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Explore Dove’s marketing strategy in 2026, including its Real Beauty campaign, target audience, digital marketing, social media strategy, influencer marketing, product innovation and latest AI-focused marketing initiatives.
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Zomato's business model has evolved beyond food delivery. Explore how Zomato makes money and how its parent company Eternal is building a broader consumer ecosystem in 2026.
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Nike vs Adidas: Compare the world's leading sportswear brands based on revenue, market share, innovation, sustainability, quality, and popularity. Discover which brand performs better and why millions of consumers choose Nike or Adidas in 2026.
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The latest edition of the Indian Premier League (IPL) is here now in 2026, and naturally, we are in the midst of the cricket frenzy with players set in action, the religious fans of the game all thrilled and waiting for their favorite matches, and the franchise owners and other
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Brands like Magnum become instant favorites of people. The credit goes to the public relations team that works behind the scenes and creates mind-boggling marketing strategies and advertisements. These help the brand build its place in the market. And for Magnum, it's Unilever that is responsible for the
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Apple Inc. is a world-renowned name for innovation and breakthroughs in the consumer electronics and computer industry. Apple is known to be one of the greatest marketers of all time because it understands that marketing is one of the most crucial aspects of a business venture, which greatly determines its
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People all around the world know about Pepsi, and its products are enjoyed over one billion times just in every day by its consumers. PepsiCo Inc. is an American multinational company that manufactures, markets, and distributes various snacks, food, and beverages. PepsiCo is also known to be one of the
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Google Pay is a digital wallet platform and online payment system developed by Google to power in-app and tap-to-pay purchases on mobile devices. Google Pay enables its users to make payments with their Android devices phones, tablets, watches, etc. In addition, the service also supports passes such as coupons, boarding
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In recent years, Amazon has become a household name, whether it’s because of its unlimited options for selection, custom-made services, cheaper prices, customer services, or good quality search tool that helps in finding items of one’s choice. Amazon is a US-based multinational e-commerce company that focuses on e-commerce,
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The Adani group is an Indian multinational conglomerate with a revenue of about $37 billion from FY2024. The company is headquartered in Ahmedabad, Gujarat, India. Adani is a leading global integrated infrastructure player that includes diverse businesses like coal trading, coal mining, ports, power generation, multi-model logistics, renewables, gas distribution,
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It has become common to see top-of-the-line celebrities endorsing brands on-screen. The demand for the right brand ambassadors is so high that many brands even compete with each other for the right person that would fit in well with the brand's ideology and its products. Choosing the face
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Many companies and B2B marketers are currently utilizing automation platforms to improve efficiency and streamline their business processes. One of the most popular automation companies is Zapier, which allows users to integrate the web applications they use. Zapier was founded in 2011 by Wade Foster, Bryan Helmig, and Mike Knoop
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In today's time before starting any work, a proper roadmap is required, which increases the chances of the work being perfect. Like before building a house, a complete map is required, or before clothes are sewn it is designed on paper. A designer is simply the one who
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The most effective way to market a company, its products and services is having a brand ambassador. The brand ambassador must portray all the brand values that the company stands for, endorse the company to the fullest ability and help boost consumer sales. An actor that has global fan following
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MapmyIndia is known to be one of India’s most comprehensive GPS navigation and tracking solutions providers, which engages the users on multiple platforms. The New Delhi-based company first started its venture online as C.E Infosystems back in 1995 and eventually migrated into consumer navigation devices, fleet-tracking solutions for
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Bharti Airtel is a public limited company commonly known as Airtel. It is an Indian telecom company, which is currently operating its business across South Asia, Africa, and the Channel Islands. It provides GSM in all the countries including 2G and 3G services. Due to its operations in more than
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Startup culture is a key element of most corporate organizations. Startup culture has received a lot of attention in recent times, which is because it plays a vital role in improving the overall experience at work and some are seamlessly integrating work into their life. By fixing a startup culture,
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The worldwide education sector is seeing a major shift towards online platforms in the quickly changing field of educational technology (EdTech), where digital transformation impacts the future of learning. As the need for customized and easily accessible learning experiences grows, EdTech is essential in meeting the many needs of students
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There are very few celebrities that reach the pinnacle of success and become as popular as Beyoncé. Beyoncé is considered as one of the most powerful women in the music industry, and many big companies are ready to pay millions if Queen Bey decides to endorse their brand. Beyoncé Giselle
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In the 21st century, the top brands prefer to get the topmost actor, celebrity, or sportsperson to become their brand ambassador. May it be Hollywood or Bollywood the popular actors are always in high demand as they help the company grow by reaching out to the mass by becoming the
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Red Bull is an Austrian beverage giant known for its unique marketing strategies and campaigns. The company is a marketing powerhouse that is equally popular for its daring and widespread campaigns as for its main products. Red Bull is a company that started the energy drink market continues to dominate
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Cricket is considered as a religion in India, while the cricketers are seen as their demigods. Many companies nowadays prefer sportspeople or athletes over actors and actress to endorse their brands. One cricketer that is upcoming in the advertising world is Umesh Yadav. Umesh Yadav is a popular Indian cricketer
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Brand ambassador are the crucial part of brand marketing, as they are responsible in the positioning of the brand image, gaining new customers and retaining the existing ones. One of the other common reasons for a company to get a brand ambassador is to reach the target audience of the
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A brand ambassador is the image of image and therefore, lies crucial to the growth and success of the brand. This is because it is the ambassador of the brand who embodies the brand that he or she is endorsing, thereby leading to influencing the consumers and raising awareness. In
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Mahindra Group is one of the most well-known Indian conglomerate company that has its headquarters based in Mumbai, Maharashtra. The company originally called as Muhammad and Mahindra and was established in 1945 by the brothers J.C Mahindra, K.C Mahindra and Malik Ghulam Muhammad. The conglomerate is considered to
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In the recent years many companies are willing to pay crores in order to get a right celebrity to endorse the company products and services. One of the top actors in India, that is currently in demand for endorsements is Akshay Kumar. This is because the actor is known for
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Everyone knows Coca-Cola, it is one of the most popular and beloved brands in the world. Coca Cola is an international company and the world largest manufacturer, licensor and distributor of 3,500 nonalcoholic beverages with more than 500 brands and selling 17 billion servings per day in more than
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CashKaro is currently India's largest and fastest-growing cashback and coupon website. Using the platform, users can get Cashback on all online orders at Snapdeal, Myntra, Amazon, and the other 500 plus e-commerce partners. CashKaro provides you with a cashback and gives you the option of paying in addition
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Royal Enfield is easily one of the biggest brands from India founded by and has broken records in selling its motorcycle in India and abroad. But this wasn’t the case 20 or so years back, as Royal Enfield then was sitting on brink of bankruptcy. The automotive company has
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The impact of lockdown during the COVID-19 pandemic can be seen in almost all business sectors, but matrimonial sites were an exception, as they had witnessed a huge growth in the number of new customers. With most people being confined to their houses amid the lockdown, they were spending more
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Adani Group is known to one of most well-known business conglomerate and a leading integrated player in infrastructure and energy spaces in India. The company is founded by Gautam Adani in 1988 and has its headquarters based in Ahmedabad, Gujarat. Adani Group has businesses in different sectors like Energy, Resources,
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Infosys Limited is one of the most well-known Multinational Tech Companies in India, headquartered in Bengaluru, Karnataka. The company is known for services like Business Consultation, IT and Outsourcing. Infosys was established in 1981 and is now NYSE listed global consulting and IT company with more than 2,49,000
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Google is one of the most acclaimed multinational conglomerates in the world, as it runs multiple businesses under a single brand. Its most successful business sector is Google Play which was also known as Android Market, the platform is one of the top digital distribution services and is a brainchild
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Nowadays Project Management Software is a necessary technology, that is widely used by many people searching for user-friendly, productive software solutions with dependencies, resource allocation, project management, and recurring tasks. One of the most popular automated workflow systems is Microsoft Power Automate (earlier known as Microsoft Flow) but people are
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Wipro Limited is an Indian multinational corporation that is headquartered in Bengaluru, Karnataka. It is known for Wipro products and services list which includes IT services, BPO services, IT consulting, testing, research and development in the software and hardware areas of companies around the world. Wipro Group is a global
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The invention of the ATM revolutionized the way we exchange and handle money. And the advent of digital wallets has put that revolution into oblivion. Why? We now carry out transactions without cash or card in our pockets. Digital wallet or UPI (United Payments Interface) was launched in 2015 by
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Brand ambassadors have become an important part, and more truly, an inseparable part of marketing and advertising for a majority of the companies in the country today. An actor/celebrity who is not only known as the Badshah of Bollywood but also stands among the most in-demand celebrities in the
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In an era, where everything is available at the click of a button it is no surprise that even a specialist doctor or a clinical examination could be done online. Online doctor consultation is a coveted field in India and is able to offer services like telehealth, telemedicine, telecare, and
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Simplilearn is one of the leading certification training providers which provides online professional courses in disciplines such as Cyber Security, Cloud Computing, Project Management, Digital Marketing, Data Science, AI, and Machine Learning, and many more. Simplilearn won the 2021 Stevie Silver Award for Customer Service Success for the fourth year
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The Government of India owns the Life Insurance Corporations of India (LIC), which is an insurance and investment business. The Life Insurance Corporation of India (LIC) was established on September 1, 1956, when the Parliament passed the Life Insurance of India Act, which nationalised the Indian insurance business. The state-owned
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India is known to have the third-largest startup ecosystem in the world. According to the Nasscom report, the country will have more than 50 unicorns [https://startuptalky.com/startup-unicorn-company/] by the end of 2021 and more the 100 by 2025. This growth has only been made possible because of the
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Even during the pandemic, the net worth of many billionaires have been growing consistently. According to Forbes, the number of billionaires in the Forbes 35th list of the world wealthiest people, the number of billionaires have increased to 2,755, which was 660 more than a year ago. Everyone knows
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Tesco is one of the biggest multinational conglomerate companies in the world, that mainly focuses on grocery and general merchandise retailing. The company has its headquarters based in Welwyn Garden City, England. It is now said to be the third-largest retailer in the world if measured in terms of its
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Over the years, China's Gaming Industry has grown exponentially and now houses a few of the best gaming companies in the world. The country gaming industry generated over $32 billion total revenue only in 2020, while E-sports earned more than $20.8 billion. When it comes to PC
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Fintech is one of the leading industries in the world because of many emerging unicorns in the sector. The fintech industry has become a game-changer for banking services industries as it has been tremendously impacted by Technology enterprises. Most Fintech startups offer financial services such as mobile payment, digital banking,
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One of the few industries that have grown tremendously during the Covid 19 Pandemic is the EdTech Industry. Many education institutes were shut down, while the universities/colleges had to move online due to the lockdowns and this is what gave rise to the already existing EdTech startups. The Global
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It is become common in corporate India, to sign the top or upcoming cricket celebrities as brand ambassadors. Cricketers have mass appeal and are trusted by the audience of different age groups; this is why many cricketers are offered huge amounts of money to promote brands. One such young and
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Many top fashion designers and labels often rely on A-list models as the brand ambassador because they can help the brand in influencing potential customers and get billion-dollar revenue. Kendall Jenner is an American model, socialite, and media personality that is in demand in the advertising world. Kendall Jenner rose
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The startup ecosystem has grown over the past few years because many venture capital firms are investing in the early stages of upcoming startups. One such homegrown early-stage investing firm is Nexus Venture Partners, which was founded by successful entrepreneurs Suvir Sujan, Sandeep Singhal and Naren Gupta in 2006. The
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Cricketers are increasingly becoming a popular choice for brand ambassadors in India. This is because cricketers are more than players on the field, as they are admired and respected by consumers from all walks of life. Ravichandran Ashwin is one Indian all-rounder cricketer that is becoming popular in the endorsement
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A brand ambassador is someone who is a true representative of brands, and someone who is willing to represent the company at specific events, perform product demonstrations or even give away sample products. This is why top brands usually choose the topmost celebrities or pop icons to be their brand
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Celebrity endorsements have become one of the most vital parts of marketing strategies for the topmost companies. Many brands choose A list actors, celebrities, models and pop stars as their brand's spokesperson and certify the brand claim and position by extending their personality, popularity and status to promote
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Covid-19 has completely disrupted the Travel and Tourism Industry at both the national and international levels. With the worldwide lockdown and the heavy travel restrictions, the industry has lost not only domestic and international tourists but also local visitors. According to the United Nations World Tourism Organization (UNWTO), International tourism
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On September 3rd 2021, both Lyft and Uber announced that the companies will now cover the complete legal fees of the drivers who get sued under the new controversial abortion law in Texas. The Texas Abortion Law is also known as the Texas Heartbeat Act and Senate Bill 8 was
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Chinese President Xi Jinping has recently come out and asked China to help him achieve the goal of Common Prosperity, a bill that can help narrow the growing wealth gap and focus on social value. Common Prosperity was first mentioned by Mao Zedong the former president of the People'
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On August 31st 2021, China’s National Press and Publication Administration have released a statement regarding the restrictions on online gaming in order to reduce gaming addiction among minors. The video game companies will now have to restrict gaming time for teenagers below the age of 18 years old. The
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On 20th August 2021, Epic Games finally revealed details about its antitrust lawsuit against Google. The newly released court filings contained the nature of the allegations and the evidence to back them up. Epic filed a case not only against Google but Apple too for the same reasons. The case
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After 15 years of ownership, the German footwear giant Adidas sold Reebok to Authentic Brand Group in August 2021. Authentic Brand Group reportedly paid Adidas over $2.5 billion to acquire the company. The rumours of Adidas separating from Reebok were going around from past the mid of 2020, the
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On 15th August, the world watched as the Taliban took control of Afghanistan by capturing its capital Kabul. This took place after US forces withdrew their troops from the country after a deal with the Taliban to end their two-decade-long war. Taliban is a fundamentalist Islamic force that has been
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On 28th August, it was announced that Bharti Airtel might get an investment of up to thousands of crores from Google. According to sources, Google and Airtel were in talks for over a year and are currently said to be in the advanced stages of negotiations. Airtel is also planning
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In the current day and age, most employees find it difficult to balance their work and wellbeing. This is why many companies are providing their employees with incentives and even coming up with unique wellness programs to keep their employees healthy. While wellness programs might not be a new thing,
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On 24th August 2021, Flipkart Wholesale which is the digital B2B marketplace of the E-commerce giant Flipkart Group announced their upcoming credit programs that will help kiranas manage their working capital requirements and grow their business. These credit programs are said to include Easy credit in partnership with IDFC FIRST
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Having a sportsperson or a cricketer as a brand ambassador is a formula that many companies and organizations use in order to build a strong brand identity and reach out to their target audience. One of the upcoming Indian cricketers in the advertising world is Ajinkya Rahane, who is currently
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On 26th August, Apple Inc. the leading American corporation announced that it will allow iPhone or iOS app developers to use alternative payment options to the App store. The new advertising policy will help the developers to promote alternative pricing, excluding the apple cut. However, the catch to this is
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Gigi Hadid is currently one of the top models who has walked numerous runways for the biggest designers and is in demand in the advertising world. Gigi Hadid (born as Jelena Noura Hadid) is a A-list American model who has achieved success by appearing on many international fashion magazines covers
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Mukund Mohan is a 48 year old Indian American Tech Executive and Investor that has been sentenced for perpetuating a scheme to fraudulently obtaining more than $1.8 million worth of Covid 19 disaster relief loans. Mukund Mohan was sentenced to a two-year prison on 25th August by the Western
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Working with media personalities like Kylie Jenner as their Brand Ambassadors must be like a dream come to for many companies. Kylie Jenner is a socialite, model, businesswoman, founder, and owner of Kylie Cosmetics. Kylie first came into the limelight when she starred in the family-based Reality TV show named
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Pinterest has always known to be a platform where creators and their work shine, the creators and businesses are the main part of the Pinterest community. Over the past few years many creators have been using Pinterest to showcase their work or business in a way that inspires people. Especially
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Indian Oil Corporation Limited or Indian Oil is one of the largest Indian government-owned Oil and Gas Companies. The company was founded in 1959 and is currently the largest commercial oil and petroleum enterprise in India. IOCL ranks 151st position in Fortune Global 500 list and 2nd in Fortune India
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Endorsing products and services on various media platforms have now become an integral part of the marketing process for both company and the celebrity. Many veteran Bollywood actors and actresses are chosen to be the brand ambassador (representatives) for the brand. Juhi Chawla is one such legendary actress that ruled
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Leonardo DiCaprio is one of the most well-known actors globally and is sought after by the topmost brands as they want him to become their brand ambassador. Leonardo DiCaprio is a critically acclaimed actor, film producer, and environmentalist. He has established himself as one of the best actors by his
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The Olympic Games are known as the foremost athletic competition in the world. Over the years, The Olympics have allowed athletes to show off their strength and skills. With more than 200 countries participating the multisport event will bring people together with a competitive spirit. This universal sports event takes
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People know about popular unicorn companies like Uber, Swiggy, Airbnb, Snapchat, and Pinterest and their journey to success, but most people don't know what a unicorn company exactly means. What are the different criteria for a startup company to become a unicorn? A unicorn in the Business world
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Cricket is one of the most popular games played and watched sport in India. The top cricketers are sometimes even worshipped by cricket fanatics in India. This is why cricketers are considered to be one of the best options while choosing a brand ambassador, one such iconic cricketer is Harbhajan
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The meat production industry is a vital part of the Indian agricultural setup. According to a research, meat production in India is estimated at 6.3 million tons annually and is ranked 5th in the world in terms of production volume. India is responsible for 3% of the total meat
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Athletes are one of the best options for a brand ambassador, as they have big image and reputation, media profile, are engaging speakers and inspire people of a vast age groups. Milkha Singh also known as the Flying Singh is one such legendary athlete that is an inspiring brand ambassador.
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Endorsing brands with celebrities is a common marketing strategy used in the Advertising Industry. Having a celebrity brand endorser comes with many advantages, they help advertising the company’s products, brand and services, reach their target audience and raise brand equity. Varun Dhawan is one of the top upcoming celebrity
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Usually investment firms only fund a startup when they see potential to grow their money. However philanthropic investment firms fund in startups that help achieve their philanthropic endeavors like solving a country’s problems or empowering the civil society. One such philanthropic investment firm and a non-profit organization is Omidyar
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Competition is everywhere. To sustain in the market we have to keep pushing our limits. We have to keep working hard to meet our goals. For that case, the new startups should be ahead of their peers to remain on the top. Staying on the top doesn't mean
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Endorsement are nowadays a popular form of advertising that uses famous personalities or celebrities that have a higher degree of respect, recognition and trust among the people. Choosing the right celebrity is important because their image and personality enhances the features and image of the brand and helps in catching
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Motilal Oswal Financial Services Limited is an Indian diversified financial services firm offering a range of financial products and services. The company was founded by Motilal Oswal and Raamdeo Agarwal in 1987 as a small sub-broking unit, with just 2 people running the show. The company is listed on BSE
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The current years many brands are appointing many sportsman and athletes as their brand ambassador. This is because many athletes are not just popular but also have the skills and characteristics that are admired by consumers from all walks of life. One such unique wrestler that is self-made, and has
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One of the most common marketing strategies for big companies these days is to get a celebrity brand ambassador to influence consumers and raise awareness among the masses. Celebrity endorsements are popular in the current marketing world as they provide many advantages for both the company as it can reach
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One of India telecom giants Bharti Airtel launched its Startup Accelerator Program in 2019 to support growth of early stage Indian tech startups. With the advent of its Startup Accelerator Program, Airtel aims to support the creation of a vibrant startup ecosystem that contributes to Digital India. Airtel believes that
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The concept of brand endorsements by celebrities has become a rage in the world, every big company wants to sign top celebrities as their brand ambassador. This is because it is a profitable marketing strategy as the brand uses the celebrity’s glamour and popularity to market their products and
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Celebrity endorsements are popular in the current marketing world as they tend to reap huge rewards to the companies. The main advantages of brand endorsements is that it helps in building brand equity and stand out among the other brands. The brands need to select the right celebrity that will
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Flipkart launched a new ecommerce portal for refurbished goods, which it named 2GUD in 2018, after putting an end to the year-old strategic partnership with the global eCommerce company eBay. 2GUD initially served as an independent value platform with a separate website, which now is merged into the Flipkart website.
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The services offered by Microsoft such as Azure is replacing the practice of storing all the data in server that you purchase which can be expensive. Cloud services are essentially the new and advanced method of storing and accessing data and provide software subscriptions mainly for the example like Microsoft
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Many brands are appointing popular Bollywood celebrities in order to promote a particular product, event or even a mission and though. Brand ambassadors are responsible for putting forth the message of the brand and making it popular among the masses. In India it is very common for big brands to
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Esports is a form of sport competition using video games which is often organized into multiplayer video games, particularly between professional players, individually or as team. Esports has managed to take over the market in India mainly because of the growth and promotion done on online streaming platform such as
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In the year of 2020, online fantasy gaming has gained a strong foothold within the Indian entertainment Industry. Our country now has a projector user base of 628 million gamer's which gives boost to the gaming ecosystem within the Indian economy. This ecosystem contains of a variety of
Covid-19
With the lockdowns restrictions brought over by the Covid Pandemic, most economic activities were paused, millions lost their job and many industries faced difficulties. But there were also some industries like Online gaming, Online grocery, Fintech, Telemedicine, Ed tech, online media that were boosted due to the pandemic. Another such
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Bajaj group is one of the oldest, largest and one of the most renowned Indian conglomerate company. Bajaj group was founded in 1926 by Jamnalal Bajaj during India’s movement towards independence. The journey of Bajaj group started ninety years back with establishing a sugar factory in Lakhimpur Kheri, Uttar
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The Indian online gaming Industry is growing at an exponential rate upon year and is expected to be worth $1.1 billion by 2021. The industry has experienced a drastic growth at the beginning of 2020 due to the pandemic. When other businesses shut down, the gaming industry got lots
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From the past few years, Bollywood stars have been trying to do different things to give their career a whole new direction. According to Nasscom report, India is now the third largest startup ecosystem in the world with more than 50 unicorns by 2021. Which is why in the recent
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Buyers usually search for vendors in popular business directories, which is why many small local business take the help of online directory service platform like Justdial to be able to sell B2B products add get a free listing and grow their business online. This is helps the small businesses to
Covid-19
In the recent years the number startups or ventures funded by well-known Bollywood celebrities have increased. In 2020, many celebrities like Alia Bhatt [https://startuptalky.com/alia-bhatt-funded-startups/], Suniel Shetty, Shilpa Shetty Kundra [https://startuptalky.com/startups-funded-shilpa-shetty-kundra/], Anushka Sharma, Katrina Kaif and Sonu Sood [https://startuptalky.com/sonu-sood-funds-startups/] have helped the
Covid-19
Over the past few years, there has been an increasing number of Bollywood stars trying to do different things to give their career a whole new direction. Some celebrities are investing in startups that align with their interests in order to enter the technological space that is booming in India.
Covid-19
From the past few years there has been an increase of Bollywood celebrities backing startups as investors or even launching their own ventures. Many celebrities like Alia Bhatt [https://startuptalky.com/alia-bhatt-funded-startups/], Suniel Shetty, Anushka Sharma, Katrina Kaif and Sonu Sood have recently started investing or endorsing the products of
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The Covid 19 pandemic has affected the startup ecosystem in India, as many startups found it difficult to find investors or get funds. Another industry that had a tough year was film industry, as the theaters were closed and many movie releases and productions were halted. Which is why many