user-friendly interface
• Poor support

Pricing Plan:

Screaming Frog offers a Free version and a Paid version. Have a look at the pricing details of paid plan.

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Google Trends: SEO Checker Tool

Google Trends is a free tool from Google that provides data and graphs on the popularity of specific searches on Google and YouTube. Google Search Trends helps you track timeless keywords for your pages, as well as hot trends that will pass. It’s an essential tool if you want to climb the rankings on Google and drive qualified traffic to your site.

The platform’s diagrams and data can help you in creating your search engine optimization (SEO) strategy and keep you current on in-demand keywords in your line of work. The tool has sections for exploring your chosen terms, examining trending searches, and looking over a specific year’s leading search topic history — reaching back to 2001. From keyword research to content marketing, you have a unique window into the habits of searchers. You get to study the leading keywords on Google and apply them to your SEO optimization.

Features of Google Trends

• Provides a list of search queries that have recently seen significant increases in popularity.
• Compares the search volume of multiple terms over a specified time period.
• The website can display data for specific regions and languages that allow users to compare search trends in different areas.
• It provides data on search trends over a period that allows you to see how search queries have changed over the years.
• You can compare the relative popularity of different search terms, which can be useful for keyword research and search engine optimization (SEO).
• Provides data on search trends in real-time, so you can stay up-to-date on the latest search trends.
• It also shows the related queries which are searched by people along with the main query.

Pros:

• Search query trends for a different region
• Data-driven insights into trending topics
• Easy to use
• Comparison chart
• Google help articles
• Shows historic trend

Cons:

• Limited related keywords
• Poor support

Pricing Plan:

Google Trends is Free to use.

Keywords Everywhere

Keywords Everywhere is a browser add-on that is used to find keywords and can be installed on either Firefox or Chrome. It is a tool that allows access to keyword metrics for any list of keywords and lets you download it in formats like Excel, PDF, or CSV. This tool saves you a lot of time that otherwise would have been invested in copying data from a website while finding search volume for another. Search volume is nothing but an average of the searches that people have performed for a particular keyword in a period of the last two months. This tool shows you monthly search volume, Cost-per-click, Adwords competition data, and trend data of multiple keywords on multiple websites.

Features of Keywords Everywhere

• Provides search volume, CPC, and competition data for a variety of keywords on multiple websites.
• The tool will provide you with a list of related keywords that you can use to expand your keyword research.
• It allows you to create lists of keywords and save them for later use.
• Integration with a variety of other SEO and marketing tools, such as Google Analytics, SEMrush, Ahrefs, and Moz.
• You can adjust settings such as the number of results to show and the currency to use for CPC data.
• The ability to analyze the performance of a list of keywords over time.
• Keyword research for organic and paid search.

Pros:

• Browser extension for chrome and firefox
• Multi-language support
• Pay-as-you-go pricing plan
• Provided API keys
• Historic trend data from 2004
• "People also search for" insights
• Easy-to-use interface
• Wide range of integration

Cons:

• Features are basic
• Limited to keyword research

Pricing Plan:

Keywords Everywhere is Free to use.

SEOquake

SEOquake is a free browser extension that allows you to check any webpage for numerous SEO parameters. It has some great features that help you optimize your website. SEOquake features include an SEO bar which is an interactive search bar that adjusts according to your needs while you are searching a webpage. The SEO dashboard, with the click of a button, opens a compact lightbox with an SEO brief overview including Page, Domain, and Backlinks details. You can also use keyword analysis by generating a detailed report of keywords found on the webpage. Also, you can create real-time SEO audits, examine internal and external links, compare domains and URLs in real time, and export all that data into a file.

Features of SEOquake

• Keyword density analysis helps to check the density of specific keywords on the webpage, which can help identify areas where the website's content may need to be optimized.
• Provides a detailed analysis of the webpage, including information about the page's title and meta tags, headings, and images.
• SEO-related metrics for any website, including Google PageRank, the number of indexed pages, and the number of backlinks.
• Helps to check the number of internal and external links on a webpage, as well as the anchor text and nofollow status of each link.
• Facility to export the data you've collected in a variety of formats.
• Conducts SEO audits to identify potential technical issues that might affect the website's performance.

Pros:

• Browser extension is available
• Real-time SEO audit
• Diagnosis tools
• Customizable according to the need
• Full fledge link examiner

Cons:

• Limited customer Support

Pricing Plan:

SEO Quake is Free to use.

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Answer The Public

AnswerThePublic is a “Make Life Better Tool” built by the people behind CoverageBook. It is a keyword tool that imagines suggestions of autocomplete sentences on google and creates useful phrases and questions that people are asking regarding a keyword. It has categories that answer questions with the 5 Ws and the “How”,” can”,” which”, and “will". It is a treasure of consumer insight for creating fresh and ultra-useful content, products, and services. Imagine having something like this and it could mean that we could actually be reading customers’ minds and determining what they actually want.

Features of Answer The Public

• Search for questions and keywords in specific locations, which can be useful for local SEO or targeting specific regions.
• A visual representation of questions and keywords organized by question word (e.g. "what," "how," "why," etc.)
• The ability to see the most common questions being asked about a particular topic or keyword.
• Provide the data in the form of questions, prepositions, and comparisons.
• Provides related keywords and phrases that can be used for content creation, SEO, and keyword research.
• It supports several languages, including English, French, German, Spanish, Italian, Portuguese, and Dutch.
• The ability to download the data in CSV or Excel format.

Pros:

• Lifetime plan pricing plan
• Free trial is available
• Automated search alert
• Downloadable images
• Huge learning resources

Cons:

• Features are limited to keyword ideas
• Customer Support is limited to email

Pricing Plan:

AnswerThePublic offers three pricing plans: Individual, Pro and Expert. 7-day free trial is available. Have a look at the pricing details of each package.

SEMrush

SEMrush is a one-stop shop for all your SEO needs. It is a tool that provides you with the most accurate data on your competitors and allows you to analyze their top-ranking content. Another feature that’ll be of great help is the organic keyword finder which allows you to review the topmost organic keywords for your website to help you strategize your SEO plans. SEMrush helps you with measurable results from online marketing for SEO, content marketing, PPC, and social media marketing.

Features of SEMrush

• Site audit tool that checks for technical SEO issues and provides recommendations for improving a website's search engine visibility.
• Reporting and export functionality to create custom reports and export data for further analysis.
• Tools for analyzing the performance of paid advertising campaigns, including data on ad copy and landing pages.
• Competitor analysis tools that enable you to see the keywords, ads, and backlinks of your competitors.
• Comprehensive keyword research and analysis, including keyword difficulty scores and CPC data.
• Helps to research keywords and find the best ones to target for your website and content.
• It crawls the pages of your website and helps to optimize it for ranking.

Pros:

• Historic data since 2014
• Easy-to-use interface
• Free account to utilize limited features
• Demo is available
• Content outline builder
• Integration with web analytics tools
• Knowledgeable Help Center

Cons:

• Some users reported higher pricing
• Limited support

Pricing Plan:

SemRush offers three pricing plans: Pro, Guru and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.

Bing Webmaster

Microsoft Bing Webmaster is an SEO tool that helps you get deeper insights into your website. Planning to increase the traffic on your channel? Bing Webmaster fetches your site’s performance data and helps you optimize page rankings. The tools let you analyze your site activity, and backlinks, manage keywords and improve your site’s personality. In addition, it contains SEO reports and an on-demand site tool that checks for common SEO glitches.

Features of Bing Webmaster

• Submit a sitemap of the website to Bing, which can help Bing discover and crawl new pages on the site.
• It shows the top keywords that people are using to find a website on Bing.
• Provides information on how many of a website's pages are indexed by Bing and any issues that may be preventing Bing from indexing certain pages.
• Shows details such as when Bing last crawled your site, and any crawl errors that occurred.
• Details such as how website pages are displayed in the search results, including the title and description that Bing is using.
• The number of websites linking to a website and the anchor text used in the links.
• Allows website owners to specify the geographic location where they want their site to be displayed in Bing's search results.

Pros:

• Free to use
• Monitors the ranking of the site
• Helps to optimize the content
• Sitemap submission
• Detailed analytics
• Easy to use

Cons:

• Limited data compared to google search console

Pricing Plan:

Microsoft Bing Webmaster is Free to use.

Majestic

Majestic.com is all about backlinks. It boasts itself as one of the best SEO backlink checkers that optimizes your link intelligence data. Its features include a site explorer summary that provides you with an overview of a website’s link profile, a Topics Report where you find out everything about a website, and a list of metrics including Trust Flow, Citation Flow, Topical Trust Flow, External Backlinks, Referring Domains, Referring IP Addresses, Crawled URLs, Indexed URLs and more. Majestic has launched a new feature called Link context which is a paid feature (rest is free) that helps you find and audit backlinks. With this feature, you can browse and filter a link search more effectively.

Features of Majestic

• Shows the results in a variety of formats, including a graph, table, or CSV file.
• Domain comparison feature to help users to compare the backlink profile of two or more websites.
• Explores a website's backlink profile, including the number of links, referring domains, and top anchor text.
• You can request to crawl a specific website or page, which can be useful for troubleshooting backlink issues or for tracking the progress of a new website.
• You can check multiple websites backlinks at once using the Bulk backlink checker feature.
• Provides detailed information on the number and quality of backlinks pointing to a website, including the top linking domains and the anchor text used in those links.
• The Fresh Index shows the latest backlinks to a website.

Pros:

• Provides API access
• Custom report
• Browser plugins are available
• Wholly dedicated to link analysis
• Help articles are available

Cons:

• Poor customer support
• High price for only backlink analysis
• Not intuitive interface

Pricing Plan:

Majestic offers three pricing plans: Lite, Pro and API. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.

Best On-Page SEO Tools for Beginners for Comprehensive SEO Analysis

When you create a website, web based application, or even a SaaS product in a particular niche, you know that you’re not the only one doing it. There are probably thousands of other websites and pages on the web that offer content similar to yours. So how do you make sure that the users who look up …

StartupTalkyAnsh Mehrey

Keyworddit

Keyworddit is a free SEO tool that extracts keywords from subreddits. Subreddits are threads to conversations on Reddit. Keyworddit works by searching for a specific subreddit or multiple subreddits and extracting the most frequently used words and phrases from the discussions and comments within those subreddits. The tool then organizes the extracted keywords into a list, which can be used for keyword research and optimization purposes. You can extract up to 500 keywords with search volumes.

Features of Keyworddit

• It allows you to enter a subreddit and generate a list of keywords related to that topic.
• Option to filter the generated list of keywords by word count, relevance, and more.
• Helps you to optimize your website content for the keywords you select.
• Offers suggestions for related keywords that users might not have thought of.
• It helps to find out low competition keywords that eventually lead to a high chance of ranking.
• Keyword volume insights that come from a huge database of grepwords.

Pros:

• Free to use
• Easy to export the keywords
• Provide search volume
• Finds low-competition keywords
• Enhance the capability of Reddit
• Auto-suggestion

Cons:

• Subreddits with less than 10,000 subscriber doesn't come in auto-suggest
• No support

Pricing Plan:

Keyworddit is Free to use.

Optimizely

Optimizely is a digital experience platform that helps developers build and run A/B tests on websites. Optimizely Full Stack is another feature that helps you improve your deep-end coding requirements for websites, mobile apps, business logic, and voice bots. The platform offers products like- rollouts, full-stack, web experimentation, optimization-as-a-service, and much more. It also has expert solutions for marketing, engineering, product, and data teams. Industries like media, travel, finance, tech, and retail can also avail of these solutions.

Features of Optimizely

• Empower businesses to test different variations of their website or app to see which performs better through the A/B test.
• Helps to optimize mobile apps to improve user engagement and conversion rates.
• You can create and run tests without any coding knowledge, making it easy for anyone to use.
• Provides detailed data and insights on test results, conversion rates, and user behavior.
• Helps to create personalized experiences for different segments of the audience.
• It targets specific audiences based on factors such as location, device, or behavior.
• Allows businesses to make data-driven decisions on which changes to make to their website or app to improve performance.

Pros:

• User-friendly dashboard
• Detailed data and insights
• Customizable targeting
• Seamless integration with other tools
• Learning resources are available
• Best for A/B testing
• Advanced Targeting

Cons:

• Pricing is not disclosed
• Limited support

Pricing Plan:

Optimizely offers custom pricing plan, contact vendor to get a quote.

KWFinder

KWFinder is yet another keyword tool that finds thousands of hidden long-tail keywords using Google’s autocomplete API. It allows users to enter a seed keyword and receive a list of related keywords, as well as information about their search volume, cost-per-click (CPC), and ranking difficulty. KWFinder also provides a feature called "Questions" that generates a list of questions that people are asking about a specific topic on the internet.

It is commonly used for search engine optimization (SEO) and content marketing purposes. By identifying the most relevant and popular keywords for a specific topic or industry, users can optimize their website content and marketing strategies to attract more visitors and potential customers.SEO experts, PPC professionals, online marketers, and content creators can easily optimize their keyword searches using this tool.

Features of KWFinder

• Provides a difficulty score for each keyword, which takes into account factors such as the strength of the top 10 results and the number of backlinks required to rank for that keyword.
• Gives the top results for a keyword and analyzes the backlinks, social signals, and other data for each website.
• KWfinder will provide a list of related keywords with search volume, CPC, and other metrics.
• Just enter a website or a keyword and KWfinder will show the top keywords that website is ranking for.
• It allows users to research keywords in different countries and languages and provides localized search volume data.
• Suggests new keywords by analyzing the questions that people are asking on search engines.

Pros:

• 10-day free trial
• Historic data
• Localized search volume
• User-friendly interface
• Multi-language support
• Keyword difficulty score
• Comprehensive keyword data

Cons:

• Does not currently offer integration with other SEO tools such as Ahrefs or SEMrush.
• Free plan is not available

Pricing Plan:

KWFinder offers three pricing plans: Mangools Basic, Mangools Premium and Mangools Agency. 10-day free trial available. Have a look at the pricing details of each package.

Spyfu

Spyfu, originally GoogSpy, is an analytics company that specializes in research of keywords, PPC, and SEO. It also gives you the ad history and keyword search by your competitors which can be extremely useful in marketing campaigns. A special feature Kombat, helps you analyze how to level up with a competitor, which area of marketing are they putting their money in, and what are their common and unique keywords. Overall, Spyfu helps you increase your website traffic, track keyword rankings, and make better connections.

Features of Spyfu

• It provides detailed information on a business's competitors, including their top organic and paid search keywords.
• You can see the ad copy and landing pages used by your competitors, which can provide insights into what strategies are working well.
• Detailed overview of any domain name, including organic and paid keywords, backlinks, organic and paid visibility, and paid search ads.
• Keyword research tool that provides the estimated search volume, CPC, and competition for those keywords.
• Set up alerts to get notified when your competitors make changes to their online advertising campaigns.
• Allows you to see the ads that their competitors are running on Google and Bing.
• Rank tracking feature to track the rank of your website and pages over time.

Pros:

• Backlink builder
• Excellent support
• More focused on competitor analysis
• Competitors paid campaign tracking
• Keyword ranking history
• Mini video tutorial to learn the tool
• Custom branded reporting

Cons:

• No free trial and no free plan
• Advertising spend is not always accurate

Pricing Plan:

Spyfu offers three pricing plans: Basic, Professional and Team. Have a look at the pricing details of each package.

Woorank

Woorank is an all-in-one digital marketing tool that provides users with in-depth insights into their website's performance. With Woorank, users can analyze their website's SEO, mobile compatibility, social media presence, and overall performance. The tool also provides information on the website's traffic, backlinks, and keywords, as well as its competition.

Features of Woorank

• It checks a website's backlinks and provides information on the quality and relevance of those links.
• Analyzes a website's content, including its quality and relevance, and provides recommendations for improvement.
• Provides stats including load time, mobile responsiveness, and accessibility.
• Detailed reports on various aspects of a website, including technical issues, content, and link building.
• Allows you to compare your website's performance to that of your competitors.
• You can choose which sections of the report you want to generate and customize the appearance of the report.
• Advanced keyword research and tracking tool that helps

Pros:

• 14-day free trial
• Excellent support
• Modern and user-friendly interface
• Knowledge resources
• Browser extension is available
• Offers complete digital marketing solution

Cons:

• Doesn't offer any free plan
• The monthly plan is little bit expensive

Pricing Plan:

Woorank offers three pricing plans: Pro, Premium and Enterprise. Have a look at the pricing details of each package.

Siteliner

Siteliner is a free tool that lets you explore your website, pointing out issues that affect your site’s quality and search engine rankings. It also helps you discover duplicate content and broken links. It identifies pages that form a pattern and crawl through your site to give you prominent search engines. Siteliner also provides a standard XML sitemap for your site with a detailed Siteliner Report.

Features of Siteliner

• Checks for duplicate content on the website to improve the ranking.
• It helps to identify broken links on the website and provides a list of all the broken links found.
• Overview of the internal link structure of the site including the number of internal links per page and the most linked-to pages.
• It shows the number of pages indexed by search engines and the percentage of the website that has been indexed.
• Gives recommendations for optimization and improvement, including suggestions for fixing duplicate content, broken links, and other technical issues.

Pros:

• Free plan is available
• Detailed report
• Robust crawler to analyze the site
• XML Sitemap download

Cons:

• Poor support
• Bad user interface

Pricing Plan:

Siteliner is Free to use.

A Complete to Facebook Marketing Strategy | Facebook for Marketing

Facebook is a social networking tool that allows registered users to share their day-to-day life with friends with whom they are connected. These include sharing of photos, statuses, locations and videos. It also allows the creation of features such as pages, events, and groups that help in the adva…

StartupTalkyParnas Ghosh

Benefits of Using SEO Tools For B2B SaaS Businesses

Using SEO tools can provide many benefits for B2B SaaS businesses, including:

1. Improved search engine rankings: By identifying and fixing issues on your website, SEO tools can help improve your search engine rankings and increase the visibility of your website in search results.
2. Increased website traffic: Higher search engine rankings can lead to increased website traffic from potential customers who are searching for relevant keywords.
3. Enhanced user experience: SEO tools can help improve the overall user experience on your website by identifying and fixing issues such as broken links, slow page loading times, and duplicate content.
4. Increased conversions: By improving the visibility and user experience of your website, SEO tools can help increase conversions, such as sales or sign-ups.
5. Competitive advantage: By using SEO tools to optimize your website and improve its visibility in search results, you can gain a competitive advantage over other businesses in your industry.

Overall, using SEO tools can help B2B SaaS businesses improve their online presence and reach, attract more qualified traffic, and drive more conversions.

Conclusion

SEO for a SaaS Company encompasses strategizing on your target audience, your site usage, and its online visibility. Search Engine Optimization (SEO) is a long-term process that sometimes tends to be challenging. Every tool is meant for various needs like link building, keyword research, content optimizations, and technical SEO. However, you don’t have to be overwhelmed by dozens of SEO tools and SaaS subscriptions to see great results. All the tools mentioned above will help you hit the right nail on the head and achieve higher rankings on the SERPs.

So, you can choose any tool as per your business needs.

FAQs

Which are the best tools for SEO?

Some of the best SEO tools are listed below:

• Ahrefs
• Google Search Console
• Moz
• Ubersuggest
• Screaming Frog
• Keywords Everywhere
• SEOquake
• Answer The Public
• SEMrush
• Google Trends

How do SEO tools work?

SEO tools work by analyzing various aspects of a website and its presence on the internet and providing recommendations for how to improve its search engine rankings.

What is SaaS SEO?

SaaS SEO is the practice of increasing the quantity of organic traffic for a Software as a Service company website. It helps in improving ranking on the SERPs for a list of relevant keywords.

How to determine the cost of SEO service?

It's difficult to provide a specific cost for SEO, as it will vary depending on the specific needs and goals of the business. It's important for businesses to carefully consider their budget and the potential return on investment (ROI) when deciding how much to invest in SEO.

What are Google SEO tools?

Google SEO tools are listed below:

• Google Search console
• Google Analytics
• Google Webmaster
• Google Trends

How important is SEO for SaaS businesses?

SEO is an important part of any SaaS business's marketing strategy, as it can help to drive organic traffic and increase visibility in search results. It's worth investing time and effort into implementing effective SEO strategies to help ensure the long-term success of the business.